{"id":16170,"date":"2025-09-20T09:51:40","date_gmt":"2025-09-20T09:51:40","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16170"},"modified":"2026-03-23T15:12:27","modified_gmt":"2026-03-23T15:12:27","slug":"emaily-na-propagaci-produktu-jsou-zjednodusene","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/emaily-na-propagaci-produktu-jsou-zjednodusene\/","title":{"rendered":"Jak snadno pos\u00edlat nab\u00eddky produkt\u016f v newsletterech?"},"content":{"rendered":"\n<p>Zn\u00e1te autonomn\u00ed zas\u00edl\u00e1n\u00ed, kter\u00e9 generuje individu\u00e1ln\u011b pro ka\u017ed\u00e9ho u\u017eivatele? Pokud jste se kdy zaj\u00edmali, jak personalizovat va\u0161e bulletiny na z\u00e1klad\u011b jednoho-ke-jednomu nebo jak p\u0159idat osobn\u00ed dotek do email\u016f, kter\u00e9 odes\u00edl\u00e1te, nebo pokud v\u00e1s zaj\u00edm\u00e1, jak automatizovat a zrychlit proces p\u0159\u00edpravy propaga\u010dn\u00edch email\u016f, pak je tento p\u0159\u00edsp\u011bvek a n\u00e1\u0161 n\u00e1stroj ur\u010den\u00fd pr\u00e1v\u011b pro v\u00e1s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-maily od Quarticona<\/h2>\n\n\n\n<p>N\u00e1\u0161 slu\u017ebu jsme pojmenovali RSA &#8211; Opravdu Jednoduch\u00e9 AI-maily (nebo zkr\u00e1cen\u011b AI-maily). Tento produkt je univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed navr\u017een\u00e9 k bezprobl\u00e9mov\u00e9 integraci s libovoln\u00fdm syst\u00e9mem pro automatizaci marketingu, eliminuj\u00edc\u00ed pot\u0159ebu slo\u017eit\u00fdch integrac\u00ed s bu\u010f syst\u00e9mem pro automatizaci marketingu (MA) nebo n\u00e1stroji pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky (CRM). Nab\u00edz\u00ed cenov\u011b efektivn\u00ed alternativu sni\u017eov\u00e1n\u00edm n\u00e1klad\u016f spojen\u00fdch s p\u0159edplatn\u00fdmi syst\u00e9m\u016f pro automatizaci marketingu a nevy\u017eaduje drah\u00e9 implementa\u010dn\u00ed procesy.<\/p>\n\n\n\n<p>AI-mails je personalizace e-mail\u016f a autonomn\u00ed tv\u016frce obsahu, kter\u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Funguje v jak\u00e9mkoli syst\u00e9mu automatizace marketingu, bez ohledu na poskytovatele <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Nen\u00ed vy\u017eadov\u00e1na \u017e\u00e1dn\u00e1 slo\u017eit\u00e1 integrace s \u017e\u00e1dn\u00fdm syst\u00e9mem \u0159\u00edzen\u00ed marketingov\u00fdch kampan\u00ed (MA) ani s CRM <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Nevy\u017eaduje n\u00e1kladnou implementaci <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Pom\u00e1h\u00e1 u\u0161et\u0159it na odb\u011bru marketingov\u00e9ho automatiza\u010dn\u00edho syst\u00e9mu <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4b0.png\" alt=\"\ud83d\udcb0\"> <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Automatizuje mnoho proces\u016f souvisej\u00edc\u00edch s p\u0159\u00edpravou obsahu produktu pro e-maily <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Umo\u017e\u0148uje personalizaci e-mail\u016f 1:1 pomoc\u00ed model\u016f um\u011bl\u00e9 inteligence a slad\u00ed obsah e-mailu s n\u00e1vrhy na webov\u00fdch str\u00e1nk\u00e1ch <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Umo\u017e\u0148uje p\u0159\u00edpravu propaga\u010dn\u00edch z\u00e1silek, kter\u00e9 nevy\u017eaduj\u00ed personalizaci <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Umo\u017e\u0148uje aktualizace obsahu v e-mailech i pot\u00e9, co byly odesl\u00e1ny u\u017eivateli <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n\n\n\n<li>Je autonomn\u00ed a bez\u00fadr\u017ebov\u00fd po spu\u0161t\u011bn\u00ed <img decoding=\"async\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\"><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">AI-maily generuj\u00ed obsah samostatn\u011b<\/h2>\n\n\n\n<p>Tato inovativn\u00ed funkce je navr\u017eena tak, aby autonomn\u011b generovala obsah e-mail\u016f na z\u00e1klad\u011b produktov\u00e9ho feedu, s d\u016frazem zejm\u00e9na na produkty, kter\u00e9 za\u017eily pokles ceny nebo jsou aktu\u00e1ln\u011b trendy. Vyu\u017eit\u00edm re\u00e1ln\u00fdch dat se zajist\u00ed, \u017ee va\u0161e e-mailov\u00e9 marketingov\u00e9 kampan\u011b jsou v\u017edy relevantn\u00ed a anga\u017euj\u00edc\u00ed.