{"id":16160,"date":"2025-08-25T11:25:45","date_gmt":"2025-08-25T11:25:45","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16160"},"modified":"2025-08-25T11:30:20","modified_gmt":"2025-08-25T11:30:20","slug":"e-maily-propagujici-produkty-jednoduchym-zpusobem","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/e-maily-propagujici-produkty-jednoduchym-zpusobem\/","title":{"rendered":"E-maily propaguj\u00edc\u00ed produkty jednoduch\u00fdm zp\u016fsobem"},"content":{"rendered":"\r\n\r\nSly\u0161eli jste n\u011bkdy o autonomn\u00edch e-mailech generovan\u00fdch individu\u00e1ln\u011b pro ka\u017ed\u00e9ho u\u017eivatele? Pokud jste p\u0159em\u00fd\u0161leli, jak personalizovat sv\u00e9 e-maily (individu\u00e1ln\u011b pro ka\u017ed\u00e9ho u\u017eivatele) nebo jak dodat osobn\u011bj\u0161\u00ed charakter odes\u00edlan\u00fdm e-mail\u016fm, nebo pokud v\u00e1s zaj\u00edm\u00e1, jak automatizovat a urychlit proces p\u0159\u00edpravy propaga\u010dn\u00edch e-mail\u016f, tento p\u0159\u00edsp\u011bvek a n\u00e1\u0161 n\u00e1stroj jsou pr\u00e1v\u011b pro v\u00e1s.\r\n\r\n\r\n<h2 class=\"wp-block-heading\">AI-mails od Quarticonu<\/h2>\r\n\r\n\r\nNa\u0161i slu\u017ebu jsme pojmenovali RSA \u2013 Really Simple AI-mails (nebo zkr\u00e1cen\u011b AI-mails). Tento produkt je univerz\u00e1ln\u00edm \u0159e\u0161en\u00edm navr\u017een\u00fdm tak, aby se hladce integroval do jak\u00e9hokoli syst\u00e9mu marketingov\u00e9 automatizace, \u010d\u00edm\u017e eliminuje pot\u0159ebu slo\u017eit\u00e9 integrace s marketingov\u00fdm automatiza\u010dn\u00edm syst\u00e9mem (MA) nebo CRM n\u00e1stroji. P\u0159edstavuje atraktivn\u00ed alternativu, sni\u017euje n\u00e1klady spojen\u00e9 s p\u0159edplatn\u00fdm technologie marketingov\u00e9 automatizace a nevy\u017eaduje n\u00e1kladn\u00e9 implementa\u010dn\u00ed procesy.\r\n\r\nAI-mails je n\u00e1stroj pro personalizaci e-mail\u016f a autonomn\u00ed tvorbu obsahu e-mail\u016f, kter\u00fd:\r\n<ul>\r\n \t<li>funguje v ka\u017ed\u00e9m syst\u00e9mu marketingov\u00e9 automatizace, nez\u00e1visle na dodavateli \ud83d\udcaa<\/li>\r\n \t<li>nevy\u017eaduje slo\u017eitou integraci s MA syst\u00e9mem, obchodem nebo CRM \ud83d\udcaa<\/li>\r\n \t<li>nevy\u017eaduje n\u00e1kladnou implementaci \ud83d\udcaa<\/li>\r\n \t<li>umo\u017e\u0148uje \u00faspory na p\u0159edplatn\u00e9m syst\u00e9m\u016f marketingov\u00e9 automatizace \ud83d\udcb0 \ud83d\udcaa<\/li>\r\n \t<li>automatizuje mnoho proces\u016f souvisej\u00edc\u00edch s p\u0159\u00edpravou produktov\u00e9ho obsahu pro e-maily \ud83d\udcaa<\/li>\r\n \t<li>umo\u017e\u0148uje personalizaci e-mail\u016f 1:1 pomoc\u00ed AI model\u016f a p\u0159izp\u016fsobuje obsah e-mail\u016f n\u00e1vrh\u016fm na webov\u00fdch str\u00e1nk\u00e1ch \ud83d\udcaa<\/li>\r\n \t<li>usnad\u0148uje p\u0159\u00edpravu propaga\u010dn\u00edch e-mail\u016f, kter\u00e9 nevy\u017eaduj\u00ed personalizaci \ud83d\udcaa<\/li>\r\n \t<li>umo\u017e\u0148uje aktualizaci obsahu e-mail\u016f i po jejich odesl\u00e1n\u00ed u\u017eivateli \ud83d\udcaa<\/li>\r\n \t<li>je autonomn\u00ed a lze jej nastavit tak, aby po spu\u0161t\u011bn\u00ed nevy\u017eadoval \u00fadr\u017ebu \/ aktualizaci (to je teprve skute\u010dn\u00e1 automatizace marketingu!) \ud83d\udcaa<\/li>\r\n<\/ul>\r\n<!-- \/wp:post-content --><!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">AI e-maily autonomn\u011b generuj\u00ed obsah<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n\r\nTato inovativn\u00ed funkce byla navr\u017eena tak, aby autonomn\u011b generovala obsah e-mail\u016f na z\u00e1klad\u011b produktov\u00fdch dat, se zam\u011b\u0159en\u00edm zejm\u00e9na na produkty, jejich\u017e ceny byly sn\u00ed\u017eeny nebo kter\u00e9 jsou v sou\u010dasn\u00e9 dob\u011b popul\u00e1rn\u00ed (ale samoz\u0159ejm\u011b nejen na n\u011b). D\u00edky vyu\u017eit\u00ed dat v re\u00e1ln\u00e9m \u010dase zaji\u0161\u0165uje, \u017ee e-mailov\u00e9 marketingov\u00e9 kampan\u011b jsou v\u017edy relevantn\u00ed a poutav\u00e9.