{"id":16281,"date":"2026-04-08T13:18:09","date_gmt":"2026-04-08T13:18:09","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/jak-pridat-produktova-doporuceni-do-e-mailu-v-activecampaign\/"},"modified":"2026-04-08T13:18:09","modified_gmt":"2026-04-08T13:18:09","slug":"jak-pridat-produktova-doporuceni-do-e-mailu-v-activecampaign","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-pridat-produktova-doporuceni-do-e-mailu-v-activecampaign\/","title":{"rendered":"Jak p\u0159idat produktov\u00e1 doporu\u010den\u00ed do e-mail\u016f v ActiveCampaign"},"content":{"rendered":"

Automatizace marketingu by m\u011bla b\u00fdt kl\u00ed\u010dov\u00fdm prvkem \u00fasp\u011b\u0161n\u00e9 strategie e-mailov\u00e9ho marketingu v e-commerce. Nicm\u00e9n\u011b dosa\u017een\u00ed v\u00fdznamn\u00e9 personalizace v e-commerce je \u010dasto obt\u00ed\u017en\u00e9 nebo neprovediteln\u00e9. ActiveCampaign<\/strong> nepodporuje nativn\u011b doporu\u010den\u00ed produkt\u016f. Jak tedy mohou e-commerce firmy zahrnout produktov\u00e1 doporu\u010den\u00ed v e-mailech odes\u00edlan\u00fdch prost\u0159ednictv\u00edm ActiveCampaign? Nejjednodu\u0161\u0161\u00edm a z\u00e1rove\u0148 nejlevn\u011bj\u0161\u00edm p\u0159\u00edstupem je pou\u017eit\u00ed extern\u00ed doporu\u010dovac\u00ed slu\u017eby<\/strong>, kter\u00e1 generuje p\u0159ipraven\u00e1 doporu\u010dovac\u00ed data<\/strong> (obr\u00e1zky s odkazy) – AI-Maile<\/strong> od Quarticona<\/strong>.<\/p>\n

Quarticon AI-maile posouvaj\u00ed kampan\u011b v ActiveCampaign na zcela jinou, vy\u0161\u0161\u00ed \u00farove\u0148. Spojen\u00edm t\u011bchto dvou technologi\u00ed m\u016f\u017eete vytv\u00e1\u0159et e-maily, kter\u00e9 jsou v\u017edy aktu\u00e1ln\u00ed a odpov\u00eddaj\u00ed pot\u0159eb\u00e1m odb\u011bratel\u016f. Quarticon v\u00fdznamn\u011b posiluje funk\u010dnost ActiveCampaign, umo\u017e\u0148uj\u00edc\u00ed snadn\u00e9 zahrnut\u00ed personalizovan\u00fdch produktov\u00fdch doporu\u010den\u00ed v e-mailov\u00fdch kampan\u00edch. To nejen zvy\u0161uje zapojen\u00ed odb\u011bratel\u016f, ale tak\u00e9 poh\u00e1n\u00ed prodej a posiluje loajalitu z\u00e1kazn\u00edk\u016f.<\/p>\n

Co jsou AI-Maile?<\/h2>\n

AI-maile vytvo\u0159en\u00e9 Quarticonem jsou extern\u00ed vrstvou personalizace pro n\u00e1stroje automatizace marketingu a jednodu\u0161\u0161\u00ed \u0159e\u0161en\u00ed pro odes\u00edl\u00e1n\u00ed e-mail\u016f. Je to samostatn\u00e1 slu\u017eba odd\u011blen\u00e1 od platformy automatizace marketingu (MA), kter\u00e1 v re\u00e1ln\u00e9m \u010dase zachycuje sign\u00e1ly u\u017eivatel\u016f, vypo\u010d\u00edt\u00e1v\u00e1 atributy a personaliza\u010dn\u00ed rozhodnut\u00ed a odes\u00edl\u00e1 p\u0159ipraven\u00e9 komponenty: obr\u00e1zky a odkazy.<\/p>\n

