{"id":16212,"date":"2026-01-30T01:59:44","date_gmt":"2026-01-30T01:59:44","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16212"},"modified":"2026-03-14T11:51:35","modified_gmt":"2026-03-14T11:51:35","slug":"mautic-personalizovane-e-maily-pro-elektronicky-obchod","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/mautic-personalizovane-e-maily-pro-elektronicky-obchod\/","title":{"rendered":"Mautic: personalizovan\u00e9 e-maily pro elektronick\u00fd obchod"},"content":{"rendered":"<div class=\"postie-post\">\n<p>Chcete za\u010d\u00edt personalizovat sv\u00e9 e-mailov\u00e9 kampan\u011b pomoc\u00ed trendov\u00fdch produkt\u016f nebo jin\u00e9ho personalizovan\u00e9ho obsahu, ale nev\u00edte, jak na to s Mauticem? Nemus\u00edte hledat nikde jinde! Vyu\u017eit\u00edm marketingov\u00e9 automatizace Mautic lze snadno zkombinovat s\u00edlu Quarticon <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\">AI-maile pro automatizace marketingu <\/a> (na\u0161eho nov\u00e9ho produktu!) a vytv\u00e1\u0159et dynamick\u00fd a personalizovan\u00fd obsah e-mail\u016f, kter\u00fd rezonuje s va\u0161\u00ed c\u00edlovou skupinou. Beze\u0161v\u00e1 integrace Mauticu s Quarticon AI-mails posiluje funk\u010dnost Mauticu, umo\u017e\u0148uj\u00edc\u00ed snadn\u00e9 za\u010dlen\u011bn\u00ed doporu\u010den\u00ed produkt\u016f na z\u00e1klad\u011b chov\u00e1n\u00ed a preferenc\u00ed z\u00e1kazn\u00edk\u016f. To znamen\u00e1, \u017ee lze pos\u00edlat c\u00edlen\u00e9 e-maily, kter\u00e9 zobrazuj\u00ed produkty, o n\u011b\u017e maj\u00ed z\u00e1kazn\u00edci nejv\u011bt\u0161\u00ed z\u00e1jem, \u010d\u00edm\u017e se zvy\u0161uje anga\u017eovanost a konverze.<\/p>\n<p>Za\u010dn\u011bte dnes personalizovat sv\u00e9 e-maily s trendov\u00fdmi produkty a vyu\u017eijte s\u00edlu technologi\u00ed Mautic a Quarticon AI-mails<\/p>\n<h3>Jak odeslat doporu\u010den\u00ed produkt\u016f v Mauticu?<\/h3>\n<p>Mautic je v\u0161estrann\u00e1 a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e1 open-source platforma pro marketingovou automatizaci, kter\u00e1 nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu n\u00e1stroj\u016f pro efektivn\u00ed \u0159\u00edzen\u00ed marketingov\u00fdch kampan\u00ed. S funkcemi, jako jsou e-mailov\u00fd marketing, spr\u00e1va lead\u016f a spr\u00e1va kampan\u00ed, je Mautic vhodn\u00fd pro organizace v\u0161ech velikost\u00ed. Jednou z kl\u00ed\u010dov\u00fdch p\u0159ednost\u00ed Mauticu je flexibilita, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm p\u0159izp\u016fsobovat a roz\u0161i\u0159ovat jeho funkce tak, aby vyhovovaly jejich specifick\u00fdm po\u017eadavk\u016fm. Krom\u011b toho poskytuje Mautic pokro\u010dil\u00e9 mo\u017enosti segmentace a c\u00edlen\u00ed, stejn\u011b jako analytiku v re\u00e1ln\u00e9m \u010dase a reporting pro m\u011b\u0159en\u00ed v\u00fdkonu kampan\u00ed a zapojen\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Pokud jde o zas\u00edl\u00e1n\u00ed personalizovan\u00fdch doporu\u010den\u00ed produkt\u016f, v Mauticu existuj\u00ed omezen\u00ed. Ale s bezplatn\u00fdm dopl\u0148kem Custom Object je mo\u017en\u00e9 vyzkou\u0161et dodate\u010dnou personalizaci \u2013 hlubokou personalizaci a personalizaci na \u00farovni jednoho z\u00e1kazn\u00edka, av\u0161ak personalizace typu one-to-one nen\u00ed v\u016fbec dosa\u017eiteln\u00e1. \u0158e\u0161en\u00edm je Mautic poh\u00e1n\u011bn\u00fd Quarticon, kter\u00fd umo\u017e\u0148uje u\u017eivatel\u016fm vytv\u00e1\u0159et hluboce personalizovan\u00e9 e\u2011mailov\u00e9 kampan\u011b, zejm\u00e9na pro e\u2011commerce.