Podle hodnocen\u00ed agentur Gartner a Forrester, je Magento glob\u00e1ln\u00edm leaderem mezi e-commerce platformami. Je nejv\u011bt\u0161\u00edm e-commerce ekosyst\u00e9mem na sv\u011bt\u011b. V\u00edce ne\u017e 5000 funkcionalit, \u0159ada pokro\u010dil\u00fdch marketingov\u00fdch n\u00e1stroj\u016f s podporou AI a machine learning, neomezen\u00e1 roz\u0161i\u0159itelnost, Cloud verze a \u0161k\u00e1lovatelnost, d\u011blaj\u00ed z Magento nejsiln\u011bj\u0161\u00ed omnichannel a multi-store platformu. To je v kostce kr\u00e1tk\u00e9 p\u0159edstaven\u00ed Magento.<\/p>\n
Autorem \u010dl\u00e1nku je Vojt\u011bch Ko\u0161\u00e1k z MageXo. Je zku\u0161en\u00fd e-commerce konzultant, projektov\u00fd mana\u017eer a product owner. Ne\u017e se stal sou\u010d\u00e1st\u00ed MageXo rodiny, staral se t\u00e9m\u011b\u0159 3 roky o rozvoj e-commerce v Dr.Max a p\u0159ed t\u00edm stejnou dobu tak\u00e9 v\u00a0Datart. V\u00ed, jak funguje miliardov\u00fd e-shop i\u00a0mal\u00e1 firma.<\/em><\/p>\n \u2022 Magento je od roku 2018 sou\u010d\u00e1st\u00ed Adobe, a pr\u00e1v\u011b spojen\u00ed dvou bohat\u00fdch ekosyst\u00e9m\u016f<\/strong> p\u0159in\u00e1\u0161\u00ed vysokou p\u0159idanou hodnotu. Platforma Magento je d\u00edky sv\u00fdm n\u00e1stroj\u016fm vhodn\u00e1 pro B2B. Umo\u017e\u0148uje sledovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, flexibiln\u00ed spr\u00e1vu cenov\u00fdch a slevov\u00fdch politik, snadn\u00e9 integrace ERP a mnoho dal\u0161\u00edho. Servisn\u011b orientovan\u00e1 architektura je vhodn\u00e1 pro implementaci headless & PWA \u0159e\u0161en\u00ed. Pokro\u010dil\u00e9 funkce analyzuj\u00ed z\u00e1kazn\u00edka B2B a personalizuj\u00ed mu nab\u00eddku na z\u00e1klad\u011b automaticky rozpoznan\u00e9ho m\u00edsta, jazyka a m\u011bny. Magento funkce pro B2B umo\u017e\u0148uj\u00ed segmentaci z\u00e1kazn\u00edk\u016f a odstup\u0148ov\u00e1n\u00ed cen pro r\u016fzn\u00e9 skupiny z\u00e1kazn\u00edk\u016f.<\/p>\n Syst\u00e9m nab\u00edz\u00ed: D\u00edky flexibiln\u00edmu rozhran\u00ed a architektu\u0159e je Magento jednou z nejlep\u0161\u00edch e-commerce platforem v kontextu responzivn\u00edho web designu a nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm B2B srovnateln\u00fd z\u00e1\u017eitek z mobiln\u00edho nakupov\u00e1n\u00ed, jako je v sektoru B2C.<\/p>\n B2B a B2C segmenty jsou si st\u00e1le v\u00edce podobn\u00e9 pr\u00e1v\u011b v zam\u011b\u0159en\u00ed na poskytov\u00e1n\u00ed co nejlep\u0161\u00ed customer experience. Dne\u0161n\u00ed z\u00e1kazn\u00edci v obou sektorech jednodu\u0161e o\u010dek\u00e1vaj\u00ed, \u017ee dostanou v\u0161e \u201enaserv\u00edrovan\u00e9\u201c a proto je dobr\u00e9 zvolit pro e-com business all-in-one platformu, kter\u00e1 bude vyu\u017e\u00edvat zku\u0161enosti z\u00e1kazn\u00edk\u016f k neust\u00e1l\u00e9mu rozvoji. Magento spole\u010dn\u011b s Adobe funguj\u00ed jako digital experience platform (DXP) a kombinuj\u00ed a koordinuj\u00ed aplikace, v\u010detn\u011b spr\u00e1vy obsahu, vyhled\u00e1v\u00e1n\u00ed, personalizace, integrace, spolupr\u00e1ce, analytiky, testov\u00e1n\u00ed, mobiln\u00ed a omnichannel podpory.