{"id":16303,"date":"2026-08-20T16:55:00","date_gmt":"2026-08-20T16:55:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/vyhledavac-smart-search-quarticon-nyni-100-bez-cookies\/"},"modified":"2026-08-20T16:55:00","modified_gmt":"2026-08-20T16:55:00","slug":"vyhledavac-smart-search-quarticon-nyni-100-bez-cookies","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/vyhledavac-smart-search-quarticon-nyni-100-bez-cookies\/","title":{"rendered":"Vyhled\u00e1va\u010d Smart Search Quarticon nyn\u00ed 100% bez cookies"},"content":{"rendered":"

Onsite vyhled\u00e1va\u010d je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch kontaktn\u00edch bod\u016f u\u017eivatele s nab\u00eddkou internetov\u00e9ho obchodu. Pr\u00e1v\u011b jeho prost\u0159ednictv\u00edm n\u00e1v\u0161t\u011bvn\u00edk \u010dasto hled\u00e1 konkr\u00e9tn\u00ed produkt, porovn\u00e1v\u00e1 varianty nebo se sna\u017e\u00ed rychle naj\u00edt \u0159e\u0161en\u00ed odpov\u00eddaj\u00edc\u00ed jeho pot\u0159eb\u00e1m. Proto jeho kvalita p\u0159\u00edmo ovliv\u0148uje pohodl\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed webu, po\u010det nav\u0161t\u00edven\u00fdch produktov\u00fdch karet a \u0161anci na n\u00e1kup.<\/p>\n

P\u0159i rozvoji na\u0161eho vyhled\u00e1va\u010de jsme se zam\u011b\u0159ili nejen na relevanci v\u00fdsledk\u016f, ale tak\u00e9 na flexibilitu zp\u016fsobu jeho fungov\u00e1n\u00ed. Nov\u00e9 \u0159e\u0161en\u00ed funguje v re\u017eimu cookieless, tedy bez nutnosti pou\u017e\u00edvat soubory cookie ke sledov\u00e1n\u00ed u\u017eivatele. To znamen\u00e1, \u017ee vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee z\u016fstat rychl\u00e9, pohodln\u00e9 a efektivn\u00ed i tehdy, kdy\u017e u\u017eivatel neud\u011blil souhlas s \u017e\u00e1dn\u00fdmi mechanismy sledov\u00e1n\u00ed.<\/p>\n

Vyhled\u00e1va\u010d AI<\/a><\/p>\n

Efektivn\u00ed vyhled\u00e1va\u010d bez cookies – co se zm\u011bnilo?<\/h3>\n

Dosud vyhled\u00e1va\u010d vy\u017eadoval definov\u00e1n\u00ed preferenc\u00ed z\u00e1kazn\u00edka jako nezbytn\u00fdch, aby mohl fungovat nez\u00e1visle na ud\u011blen\u00ed souhlasu. Podobn\u011b jako v p\u0159\u00edpad\u011b v\u0161ech ostatn\u00edch vyhled\u00e1va\u010d\u016f dostupn\u00fdch na trhu. Quarticon v\u0161ak za\u0161el je\u0161t\u011b o krok d\u00e1l – zcela jsme upustili od pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/strong> a \u0159\u00edd\u00edme se z\u00e1sadou soukrom\u00ed na prvn\u00edm m\u00edst\u011b. <\/p>\n

V re\u017eimu bez cookies vyhled\u00e1va\u010d ji\u017e nevy\u017eaduje \u017e\u00e1dn\u00e9 souhlasy, nezakl\u00e1d\u00e1 soubory cookie a spou\u0161t\u00ed se okam\u017eit\u011b. Po ud\u011blen\u00ed dodate\u010dn\u00fdch souhlas\u016f (nap\u0159. se statistikami nebo profilov\u00e1n\u00edm) se na za\u0159\u00edzen\u00ed u\u017eivatele zalo\u017e\u00ed soubor cookie. <\/p>\n

Cel\u00fd mechanismus fungov\u00e1n\u00ed vyhled\u00e1va\u010de byl p\u0159epracov\u00e1n tak, aby mohl fungovat zcela bez cookies, fingerprint\u016f nebo jak\u00fdchkoli jin\u00fdch identifik\u00e1tor\u016f u\u017eivatele. T\u00edmto zp\u016fsobem odpov\u00edd\u00e1me na pochybnosti pr\u00e1vn\u00edch odd\u011blen\u00ed, zda jsou statistiky vyhled\u00e1va\u010de nezbytn\u00e9 pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed internetov\u00e9ho obchodu. Pokud nejsou, nesledujeme. <\/p>\n

Personalizace dostupn\u00e1 tehdy, kdy\u017e je pot\u0159eba<\/h3>\n

Re\u017eim cookieless neznamen\u00e1 rezignaci na atribuci prodeje, monitoring ani personalizaci. Pokud u\u017eivatel ud\u011bl\u00ed p\u0159\u00edslu\u0161n\u00fd souhlas, m\u016f\u017ee vyhled\u00e1va\u010d roz\u0161\u00ed\u0159it sv\u00e9 fungov\u00e1n\u00ed o p\u0159izp\u016fsobov\u00e1n\u00ed v\u00fdsledk\u016f jeho preferenc\u00edm.<\/p>\n

D\u00edky tomu mohou firmy vyu\u017e\u00edvat dva modely:<\/p>\n

    \n
  • kontextov\u00e9 vyhled\u00e1v\u00e1n\u00ed funguj\u00edc\u00ed bez nutnosti sledov\u00e1n\u00ed u\u017eivatele,<\/li>\n
  • dopl\u0148kov\u00e9 funkce dostupn\u00e9 po ud\u011blen\u00ed souhlasu.<\/li>\n<\/ul>\n

    Nejd\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee statistiky se st\u00e1vaj\u00ed mo\u017enost\u00ed, nikoli podm\u00ednkou efektivn\u00edho fungov\u00e1n\u00ed vyhled\u00e1va\u010de. Obchod m\u016f\u017ee p\u0159izp\u016fsobit zp\u016fsob fungov\u00e1n\u00ed sv\u00e9 strategii, charakteru nab\u00eddky a o\u010dek\u00e1v\u00e1n\u00edm u\u017eivatel\u016f.<\/p>\n

    Rovnov\u00e1ha mezi pohodl\u00edm a kontrolou<\/h3>\n

    Model cookieless reaguje na m\u011bn\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed u\u017eivatel\u016f, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edvat pohodln\u00e9 slu\u017eby bez automatick\u00e9ho sledov\u00e1n\u00ed sv\u00e9 aktivity. Z\u00e1rove\u0148 firm\u00e1m nebere mo\u017enost rozv\u00edjet prodej ani analyzovat efektivitu vyhled\u00e1va\u010de. Vyhled\u00e1va\u010d lze tak\u00e9 pou\u017e\u00edvat ve standardn\u00edm re\u017eimu \u201es cookies“ jako nezbytn\u00e9 cookies. <\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    Vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee z\u016fstat rychl\u00e9, pohodln\u00e9 a efektivn\u00ed i tehdy, kdy\u017e u\u017eivatel neud\u011blil souhlas s \u017e\u00e1dn\u00fdmi mechanismy sledov\u00e1n\u00ed<\/p>\n","protected":false},"author":1,"featured_media":16304,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16303"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16304"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}