\r\n\r\nN\u00e1\u0161 syst\u00e9m automaticky na\u010d\u00edt\u00e1 informace z produktov\u00e9ho souboru, v\u010detn\u011b fotografi\u00ed, cen, n\u00e1zv\u016f, popis\u016f a ve\u0161ker\u00e9ho dal\u0161\u00edho obsahu, kter\u00fd m\u00e1 b\u00fdt zahrnut. D\u00edky tomu jsou odes\u00edlan\u00e9 e-maily nejen vizu\u00e1ln\u011b atraktivn\u00ed, ale tak\u00e9 bohat\u00e9 na obsah, kter\u00fd je pro u\u017eivatele cenn\u00fd. Sledov\u00e1n\u00edm cen produkt\u016f syst\u00e9m identifikuje polo\u017eky, jejich\u017e ceny v posledn\u00ed dob\u011b klesly. Tato funkce umo\u017e\u0148uje zv\u00fdraznit propaga\u010dn\u00ed akce a podn\u00edtit n\u00e1kupy t\u00edm, \u017ee upout\u00e1 pozornost spot\u0159ebitel\u016f, kte\u0159\u00ed dbaj\u00ed na n\u00e1klady.\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><!-- wp:image {\"lightbox\":{\"enabled\":false},\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-01.webp\" alt=\"\" \/><\/a><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Za\u010dn\u011bte personalizaci od popul\u00e1rn\u00edch produkt\u016f<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n\r\nNa\u0161e slu\u017eba AI-mails tak\u00e9 sleduje produkty, kter\u00e9 jsou v sou\u010dasn\u00e9 dob\u011b popul\u00e1rn\u00ed, tak\u017ee e-maily obsahuj\u00ed produkty, kter\u00e9 jsou mezi spot\u0159ebiteli nejobl\u00edben\u011bj\u0161\u00ed (tzv. trending). To pom\u00e1h\u00e1 zv\u00fd\u0161it zapojen\u00ed a prodej t\u00edm, \u017ee prezentuje produkty, kter\u00e9 jsou nejv\u00edce \u017e\u00e1dan\u00e9. Samoz\u0159ejm\u011b m\u016f\u017eete ur\u010dit typ obsahu, kter\u00fd m\u00e1 b\u00fdt v e-mailech uveden. P\u0159id\u00e1n\u00ed fotografi\u00ed produkt\u016f zvy\u0161uje vizu\u00e1ln\u00ed atraktivitu e-mail\u016f, \u010d\u00edm\u017e se st\u00e1vaj\u00ed pro p\u0159\u00edjemce zaj\u00edmav\u011bj\u0161\u00edmi. To vede k vy\u0161\u0161\u00edm klikac\u00edm pom\u011br\u016fm (CTR) a nakonec k prodeji.\r\n\r\nPopul\u00e1rn\u00ed produkty, bestsellery nebo propaga\u010dn\u00ed nab\u00eddky mohou slou\u017eit jako v\u00fdchoz\u00ed bod v e-mailech pro u\u017eivatele, o kter\u00fdch toho moc nev\u00edme (nap\u0159. p\u0159i jejich prvn\u00ed n\u00e1v\u0161t\u011bv\u011b).\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><!-- wp:image {\"lightbox\":{\"enabled\":false},\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-02.webp\" alt=\"\" \/><\/a><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Vybran\u00e9 pro v\u00e1s v e-mailech<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n\r\nNa\u0161e slu\u017eba AI-maily sleduje interakce u\u017eivatel\u016f s va\u0161\u00edm webem nebo aplikac\u00ed, aby pochopila jejich preference. R\u00e1me\u010dek s produkty v odeslan\u00fdch e-mailech se automaticky p\u0159em\u011bn\u00ed na r\u00e1me\u010dek prezentuj\u00edc\u00ed produkty speci\u00e1ln\u011b vybran\u00e9 pro ka\u017ed\u00e9ho u\u017eivatele (individu\u00e1ln\u011b). V t\u00e9to slu\u017eb\u011b jsou k dispozici v\u0161echny doporu\u010dovac\u00ed strategie: Vybran\u00e9 pro v\u00e1s, Ostatn\u00ed si tak\u00e9 prohl\u00ed\u017eeli, up-sellingov\u00e9 a cross-sellingov\u00e9 strategie.\r\n\r\nPou\u017e\u00edv\u00e1me tak\u00e9 hybridn\u00ed metody, kter\u00e9 kombinuj\u00ed kolaborativn\u00ed filtrov\u00e1n\u00ed, kolaborativn\u00ed filtrov\u00e1n\u00ed zalo\u017een\u00e9 na jednotliv\u00fdch produktech, kolaborativn\u00ed filtrov\u00e1n\u00ed zalo\u017een\u00e9 na kategori\u00edch, asociac\u00edch a nakonec filtrov\u00e1n\u00ed obsahu v kombinaci s neuronov\u00fdmi s\u00edt\u011bmi pou\u017e\u00edvan\u00fdmi k anal\u00fdze slo\u017eit\u00fdch vzorc\u016f.