<\/p>\n Pro v\u011bt\u0161inu spole\u010dnost\u00ed po cel\u00e9m sv\u011bt\u011b, je customer experience hlavn\u00ed prioritou<\/strong>, d\u00edky tomu vykazuj\u00ed vy\u0161\u0161\u00ed meziro\u010dn\u00ed r\u016fst prakticky v ka\u017ed\u00e9 metrice \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka. Adobe se v oblasti DXP stala druh\u00fd rok po sob\u011b l\u00eddrem v hodnocen\u00ed Gartner Magic Quadrant.<\/p>\n Adobe Experience Cloud<\/strong> je DXP platformou, kter\u00e1 vyu\u017e\u00edv\u00e1 AI a machine learning a sjednocuje:<\/p>\n \u2022 Adobe Marketing Cloud \u2013 \u0159e\u0161en\u00ed pro spr\u00e1vu, m\u011b\u0159en\u00ed, testov\u00e1n\u00ed, p\u0159izp\u016fsoben\u00ed, optimalizaci a organizaci kampan\u00ed nap\u0159\u00ed\u010d kan\u00e1ly. V\u0161echny produkty spolupracuj\u00ed, jsou siln\u011b prointegrovan\u00e9 s Magento a umo\u017e\u0148uj\u00ed sd\u00edlen\u00ed dat v re\u00e1ln\u00e9m \u010dase a vytv\u00e1\u0159en\u00ed skute\u010dn\u011b p\u0159izp\u016fsoben\u00e9 CX.<\/p>\n 80 % z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost n\u00e1kupu u spole\u010dnosti, kter\u00e1 nab\u00edz\u00ed personalizovan\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky. Personalizace je d\u016fle\u017eit\u00e1 v B2C i B2B pro zapojen\u00ed nakupuj\u00edc\u00edch, zv\u00fd\u0161en\u00ed opakovan\u00fdch n\u00e1kup\u016f, podporu prodeje a zv\u00fd\u0161en\u00ed konverz\u00ed. Magento funkce zajist\u00ed segmentaci z\u00e1kazn\u00edk\u016f a n\u00e1slednou p\u0159izp\u016fsobenu nab\u00eddku. Prezentuje tak obsah, produkty, propagace i ceny na z\u00e1klad\u011b jejich profil\u016f, p\u0159edchoz\u00edho chov\u00e1n\u00ed a historie n\u00e1kup\u016f.<\/p>\n \nCustomer experience je dnes stejn\u011b d\u016fle\u017eit\u00e1 v B2B jako v B2C. V B2B do n\u00e1kupn\u00edho procesu \u010dasto vstupuje v\u00edce osob a n\u00e1kupn\u00ed rozhodnut\u00ed tak b\u00fdvaj\u00ed postaven\u00e1 prim\u00e1rn\u011b na logice, na rozd\u00edl od B2C, kde jsou n\u00e1kupn\u00ed rozhodnut\u00ed ovlivn\u011bn\u00e1 emocemi. Z\u00e1kazn\u00edk\u016fm B2B m\u016f\u017ee n\u00e1kup trvat d\u00e9le, ale v\u00fdhoda spo\u010d\u00edv\u00e1 v tom, \u017ee se mohou st\u00e1t opakovan\u00fdmi dlouhodob\u00fdmi klienty s v\u011bt\u0161\u00edmi objedn\u00e1vkami. Hlavn\u00edm c\u00edlem, je umo\u017enit klient\u016fm B2B nakupov\u00e1n\u00ed on-line se stejn\u00fdm CX, jako je u B2C. Proto Magento nab\u00edz\u00ed n\u00e1stroje pro personalizaci pro B2C i B2B.<\/p>\n Je automatizovan\u00fdm \u0159e\u0161en\u00edm personalizace e-shop\u016f, kter\u00e9 p\u0159izp\u016fsob\u00ed obsah pomoc\u00ed testov\u00e1n\u00ed. Vytv\u00e1\u0159\u00ed profily z\u00e1kazn\u00edk\u016f, kter\u00e9 pou\u017e\u00edv\u00e1 pro personalizaci omnichannel businessu. Vyu\u017e\u00edv\u00e1 A\/B a multivarietn\u00ed testov\u00e1n\u00ed na v\u0161ech kan\u00e1lech z jednoho m\u00edsta. Vylep\u0161uje CX d\u00edky automatizaci a \u0161k\u00e1lov\u00e1n\u00ed na z\u00e1klad\u011b AI. Pomoc\u00ed sd\u00edlen\u00e9ho profilu poskytuje konzistentn\u00ed a p\u0159izp\u016fsoben\u00e9 prost\u0159ed\u00ed v pr\u016fb\u011bhu cel\u00e9 customer journey, i kdy\u017e z\u00e1kazn\u00edci kan\u00e1ly m\u011bn\u00ed.