Automatizuje to proces generov\u00e1n\u00ed ve\u0161ker\u00fdch produktov\u00fdch doporu\u010den\u00ed v e-mailech, jak t\u011bch nepersonalizovan\u00fdch, tak t\u011bch personalizovan\u00fdch pomoc\u00ed AI (zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd odeslan\u00fd e-mail je p\u0159izp\u016fsoben individu\u00e1ln\u00edmu p\u0159\u00edjemci). Tato \u00farove\u0148 personalizace je kl\u00ed\u010dov\u00e1, aby se v dne\u0161n\u00ed p\u0159epln\u011bn\u00e9 doru\u010den\u00e9 po\u0161t\u011b spot\u0159ebitel\u016f odli\u0161ila a zv\u00fd\u0161ila konverze.<\/p>\n

ActiveCampaign s Quarticon AI-maile je pr\u016flomov\u00e9 \u0159e\u0161en\u00ed pro e-commerce firmy, kter\u00e9 cht\u011bj\u00ed posunout sv\u016fj e-mailov\u00fd marketing na vy\u0161\u0161\u00ed \u00farove\u0148. Od nyn\u011bj\u0161ka budou e-maily v\u017edy aktu\u00e1ln\u00ed a p\u0159izp\u016fsoben\u00e9 u\u017eivatel\u016fm, co\u017e vede ke zv\u00fd\u0161en\u00ed zapojen\u00ed a prodeje.<\/p>\n

Pokud se nem\u016f\u017eete do\u010dkat a chcete za\u010d\u00edt ji\u017e nyn\u00ed, m\u016f\u017eete si objednat demo zde \ud83d\ude42<\/p>\n

Objednat demo<\/a><\/p>\n

Aktivace nov\u00fdch funkc\u00ed v ActiveCampaign<\/h2>\n

Quarticon AI-maile umo\u017e\u0148uje dynamick\u00e9 a aktu\u00e1ln\u00ed n\u00e1vrhy produkt\u016f<\/strong> v e-mailech odes\u00edlan\u00fdch z Active Campaign. D\u00edky t\u00e9to funkci u\u017eivatel\u00e9 v\u017edy obdr\u017e\u00ed nejnov\u011bj\u0161\u00ed doporu\u010den\u00ed produkt\u016f p\u0159izp\u016fsoben\u00e1 jejich individu\u00e1ln\u00edm preferenc\u00edm.<\/p>\n

To znamen\u00e1, \u017ee i kdy\u017e u\u017eivatel otev\u0159e e-mail odeslan\u00fd n\u011bkolik dn\u00ed d\u0159\u00edve, uvid\u00ed aktualizovanou dostupnost<\/strong> a ceny\/slevy<\/strong>. Produkty budou p\u0159izp\u016fsobov\u00e1ny<\/strong> konkr\u00e9tn\u00edmu u\u017eivateli denn\u011b, i po otev\u0159en\u00ed e-mailu.<\/p>\n

Tato \u00farove\u0148 personalizace a aktualizace v re\u00e1ln\u00e9m \u010dase zlep\u0161uje u\u017eivatelskou zku\u0161enost a zvy\u0161uje \u0161ance na konverzi<\/strong>. Vyu\u017eit\u00edm Quarticon AI-maile v ActiveCampaign m\u016f\u017eete dod\u00e1vat c\u00edlen\u00fd a poutav\u00fd obsah, kter\u00fd rezonuje s jejich publikem, nakonec poh\u00e1n\u00ed prodej a p\u011bstuje vztahy se z\u00e1kazn\u00edky.<\/p>\n

Jak vypad\u00e1 proces integrace mezi ActiveCampaign a Quarticon AI-Maile?<\/h2>\n

Pot\u0159ebuji IT specialistu pro integraci ActiveCampaign s Quarticon AI-maile?<\/em><\/p>\n

Absolutn\u011b ne. Nepot\u0159ebujete IT specialistu; integrace obou technologi\u00ed je jednoduch\u00e1 jako m\u00e1slo na chlebu (nebo jako pou\u017eit\u00ed Ctrl-C a Ctrl-V).<\/p>\n

Mus\u00edm prov\u00e1d\u011bt API vol\u00e1n\u00ed nebo p\u0159id\u00e1vat webhooky?<\/em><\/p>\n