<\/p>\n<h3>Doporu\u010den\u00ed produkt\u016f pro Mautic bez plugin\u016f<\/h3>\n<p>S Quarticon AI-maily vy m\u016f\u017eete za\u010d\u00edt personalizovat sv\u00e9 e-maily v Mauticu na mnohem hlub\u0161\u00ed \u00farovni, ani\u017e byste instalovali jak\u00e9koliv pluginy. Umo\u017en\u00ed v\u00e1m sledovat popul\u00e1rn\u00ed produkty, o n\u011b\u017e je v sou\u010dasnosti mezi spot\u0159ebiteli nejv\u011bt\u0161\u00ed z\u00e1jem, pozn\u00e1vat chov\u00e1n\u00ed spot\u0159ebitel\u016f a ve va\u0161ich e-mailech vyzdvihovat tyto trendov\u00e9 polo\u017eky. T\u00edm lze efektivn\u011b zv\u00fd\u0161it zapojen\u00ed a podpo\u0159it prodeje.<\/p>\n<p>K dispozici je flexibilita v\u00fdb\u011bru typu obsahu, kter\u00fd bude ve va\u0161ich e-mailech zobrazov\u00e1n. Zahrnut\u00ed obr\u00e1zk\u016f produkt\u016f m\u016f\u017ee zv\u00fd\u0161it vizu\u00e1ln\u00ed p\u0159ita\u017elivost va\u0161ich zpr\u00e1v a u\u010dinit je pro p\u0159\u00edjemce l\u00e1kav\u011bj\u0161\u00edmi. V d\u016fsledku toho lze o\u010dek\u00e1vat vy\u0161\u0161\u00ed m\u00edru proklik\u016f a nakonec zv\u00fd\u0161it va\u0161e prodeje.<\/p>\n<p>Vyu\u017e\u00edv\u00e1n\u00ed s\u00edly AI-maily k personalizaci e-mail\u016f na z\u00e1klad\u011b trendov\u00fdch produkt\u016f nebo produkt\u016f vybran\u00fdch pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka na z\u00e1klad\u011b p\u0159edchoz\u00edho chov\u00e1n\u00ed a n\u00e1kup\u016f je strategick\u00fdm zp\u016fsobem, jak z\u016fstat o krok nap\u0159ed v konkuren\u010dn\u00edm marketingov\u00e9m prost\u0159ed\u00ed. Vyu\u017eit\u00ed t\u00e9to funkce m\u016f\u017ee pomoci vybudovat s va\u0161\u00edm publikem hlub\u0161\u00ed spojen\u00ed a podpo\u0159it vy\u0161\u0161\u00ed po\u010det konverz\u00ed pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" rel=\"nofollow \">Pod\u00edvejte se, jak je to snadn\u00e9<\/a><\/p>\n<h3>Snadn\u00e1 integrace \u2013 roz\u0161i\u0159ov\u00e1n\u00ed Mautic bez plugin\u016f<\/h3>\n<p>Pro integraci Mautic s Quarticon AI-mails nen\u00ed zapot\u0159eb\u00ed slo\u017eit\u00e9ho integra\u010dn\u00edho procesu ani n\u00e1kladn\u00e9 implementace. Sta\u010d\u00ed p\u0159idat kus k\u00f3du, kter\u00fd vkl\u00e1d\u00e1 obr\u00e1zky produkt\u016f ze serveru Quarticon do va\u0161ich \u0161ablon. Tento syst\u00e9m funguje bezprobl\u00e9mov\u011b v jak\u00e9mkoli syst\u00e9mu pro marketingovou automatizaci, bez ohledu na poskytovatele, v\u010detn\u011b Mauticu.