<\/p>\n Je n\u00e1stroj AI a machine learning. Pom\u00e1h\u00e1 vytv\u00e1\u0159et lep\u0161\u00ed marketingov\u00e9 prost\u0159ed\u00ed pro z\u00e1kazn\u00edky a umo\u017e\u0148uje rychleji p\u0159ij\u00edmat rozhodnut\u00ed k c\u00edlen\u00e9mu marketingu. Pr\u00e1v\u011b vyu\u017e\u00edv\u00e1n\u00ed AI slou\u017e\u00ed k \u0159ad\u011b praktick\u00fdch \u00fakol\u016f \u2013 z\u00edsk\u00e1v\u00e1n\u00ed podrobn\u00fdch informac\u00ed o u\u017eivatel\u00edch a jejich chov\u00e1n\u00ed, kreativn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, zrychlen\u00ed jednotliv\u00fdch krok\u016f a pracovn\u00edch postup\u016f a p\u0159ij\u00edm\u00e1n\u00ed rozhodnut\u00ed v re\u00e1ln\u00e9m \u010dase. Adobe Sensei zvy\u0161uje schopnost vytv\u00e1\u0159et a poskytovat personalizovan\u00e9 slu\u017eby, kter\u00e9 p\u0159edv\u00eddaj\u00ed po\u017eadavky z\u00e1kazn\u00edk\u016f.<\/p>\n Adobe Sensei je tak\u00e9 hnac\u00ed motor funkce Product recommendation<\/strong>. Ta je kr\u00e1sn\u00fdm p\u0159\u00edkladem v\u00fdkonn\u00e9ho n\u00e1stroje pro personalizaci, pomoc\u00ed kter\u00e9ho m\u016f\u017eete zv\u00fd\u0161it po\u010det konverz\u00ed, p\u0159\u00edjm\u016f a stimulovat zapojen\u00ed nakupuj\u00edc\u00edch. Nab\u00edz\u00ed 9 typ\u016f doporu\u010den\u00ed pro va\u0161e z\u00e1kazn\u00edky jako nap\u0159\u00edklad nejsledovan\u011bj\u0161\u00ed, nej\u010dast\u011bji zakoupen\u00e9, v\u00edce podobn\u00fdch, doporu\u010deno pro v\u00e1s, trendy a dal\u0161\u00ed.<\/p>\n C\u00edlen\u00e1 segmentace (Targeted segmentation)<\/strong>: optimalizace marketingov\u00fdch aktivit pomoc\u00ed dynamick\u00e9ho obsahu, propaga\u010dn\u00edch akc\u00ed a banner\u016f na z\u00e1klad\u011b vlastnost\u00ed, jako je adresa z\u00e1kazn\u00edka, historie objedn\u00e1vek nebo obsah n\u00e1kupn\u00edho ko\u0161\u00edku.<\/p>\n Skupiny z\u00e1kazn\u00edk\u016f (Customer groups)<\/strong>: nab\u00eddka r\u016fzn\u00fdch produkt\u016f a cen podle skupin z\u00e1kazn\u00edk\u016f nebo sd\u00edlen\u00e9ho katalogu. Na z\u00e1klad\u011b za\u0159azen\u00ed z\u00e1kazn\u00edk\u016f do skupin, je mo\u017en\u00e9 ur\u010dovat jak\u00e9 slevy jsou pro n\u011b k dispozici, a jak\u00e1 da\u0148ov\u00e1 t\u0159\u00edda se na danou objedn\u00e1vku vztahuje.<\/p>\n Sd\u00edlen\u00fd katalog (Shared Catalogue)<\/strong>: Magento Commerce nab\u00edz\u00ed pro B2B mo\u017enost udr\u017eovat sd\u00edlen\u00e9 katalogy s vlastn\u00edmi cenami pro r\u016fzn\u00e9 spole\u010dnosti. Krom\u011b hlavn\u00edho produktov\u00e9ho katalogu d\u00e1v\u00e1 z\u00e1kazn\u00edk\u016fm p\u0159\u00edstup ke dv\u011bma typ\u016fm sd\u00edlen\u00fdch katalog\u016f s r\u016fzn\u00fdmi cenov\u00fdmi strukturami<\/p>\n","protected":false},"excerpt":{"rendered":" V\u00edce ne\u017e 5000 funkc\u00ed, pokro\u010dil\u00e9 marketingov\u00e9 n\u00e1stroje zalo\u017een\u00e9 na um\u011bl\u00e9 inteligenci a neomezen\u00e1 \u0161k\u00e1lovatelnost z n\u011bj \u010din\u00ed nejv\u00fdkonn\u011bj\u0161\u00ed platformu pro v\u00edce obchod\u016f<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/11377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=11377"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/11377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=11377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=11377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=11377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHlavn\u00ed v\u00fdhody Magento<\/h4>\n
\n\u2022 Agilita \u0159e\u0161en\u00ed umo\u017e\u0148uje kr\u00e1tk\u00fd Time-To-Market<\/strong> a dlouhodob\u011b udr\u017eiteln\u00fd TCO<\/strong>.