Absolutn\u011b ne. Quarticon AI-maile poskytuje p\u0159ipraven\u00e9 e-mailov\u00e9 komponenty; Nen\u00ed pot\u0159eba pou\u017e\u00edvat API ani webhooky.<\/p>\n

V\u00e1\u017en\u011b – jak to vlastn\u011b funguje?<\/em><\/p>\n

Nemus\u00edte proch\u00e1zet slo\u017eit\u00fdm procesem integrace s ActiveCampaign. Sta\u010d\u00ed p\u0159idat k\u00f3d, kter\u00fd vyvol\u00e1v\u00e1 obr\u00e1zky s produkty ze serveru Quarticon. Quarticon ur\u010duje, kter\u00fd produkt by m\u011bl b\u00fdt zobrazen ka\u017ed\u00e9mu odb\u011brateli e-mailu, \u0161et\u0159\u00ed jak \u010das, tak \u00fasil\u00ed.<\/p>\n

Tato integrace funguje s ka\u017ed\u00fdm syst\u00e9mem automatizace marketingu, bez ohledu na poskytovatele. Nejlep\u0161\u00ed na tom je, \u017ee nevy\u017eaduje n\u00e1kladnou implementaci, co\u017e umo\u017e\u0148uje u\u0161et\u0159it na p\u0159edplatn\u00fdch syst\u00e9mu automatizace marketingu.<\/p>\n

Jak p\u0159idat AI modely do mailing\u016f ActiveCampaign?<\/h2>\n

Quarticon umo\u017e\u0148uje personalizaci e-mail\u016f 1:1 pomoc\u00ed AI model\u016f, zaji\u0161\u0165uj\u00edc\u00ed, \u017ee va\u0161e e-maily odes\u00edlan\u00e9 z ActiveCampaign budou p\u0159izp\u016fsobeny ka\u017ed\u00e9mu individu\u00e1ln\u00edmu odb\u011brateli. P\u0159izp\u016fsobuje tak\u00e9 obsah e-mail\u016f n\u00e1vrh\u016fm na va\u0161\u00ed webov\u00e9 str\u00e1nce, vytv\u00e1\u0159\u00ed konzistentn\u00ed z\u00e1kaznickou zku\u0161enost (omnichannel). V\u0161e, co zn\u00e1te z modern\u00edch webov\u00fdch str\u00e1nek, Cross-sell, Up-sell, „Doporu\u010deno pro v\u00e1s“, „Proto\u017ee jste si prohl\u00ed\u017eeli tento produkt“, „Ostatn\u00ed tak\u00e9 koupili“ a dal\u0161\u00ed modely zalo\u017een\u00e9 na AI budou dostupn\u00e9 tak\u00e9 ve va\u0161ich e-mailech ActiveCampaign<\/strong>.<\/p>\n

D\u00edky Quarticon m\u016f\u017eete dokonce aktualizovat obsah v e-mailech po jejich odesl\u00e1n\u00ed u\u017eivateli, umo\u017e\u0148uj\u00edc\u00ed zm\u011bny v re\u00e1ln\u00e9m \u010dase. Po spu\u0161t\u011bn\u00ed Quarticon funguje autonomn\u011b a bez\u00fadr\u017ebov\u011b, d\u00e1v\u00e1 v\u00e1m jistotu, \u017ee v\u00e1\u0161 e-mailov\u00fd marketing funguje hladce. Quarticon AI-maile posouv\u00e1 v\u00e1\u0161 e-mailov\u00fd marketing na mnohem vy\u0161\u0161\u00ed \u00farove\u0148 marketingu.<\/p>\n

Objednat demo<\/a><\/p>\n

Co je ActiveCampaign?<\/h2>\n

ActiveCampaign je n\u00e1stroj pro automatizaci marketingu, kter\u00fd se vyzna\u010duje plynulou integrac\u00ed automatizace s re\u00e1ln\u00fdmi lidsk\u00fdmi procesy. Zat\u00edmco jin\u00e9 platformy mohou m\u00edt pot\u00ed\u017ee s udr\u017een\u00edm rovnov\u00e1hy mezi automatizac\u00ed a osobn\u00edm p\u0159\u00edstupem, ActiveCampaign se zam\u011b\u0159uje na pos\u00edlen\u00ed market\u00e9r\u016f a prodejc\u016f.<\/p>\n