<\/p>\n<p>Pou\u017e\u00edv\u00e1n\u00edm Quarticonu lze automatizovat \u0159adu proces\u016f souvisej\u00edc\u00edch s p\u0159\u00edpravou obsahu produkt\u016f pro e-maily, \u010d\u00edm\u017e se \u0161et\u0159\u00ed \u010das i pen\u00edze. Modely AI pou\u017e\u00edvan\u00e9 Quarticonem umo\u017e\u0148uj\u00ed personalizaci e-mail\u016f na \u00farovni 1:1, slad\u011bn\u00ed obsahu e-mailu s n\u00e1vrhy na webu pro jednotn\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek.<\/p>\n<p>D\u00e1le je mo\u017en\u00e9 aktualizovat obsah v e-mailech i po jejich odesl\u00e1n\u00ed u\u017eivateli, \u010d\u00edm\u017e je zaji\u0161t\u011bno, \u017ee informace jsou v\u017edy aktu\u00e1ln\u00ed a relevantn\u00ed. Po nasazen\u00ed je syst\u00e9m autonomn\u00ed a bez\u00fadr\u017ebov\u00fd, co\u017e p\u0159in\u00e1\u0161\u00ed bezobslu\u017en\u00fd p\u0159\u00edstup k e-mailov\u00e9mu marketingu.<\/p>\n<p>Quarticon AI-mails d\u00e1le usnad\u0148uje p\u0159\u00edpravu propaga\u010dn\u00edch mailing\u016f, kter\u00e9 nevy\u017eaduj\u00ed personalizaci, a zjednodu\u0161uje oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f c\u00edlen\u00fdmi nab\u00eddkami (nap\u0159. trendov\u00e9 produkty nebo produkty s nejv\u011bt\u0161\u00edm cenov\u00fdm poklesem).<\/p>\n<p>Celkov\u011b nab\u00edz\u00ed integrace Mautic s Quarticon AI-mails ekonomicky efektivn\u00ed a \u00fa\u010dinn\u00e9 \u0159e\u0161en\u00ed pro pos\u00edlen\u00ed va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n<h3>Jak za\u010d\u00edt s vyu\u017e\u00edv\u00e1n\u00edm AI doporu\u010den\u00ed pro produkty na platform\u011b Mautic?.<\/h3>\n<ul>\n<li>Zalo\u017ete si \u00fa\u010det \/ P\u0159ihlaste se k odb\u011bru na na\u0161em webu: <a style=\"font-size: revert;\" href=\"https:\/\/quarticon.com\/cs\/ai-pro-ecommerce\/\">Quarticon<\/a><\/li>\n<li>P\u0159idejte na va\u0161em webu skript, kter\u00fd umo\u017en\u00ed tr\u00e9nink na\u0161eho modelu. Nechte to n\u011bkolik dn\u00ed, aby byla data z\u00edsk\u00e1na.<\/li>\n<li>P\u0159idejte a mapujte feed produkt\u016f (XML), aby bylo mo\u017en\u00e9 zobrazovat produkty v e-mailech. To bude realizov\u00e1no v u\u017eivatelsk\u00e9m panelu.<\/li>\n<li>Do e-mailu v Mauticu vlo\u017ete snippet, kter\u00fd bude zobrazovat produkty.<\/li>\n<li>Hotovo! Po\u0161lete prvn\u00ed e-mail odb\u011bratel\u016fm s vlo\u017een\u00fdm snippetem. V prvn\u00ed kampani bude napln\u011bn\u00e1 obl\u00edben\u00fdmi produkty. Po\u0161lete dal\u0161\u00ed e-mail se stejn\u00fdm blokem (snippetem) produkt\u016f \u2014 bude obsahovat doporu\u010den\u00e9 pro v\u00e1s produkty, pro ka\u017ed\u00e9ho u\u017eivatele zvl\u00e1\u0161\u0165.<\/li>\n<li>V u\u017eivatelsk\u00e9m panelu lze zm\u011bnit \u010di doplnit strategie \u2013 od nejprod\u00e1van\u011bj\u0161\u00edch, trend\u016f tohoto t\u00fddne, opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku, podobn\u00fdch produkt\u016f, produkt\u016f se sn\u00ed\u017eenou cenou, nov\u00fdch produkt\u016f, cross-sell produkt\u016f, doporu\u010deno pro v\u00e1s a dal\u0161\u00edch.<\/li>\n<\/ul>\n<p class=\"demo\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/marketing-automation\/\" rel=\"nofollow \">Pod\u00edvejte se, jak je to snadn\u00e9<\/a><\/p>\n<h2>\u010casto kladen\u00e9 dotazy<\/h2>\n<h3>Nab\u00edz\u00ed Mautic e-mailovou personalizaci s vybran\u00fdmi produkty pro u\u017eivatele?