\n\u2022 Magento zvl\u00e1dne spr\u00e1vu v\u00edce e-shop\u016f z jedin\u00e9ho admin panelu.
\n\u2022 Jako hybridn\u00ed platforma dok\u00e1\u017ee i spr\u00e1vu B2B a B2C z jednoho \u0159\u00eddic\u00edho panelu<\/strong>.
\n\u2022 Nab\u00edz\u00ed jednoduchou integraci<\/strong> t\u0159et\u00edch stran a snadn\u00e9 adopce jak\u00fdchkoliv inovac\u00ed, kter\u00e9 podporuje odborn\u00e1 komunita s v\u00edce n\u011b\u017e 400 000 \u010dleny<\/strong> a komunitn\u00edmi kontributory.
\n\u2022 Magento m\u00e1 vlastn\u00ed Marketplace, kter\u00e9 nab\u00edz\u00ed roz\u0161\u00ed\u0159en\u00ed o nov\u00e9 funkcionality a integrace t\u0159et\u00edch stran.
\n\u2022 D\u00edky v\u00edce ne\u017e 150 jazykov\u00fdm mutac\u00edm, lokalizovan\u00fdm odborn\u00fdm znalostem a glob\u00e1ln\u00edmu dosahu, je ide\u00e1ln\u00ed volnou pro spole\u010dnosti, kter\u00e9 pl\u00e1nuj\u00ed expanzi (nebo naopak konsolidaci).<\/p>\nMagento je glob\u00e1ln\u00ed leader v B2B<\/h2>\n
\n\u2022 mo\u017enost vyjedn\u00e1v\u00e1n\u00ed cenov\u00fdch podm\u00ednek a p\u0159\u00edpravu individu\u00e1ln\u00edch nab\u00eddek
\n\u2022 \u0161k\u00e1lu platebn\u00edch podm\u00ednek a metod
\n\u2022 Magento je p\u0159ipraven\u00e9 na integraci s jak\u00fdmkoliv ERP syst\u00e9mem pomoc\u00ed API
\n\u2022 dynamick\u00e9 katalogy a cen\u00edky p\u0159izp\u016fsoben\u00e9 na m\u00edr\u016f z\u00e1kazn\u00edk\u016fm
\n\u2022 mo\u017enost realizovat velkoobjemov\u00e9 objedn\u00e1vky zad\u00e1n\u00edm nebo importem SKU produkt\u016f do ko\u0161\u00edku, i pomoc\u00ed ti\u0161t\u011bn\u00fdch SKU katalog\u016f produkt\u016f, co\u017e v\u00fdrazn\u011b urychluje proces
\n\u2022 lze nastavit opakuj\u00edc\u00ed se objedn\u00e1vky
\n\u2022 Magento multi warehouse n\u00e1stroje \u0159e\u0161\u00ed logistiku a spr\u00e1vu r\u016fzn\u00fdch entit<\/p>\nCustomer experience<\/h2>\n
\n\u2022 Adobe Advertising Cloud \u2013 sjednocuje a automatizuje v\u0161echna m\u00e9dia, obrazovky, data a kreativitu a umo\u017e\u0148uje kontrolu nad cel\u00fdm reklamn\u00edm prost\u0159ed\u00edm.
\n\u2022 Adobe Analytics Cloud \u2013 pomoc\u00ed n\u00e1stroj\u016f analyzuje intern\u00ed i extern\u00ed data a poskytuje p\u0159esn\u00e9 a srozumiteln\u00e9 informace.
\n\u2022 Adobe Commerce Cloud \u2013 flexibiln\u00ed a rozs\u00e1hl\u00e9 \u0159e\u0161en\u00ed pro spr\u00e1vu v\u0161ech aspekt\u016f obchodn\u00edho prost\u0159ed\u00ed.<\/p>\nMagento a personalizace<\/h2>\n
Adobe Target<\/h4>\n
Adobe Sensei<\/h4>\n
Jak\u00e9 n\u00e1stroje pro B2B personalizaci nab\u00edz\u00ed Magento Commerce?<\/h2>\n