<\/p>\n\n\n\n<p>Automaticky z\u00edsk\u00e1v\u00e1 informace z va\u0161eho produktov\u00e9ho feedu, v\u010detn\u011b obr\u00e1zk\u016f, cen, n\u00e1zv\u016f, popis\u016f a ve\u0161ker\u00e9ho dal\u0161\u00edho obsahu, kter\u00fd chcete zahrnout. T\u00edm zajist\u00edte, \u017ee va\u0161e e-maily nejsou pouze vizu\u00e1ln\u011b atraktivn\u00ed, ale tak\u00e9 informativn\u00ed. Monitorov\u00e1n\u00edm cen produkt\u016f funkce identifikuje polo\u017eky, kter\u00e9 ned\u00e1vno poklesly cenou. Tato funkce v\u00e1m umo\u017e\u0148uje zv\u00fdraznit nab\u00eddky a podn\u00edtit n\u00e1kupy, oslovuje tak ekonomicky uv\u011bdom\u011bl\u00e9 spot\u0159ebitele<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-01.webp\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Po\u017e\u00e1dejte o uk\u00e1zku<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u010dn\u011bte personalizaci s aktu\u00e1ln\u00edmi produkty<\/h2>\n\n\n\n<p>Funkce AI e-mail\u016f tak\u00e9 sleduje trendy produkt\u016f, zajist\u00ed, \u017ee va\u0161e e-maily obsahuj\u00ed polo\u017eky, kter\u00e9 jsou moment\u00e1ln\u011b popul\u00e1rn\u00ed mezi spot\u0159ebiteli. To m\u016f\u017ee pomoci zv\u00fd\u0161it zapojen\u00ed a zv\u00fd\u0161it prodeje t\u00edm, \u017ee prezentuje produkty, kter\u00e9 jsou \u017e\u00e1dan\u00e9. Samoz\u0159ejm\u011b m\u016f\u017eete specifikovat typ obsahu, kter\u00fd chcete zahrnout do e-mail\u016f. Za\u0159azen\u00ed obr\u00e1zk\u016f produkt\u016f zvy\u0161uje vizu\u00e1ln\u00ed p\u0159ita\u017elivost va\u0161ich e-mail\u016f, \u010d\u00edm\u017e je d\u011bl\u00e1 atraktivn\u011bj\u0161\u00ed pro p\u0159\u00edjemce. To vede k vy\u0161\u0161\u00edm m\u00edr\u00e1m kliknut\u00ed a prodej\u016fm.<\/p>\n\n\n\n<p>Produkty v trendu, nejprod\u00e1van\u011bj\u0161\u00ed polo\u017eky nebo promo\u010dn\u00ed nab\u00eddky mohou slou\u017eit jako v\u00fdchoz\u00ed bod v e-mailech pro u\u017eivatele, o kter\u00fdch m\u00e1me m\u00e1lo informac\u00ed (nap\u0159. b\u011bhem jejich prvn\u00ed n\u00e1v\u0161t\u011bvy).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-02.webp\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zeptejte se na podrobnosti<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalizujte sv\u00e9 e-maily vybran\u00fdmi produkty u\u017eivateli<\/h2>\n\n\n\n<p>N\u00e1\u0161 slu\u017eba AI-mails sleduje interakce u\u017eivatel\u016f s va\u0161\u00edm webov\u00fdm m\u00edstem nebo aplikac\u00ed, aby porozum\u011bl jejich preferenc\u00edm. Sekce s produkty ve va\u0161ich e-mailech bude automaticky p\u0159evedena na sekci, kter\u00e1 p\u0159edstavuje produkty speci\u00e1ln\u011b vybran\u00e9 pro ka\u017ed\u00e9ho u\u017eivatele. V\u0161echny strategie jsou k dispozici, doporu\u010den\u00e9 pro v\u00e1s, strategie upsellingu a cross-sellingu.