\r\n\r\nBez dal\u0161\u00edho z\u00e1sahu ze strany u\u017eivatele se obecn\u00fd e-mail s n\u00e1vrhy produkt\u016f (zalo\u017een\u00fd na trendech a\/nebo cenov\u00fdch pravidlech) p\u0159em\u011bn\u00ed na AI-mail, ve kter\u00e9m je ka\u017ed\u00fd navrhovan\u00fd produkt pe\u010dliv\u011b vyb\u00edr\u00e1n na\u0161imi algoritmy, aby odpov\u00eddal pot\u0159eb\u00e1m a z\u00e1jm\u016fm ka\u017ed\u00e9ho u\u017eivatele samostatn\u011b a zv\u00fd\u0161il prodej. T\u00edmto zp\u016fsobem lze vytv\u00e1\u0159et kampan\u011b, kter\u00e9 se p\u0159izp\u016fsobuj\u00ed interakc\u00edm z\u00e1kazn\u00edk\u016f na webu nebo v aplikaci a zaji\u0161\u0165uj\u00ed, \u017ee produkty, kter\u00e9 jsou pro n\u011b nejatraktivn\u011bj\u0161\u00ed, budou v\u017edy zv\u00fdrazn\u011bny tak\u00e9 v e-mailech.\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><!-- wp:image {\"lightbox\":{\"enabled\":false},\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-03.webp\" alt=\"\" \/><\/a><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">V\u017edy aktu\u00e1ln\u00ed AI-mailov\u00e9 zpr\u00e1vy<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n\r\nJak je to mo\u017en\u00e9? Produkty jsou generov\u00e1ny pro u\u017eivatele v okam\u017eiku prvn\u00edho otev\u0159en\u00ed e-mailu a konkr\u00e9tn\u00ed e-mailov\u00e9 zpr\u00e1vy. Kdy\u017e u\u017eivatel otev\u0159e e-mail odeslan\u00fd nap\u0159\u00edklad p\u0159ed t\u0159emi dny, uvid\u00ed aktualizovan\u00e9 informace o dostupnosti (nedostupn\u00e9 produkty nebudou zahrnuty) a ceny\/slevy, pokud se zm\u011bnily. Je dokonce mo\u017en\u00e9 denn\u011b nahrazovat produkty v e-mailu, a to i po jeho p\u0159edchoz\u00edm otev\u0159en\u00ed.\r\n\r\nTo sni\u017euje frustraci spojenou s p\u0159ij\u00edm\u00e1n\u00edm nedostupn\u00fdch produkt\u016f v e-mailech. V\u017edy aktu\u00e1ln\u00ed e-maily buduj\u00ed d\u016fv\u011bru ve zna\u010dku. Mo\u017enost aktualizace produkt\u016f i po otev\u0159en\u00ed e-mailu umo\u017e\u0148uje pou\u017e\u00edvat flexibiln\u00ed marketingov\u00e9 strategie. M\u016f\u017eete reagovat na zm\u011bny ve skladov\u00fdch z\u00e1sob\u00e1ch nebo tr\u017en\u00edch trendech v re\u00e1ln\u00e9m \u010dase a maximalizovat tak prodejn\u00ed mo\u017enosti.\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><!-- wp:image {\"lightbox\":{\"enabled\":false},\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-04.webp\" alt=\"\" \/><\/a><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n\r\nPokud se chcete dozv\u011bd\u011bt v\u00edce nebo to hned vyzkou\u0161et, vypl\u0148te formul\u00e1\u0159 na na\u0161\u00ed str\u00e1nce: <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" rel=\"sponsored \">AI-maily<\/a>\r\n\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"fontSize\":\"small\"} -->\r\n<p class=\"has-small-font-size\"><em>*Upozorn\u011bn\u00ed: P\u0159\u00edklad lidl.de slou\u017e\u00ed pouze k popisu a vizualizaci toho, jak m\u016f\u017ee v\u00fdsledek vypadat. Neexistuje \u017e\u00e1dn\u00e1 souvislost mezi n\u00e1mi a lidl.de.<\/em><\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Pokud jste p\u0159em\u00fd\u0161leli, jak personalizovat e-maily nebo jak zajistit, aby marketingov\u00e1 automatizace byla skute\u010dn\u011b automatick\u00e1, m\u00e1me pro v\u00e1s \u0159e\u0161en\u00ed!<\/p>\n","protected":false},"author":3,"featured_media":16161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-16160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16160"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16160\/revisions"}],"predecessor-version":[{"id":16162,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16160\/revisions\/16162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16161"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}