Jednou z jeho v\u00fdjime\u010dn\u00fdch funkc\u00ed je zahrnut\u00ed e-mail\u016f s ozn\u00e1men\u00edmi, kter\u00e9 umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm b\u00fdt v obraze a zapojeni do sv\u00fdch kampan\u00ed. Zam\u011b\u0159en\u00edm se na pos\u00edlen\u00ed lidsk\u00fdch schopnost\u00ed, nikoli jejich nahrazen\u00ed, se ActiveCampaign vyzna\u010duje v oblasti automatizace marketingu.<\/p>\n

Co je Quarticon?<\/h2>\n

Quarticon je technologick\u00e1 firma, kter\u00e1 poskytuje n\u00e1stroje poh\u00e1n\u011bn\u00e9 AI, navr\u017een\u00e9 k automatizaci a personalizaci marketingu e-commerce. Zalo\u017eena v roce 2010 v Polsku, EU, firma se zam\u011b\u0159uje na prediktivn\u00ed AI (pAI), aby zlep\u0161ila n\u00e1kupn\u00ed zku\u0161enosti online a zv\u00fd\u0161ila prodej prost\u0159ednictv\u00edm doporu\u010den\u00ed produkt\u016f a funk\u010dnosti vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

Quarticon vyu\u017e\u00edv\u00e1 sv\u00e9 vlastn\u00ed prediktivn\u00ed AI modely. Nov\u00e1 slu\u017eba – AI-maile – integruje centr\u00e1ln\u00ed hub doporu\u010den\u00ed se v\u0161emi dostupn\u00fdmi n\u00e1stroji automatizace marketingu na trhu, v\u010detn\u011b ActiveCampaign (integrace bez integrace).<\/p>\n

Jak za\u010d\u00edt s AI-Maile v ActiveCampaign?<\/h2>\n

Quarticon AI-maile s ActiveCampaign umo\u017e\u0148uj\u00ed odes\u00edl\u00e1n\u00ed e-mail\u016f s n\u00e1vrhy produkt\u016f bez jak\u00e9hokoli \u00fasil\u00ed. Aby bylo mo\u017en\u00e9 za\u010d\u00edt pou\u017e\u00edvat AI-maile, je t\u0159eba:
1. P\u0159edplatit slu\u017ebu AI-maile na webov\u00e9 str\u00e1nce Quarticon;
2. Vybrat logiku (model), kterou chcete pou\u017e\u00edvat ve sv\u00fdch e-mailech;
3. Vybrat a\/nebo p\u0159izp\u016fsobit styl karty produktu;
4. Zkop\u00edrovat \u00faryvek k\u00f3du a vlo\u017eit jej do \u0161ablony e-mailu.<\/p>\n

To je v podstat\u011b v\u0161e, co mus\u00edte ud\u011blat. Od nyn\u011bj\u0161ka budou va\u0161e e-maily pln\u011b personalizovan\u00e9 a va\u0161e konverze dokonce dvakr\u00e1t vy\u0161\u0161\u00ed. AI-maile znamen\u00e1 vy\u0161\u0161\u00ed konverzi, ni\u017e\u0161\u00ed n\u00e1klady a m\u00e9n\u011b \u010dasu v\u011bnovan\u00e9ho ru\u010dn\u00ed automatizaci marketingu.
Zjist\u011bte v\u00edce o tomto t\u00e9matu: Doporu\u010den\u00ed produkt\u016f v e-mailech<\/a><\/p>\n

Objednat demo<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Nejjednodu\u0161\u0161\u00edm p\u0159\u00edstupem je pou\u017eit\u00ed extern\u00ed doporu\u010dovac\u00ed slu\u017eby, kter\u00e1 generuje p\u0159ipraven\u00e1 doporu\u010dovac\u00ed data. Nyn\u00ed dostupn\u00e9 v ActiveCampaign<\/p>\n","protected":false},"author":1,"featured_media":16282,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12],"class_list":["post-16281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ai-maile"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16281"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16282"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}