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1me hybridn\u00ed metody, kter\u00e9 kombinuj\u00ed spolupracuj\u00edc\u00ed, p\u0159edm\u011btov\u011b zalo\u017een\u00e9 spolupracuj\u00edc\u00ed, kategoricky zalo\u017een\u00e9 spolupracuj\u00edc\u00ed, asocia\u010dn\u00ed a obsahov\u011b zalo\u017een\u00e9 filtrov\u00e1n\u00ed s neuronov\u00fdmi s\u00edt\u011bmi pou\u017eit\u00fdmi k anal\u00fdze komplexn\u00edch vzor\u016f<\/p>\n\n\n\n<p>Bez va\u0161eho jedn\u00e1n\u00ed se obecn\u00fd e-mail s n\u011bkter\u00fdmi produk\u010dn\u00edmi n\u00e1vrhy (na z\u00e1klad\u011b trend\u016f a\/nebo cenov\u00fdch pravidel) p\u0159em\u011bn\u00ed na AI e-mail, kde ka\u017ed\u00fd navr\u017een\u00fd produkt je pe\u010dliv\u011b vybr\u00e1n na\u0161imi algoritmy, aby odpov\u00eddal pot\u0159eb\u00e1m a z\u00e1jm\u016fm ka\u017ed\u00e9ho u\u017eivatele a zv\u00fd\u0161il prodeje. T\u00edmto zp\u016fsobem m\u016f\u017eete vytv\u00e1\u0159et kampan\u011b, kter\u00e9 se p\u0159izp\u016fsobuj\u00ed interakc\u00edm z\u00e1kazn\u00edk\u016f, zajist\u00edte tak, \u017ee jsou v\u017edy zd\u016frazn\u011bny nejatraktivn\u011bj\u0161\u00ed produkty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-03.webp\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zeptejte se na podrobnosti<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-maily jsou v\u017edy aktu\u00e1ln\u00ed<\/h2>\n\n\n\n<p>Jak je to mo\u017en\u00e9? Produkty jsou generov\u00e1ny pro u\u017eivatele p\u0159i prvn\u00edm sta\u017een\u00ed pro konkr\u00e9tn\u00edho u\u017eivatele a konkr\u00e9tn\u00ed odb\u011br. U\u017eivatel otev\u00edraj\u00edc\u00ed email odeslan\u00fd nap\u0159\u00edklad p\u0159ed t\u0159emi dny uvid\u00ed aktualizovanou dostupnost (nedostupn\u00e9 polo\u017eky nebudou zahrnuty) a ceny\/slevy, pokud se zm\u011bnily. Je tak\u00e9 mo\u017en\u00e9 ka\u017edodenn\u011b nahradit produkty pro dan\u00e9ho u\u017eivatele, dokonce i pot\u00e9, co byl email otev\u0159en.<\/p>\n\n\n\n<p>Toto sni\u017euje frustraci z nemo\u017enosti nal\u00e9zt dostupn\u00e9 polo\u017eky a buduje d\u016fv\u011bru v zna\u010dku. Schopnost aktualizovat produkty i pot\u00e9, co byl otev\u0159en email, umo\u017e\u0148uje agiln\u00ed marketingov\u00e9 strategie. M\u016f\u017eete reagovat na zm\u011bny skladov\u00fdch z\u00e1sob nebo tr\u017en\u00ed trendy v re\u00e1ln\u00e9m \u010dase a maximalizovat tak prodejn\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.quarticon.com\/wp-content\/uploads\/2025\/08\/ai-mails-lidl-04.webp\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>Pokud chcete z\u00edskat v\u00edce informac\u00ed nebo to hned vyzkou\u0161et, vypl\u0148te formul\u00e1\u0159 na na\u0161ich str\u00e1nk\u00e1ch: <a title=\"\" href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\">AI-emaily<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Pozn\u00e1mka: P\u0159\u00edklad lidl.de je pou\u017eit v\u00fdhradn\u011b pro \u00fa\u010dely popisu a vizualizace toho, jak by v\u00fdstup mohl vypadat. Mezi n\u00e1mi a lidl.de neexistuje \u017e\u00e1dn\u00e1 spolupr\u00e1ce.<\/em><\/p>\n\n\n\n<p>N\u00e1stroje AI pro elektronick\u00fd obchod Zv\u00fd\u0161te prodejnost v odv\u011btv\u00ed e-commerce o 15 % s pomoc\u00ed doporu\u010den\u00ed produkt\u016f AI a inteligentn\u00edho vyhled\u00e1v\u00e1n\u00ed AI<\/p>\n\n\n\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Po\u017e\u00e1dejte o uk\u00e1zku<\/a> <\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud jste se ptali, jak personalizovat va\u0161e newslettery na jednotliv\u00e9 z\u00e1kazn\u00edky nebo jak p\u0159idat osobn\u00ed dotek do e-mail\u016f, kter\u00e9 pos\u00edl\u00e1te &#8211; m\u00e1me pro v\u00e1s zpr\u00e1vu! <\/p>\n","protected":false},"author":3,"featured_media":16171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16170"}],"version-history":[{"count":5,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16170\/revisions"}],"predecessor-version":[{"id":16269,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16170\/revisions\/16269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16171"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}