<\/h3>\n<p>Ne, nelze dos\u00e1hnout tvorby individu\u00e1ln\u00edch doporu\u010den\u00ed produkt\u016f pro ka\u017ed\u00e9ho u\u017eivatele v Mauticu bez dodate\u010dn\u00fdch n\u00e1stroj\u016f. Quarticon nab\u00edz\u00ed podporu sv\u00fdch AI-mail\u016f, kter\u00e9 nevy\u017eaduj\u00ed \u017e\u00e1dnou slo\u017eitou integraci ani aktivaci plugin\u016f v samotn\u00e9m Mauticu.<\/p>\n<h3>Jak lze zajistit doporu\u010den\u00ed produkt\u016f v Mauticu?.<\/h3>\n<p>K \u0159e\u0161en\u00ed omezen\u00ed Mauticu lze zv\u00e1\u017eit integraci plynul\u00e9ho \u0159e\u0161en\u00ed Quarticon AI-mails, kter\u00e9 platformu dopl\u0148uje. T\u00edm bude dosa\u017eeno AI personalizovan\u00fdch doporu\u010den\u00ed produkt\u016f prost\u0159ednictv\u00edm pouh\u00e9ho p\u0159id\u00e1n\u00ed kr\u00e1tk\u00e9ho k\u00f3du do \u0161ablony e-mailu, kter\u00fd vytvo\u0159\u00ed sekci s produkty. Bude mo\u017en\u00e9 vybrat, kolik produkt\u016f m\u00e1 b\u00fdt zobrazeno, jak\u00e9 dopl\u0148uj\u00edc\u00ed informace maj\u00ed b\u00fdt p\u0159id\u00e1ny (nap\u0159. n\u00e1zev produktu, cena, sleva (je-li k dispozici) nebo stru\u010dn\u00fd popis).<\/p>\n<h3>Co je Quarticon a jak se integruje s Matic?.<\/h3>\n<p><span style=\"font-size: revert; color: initial;\">Quarticon je technologick\u00e1 spole\u010dnost zab\u00fdvaj\u00edc\u00ed se AI, zalo\u017een\u00e1 v roce 2010 v Polsku, EU. Nab\u00edz\u00ed n\u00e1stroje AI pro e-commerce, v\u010detn\u011b AI doporu\u010den\u00ed produkt\u016f a Smart Search. V roce 2025 bylo AI-mails p\u0159edstaveno jako \u0159e\u0161en\u00ed, kter\u00e9 automatizuje slo\u017eit\u00e9 \u00fakoly c\u00edlen\u00ed na produkty v Mauticu (a dal\u0161\u00edch n\u00e1stroj\u00edch pro marketingovou automatizaci), a pln\u011b se s nimi integruje (<\/span><a style=\"font-size: revert;\" href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/doporuceni-zbozi\/\">doporu\u010den\u00ed produkt\u016f v Mauticu<\/a><span style=\"font-size: revert; color: initial;\">). Po implementaci nen\u00ed vy\u017eadov\u00e1na \u017e\u00e1dn\u00e1 \u00fadr\u017eba ze strany u\u017eivatel\u016f \u2013 je pln\u011b autonomn\u00ed. <\/span><\/p>\n<p>Zjist\u011bte v\u00edce o <a href=\"https:\/\/blog.quarticon.com\/cz\/\">n\u00e1stroj\u00edch pro e-commerce<\/a> na na\u0161em blogu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Emailov\u00e9 kampan\u011b s personalizac\u00ed produkt\u016f v Mauticu nejsou dosa\u017eiteln\u00e9. Quarticon AI-maily prom\u011b\u0148uj\u00ed Mautic na autonomn\u00ed platformu s daty z\u00e1kazn\u00edk\u016f <\/p>\n","protected":false},"author":3,"featured_media":16213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16212"}],"version-history":[{"count":4,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16212\/revisions"}],"predecessor-version":[{"id":16238,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16212\/revisions\/16238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16213"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}