{"id":16174,"date":"2025-09-20T13:44:41","date_gmt":"2025-09-20T13:44:41","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16174"},"modified":"2025-09-20T13:44:41","modified_gmt":"2025-09-20T13:44:41","slug":"automatizovane-personalizovane-emaily-bez-nastroju-marketingove-automatizace","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/automatizovane-personalizovane-emaily-bez-nastroju-marketingove-automatizace\/","title":{"rendered":"Automatizovan\u00e9 personalizovan\u00e9 emaily bez n\u00e1stroj\u016f marketingov\u00e9 automatizace"},"content":{"rendered":"<div class=\"postie-post\">\n<h4><\/h4>\n<p>Did you know that to achieve mailings that personalize content for each subscriber without using a marketing automation (MA) tool, you can utilize mail merge features available in email clients like <strong>Outlook<\/strong> or <strong>Thunderbird<\/strong>? This allows you to send personalized emails with unique images for each recipient. <\/p>\n<p>Tady je, jak to m\u016f\u017eete ud\u011blat v n\u011bkolika jednoduch\u00fdch kroc\u00edch.<\/p>\n<p> Using Microsoft Outlook Prepare Your Data Vytvo\u0159te Excelovou tabulku s sloupci pro e-mailovou adresu ka\u017ed\u00e9ho p\u0159\u00edjemce a ve\u0161ker\u00e1 personalizovan\u00e1 data, kter\u00e1 chcete zahrnout (nap\u0159. jm\u00e9na, URL obr\u00e1zk\u016f). Vytvo\u0159te sv\u016fj e-mailov\u00fd \u0161ablonu V aplikaci Outlook vytvo\u0159te n\u00e1vrh e-mailu. Pou\u017eijte z\u00e1stupn\u00e9 symboly (jako &amp;lt;&amp;lt;Name&amp;gt;&amp;gt; tam, kde chcete, aby se objevil personalizovan\u00fd obsah. Use Mail Merge : Go to the Mailings tab in Word. Select Start Mail Merge and choose E-Mail Messages . Click on Select Recipients and choose Pou\u017eijte existuj\u00edc\u00ed seznam vyberte sv\u016fj soubor Excel. Vlo\u017ete z\u00e1stupn\u00e9 symboly do t\u011bla e-mailu. Pro obr\u00e1zky m\u016f\u017eete pou\u017e\u00edt INCLUDEPICTURE pole pro dynamick\u00e9 vlo\u017een\u00ed obr\u00e1zk\u016f na z\u00e1klad\u011b URL adresy z va\u0161eho souboru Excel. Finish &amp;amp; Merge : Click on Finish &amp;amp; Merge and select Send E-Mail Messages Vyberte pole e-mail z va\u0161eho souboru Excel a ode\u0161lete ho. Using Mozilla Thunderbird Prepare Your Data Podobn\u011b jako Outlook vytvo\u0159te CSV soubor s emailov\u00fdmi adresami a personalizovan\u00fdmi \u00fadaji. Nainstalovat dopln\u011bk slu\u010dov\u00e1n\u00ed po\u0161ty M\u016f\u017eete pot\u0159ebovat nainstalovat dopln\u011bk Mail Merge pro Thunderbird k usnadn\u011bn\u00ed procesu. Compose Your Email Napi\u0161te sv\u016fj e-mail v programu Thunderbird s pou\u017eit\u00edm z\u00e1stupn\u00fdch symbol\u016f pro personalizaci. Mail Merge : Pou\u017eijte dopln\u011bk Mail Merge k v\u00fdb\u011bru va\u0161eho souboru CSV. Mapujte pole z va\u0161eho CSV do z\u00e1stupn\u00fdch symbol\u016f ve va\u0161\u00ed e-mailov\u00e9 zpr\u00e1v\u011b. Pro obr\u00e1zky zajist\u011bte p\u0159\u00edstupnost URL obr\u00e1zk\u016f a pou\u017eijte vhodnou syntaxi k jejich zahrnut\u00ed. Send Prov\u00e9st slu\u010dov\u00e1n\u00ed po\u0161ty pro odesl\u00e1n\u00ed personalizovan\u00fdch e-mail\u016f ka\u017ed\u00e9mu p\u0159\u00edjemci. Considerations Testing V\u017edy p\u0159ed odesl\u00e1n\u00edm cel\u00e9mu seznamu z\u00e1kazn\u00edk\u016f prove\u010fte testov\u00e1n\u00ed s malou skupinou, abyste se ujistili, \u017ee personalizace funguje podle o\u010dek\u00e1v\u00e1n\u00ed. Limitations M\u011bjte na pam\u011bti omezen\u00ed v po\u010dtu e-mail\u016f, kter\u00e9 m\u016f\u017eete odeslat najednou, proto\u017ee n\u011bkter\u00e9 poskytovatele e-mail\u016f maj\u00ed omezen\u00ed k prevenci spamu (nap\u0159. m\u016f\u017eete odeslat a\u017e 50 e-mail\u016f za hodinu). <\/p>\n<p>T\u00edmto zp\u016fsobem m\u016f\u017eete dos\u00e1hnout automatizace a personalizace ve va\u0161ich emailov\u00fdch kampan\u00edch, ani\u017e byste se museli spol\u00e9hat na slo\u017eit\u00e9 n\u00e1stroje pro automatizaci marketingu <\/p>\n<p>By subscribing <a href=\"https:\/\/quarticon.com\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI-mails<\/a> service you can achieve fully personalized emails sent to your subscribers on an individual basis. Tuto funkci nelze dos\u00e1hnout mnoha n\u00e1stroji pro marketingovou automatizaci, m\u016f\u017eete ji dos\u00e1hnout s Outlookem nebo Thunderbirdem. <\/p>\n<p> N\u00e1stroje AI pro e-commerce Zv\u00fd\u0161en\u00ed prodeje v oblasti e-commerce o 15 % pomoc\u00ed doporu\u010den\u00ed produkt\u016f AI a inteligentn\u00edho vyhled\u00e1v\u00e1n\u00ed AI<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bd\u011bli jste, \u017ee m\u016f\u017eete vyu\u017e\u00edt funkce slu\u010dov\u00e1n\u00ed po\u0161ty dostupn\u00e9 v e-mailov\u00fdch klientech jako je Outlook k dosa\u017een\u00ed personalizovan\u00fdch e-mail\u016f jako v n\u00e1stroji pro automatizaci marketingu? <\/p>\n","protected":false},"author":3,"featured_media":16175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16174"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16175"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}