Personalizace doporu\u010den\u00ed je ji\u017e dlouho spojov\u00e1na s nutnost\u00ed sledovat chov\u00e1n\u00ed u\u017eivatel\u016f a vytv\u00e1\u0159et jejich profily. Historie prohl\u00ed\u017een\u00fdch produkt\u016f, p\u0159edchoz\u00ed n\u00e1kupy, kliknut\u00ed nebo \u010das str\u00e1ven\u00fd na str\u00e1nce – v\u0161echna tato data pom\u00e1haj\u00ed p\u0159izp\u016fsobovat nab\u00eddku, ale jejich vyu\u017e\u00edv\u00e1n\u00ed nen\u00ed v\u017edy mo\u017en\u00e9 ani pot\u0159ebn\u00e9. Proto n\u00e1\u0161 engine doporu\u010den\u00ed rozv\u00edj\u00edme tak, aby efektivn\u011b fungoval i v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel nesouhlas\u00ed s profilov\u00e1n\u00edm.<\/p>\n
Jedn\u00e1 se o jedno z nejv\u00fdznamn\u011bj\u0161\u00edch vylep\u0161en\u00ed posledn\u00edch m\u011bs\u00edc\u016f a z\u00e1rove\u0148 o \u0159e\u0161en\u00ed, kter\u00e9 na trhu vynik\u00e1. Kvalita doporu\u010den\u00ed nen\u00ed z\u00e1visl\u00e1 na vytvo\u0159en\u00ed individu\u00e1ln\u00edho profilu u\u017eivatele. M\u00edsto toho se engine dok\u00e1\u017ee automaticky p\u0159epnout do re\u017eimu zalo\u017een\u00e9ho v\u00fdhradn\u011b na kontextu aktu\u00e1ln\u011b prohl\u00ed\u017een\u00fdch produkt\u016f<\/p>\n
Zjist\u011bte v\u00edce o AI enginu doporu\u010den\u00ed Quarticon:<\/p>\n
AI doporu\u010den\u00ed<\/a> <\/p>\n V z\u00e1vislosti na dostupn\u00fdch souhlasech a pot\u0159eb\u00e1ch konkr\u00e9tn\u00ed implementace m\u016f\u017ee engine fungovat ve dvou vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00edch re\u017eimech.<\/p>\n V personalizovan\u00e9m re\u017eimu mohou doporu\u010den\u00ed zohled\u0148ovat informace souvisej\u00edc\u00ed s preferencemi a chov\u00e1n\u00edm u\u017eivatele – samoz\u0159ejm\u011b pouze tehdy, kdy\u017e u\u017eivatel ud\u011blil p\u0159\u00edslu\u0161n\u00fd souhlas. To umo\u017e\u0148uje vytv\u00e1\u0159et individu\u00e1ln\u011bj\u0161\u00ed prost\u0159ed\u00ed, nap\u0159\u00edklad zobrazovat produkty podobn\u00e9 t\u011bm, kter\u00e9 si u\u017eivatel prohl\u00ed\u017eel d\u0159\u00edve, nebo p\u0159izp\u016fsobovat nab\u00eddky jeho z\u00e1jm\u016fm.<\/p>\n Druh\u00fd re\u017eim funguje bez profilov\u00e1n\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b engine automaticky vyu\u017e\u00edv\u00e1 d\u0159\u00edve natr\u00e9novan\u00e9 modely a analyzuje p\u0159edev\u0161\u00edm vztah mezi prohl\u00ed\u017een\u00fdm produktem a ostatn\u00edmi produkty v nab\u00eddce. Doporu\u010den\u00ed mohou vych\u00e1zet mimo jin\u00e9 z podobnosti, komplementarity, obl\u00edbenosti nebo \u010dasto se vyskytuj\u00edc\u00edch souvislost\u00ed mezi produkty – bez vytv\u00e1\u0159en\u00ed individu\u00e1ln\u00edho profilu n\u00e1v\u0161t\u011bvn\u00edka.<\/p>\n Nejd\u016fle\u017eit\u011bj\u0161\u00ed rozd\u00edl spo\u010d\u00edv\u00e1 v tom, \u017ee syst\u00e9m nemus\u00ed v\u011bd\u011bt, kdo je u\u017eivatel ani jak\u00e9 produkty si prohl\u00ed\u017eel d\u0159\u00edve. Sta\u010d\u00ed informace o tom, jak\u00fd produkt se pr\u00e1v\u011b nach\u00e1z\u00ed na obrazovce.<\/p>\n Pokud si z\u00e1kazn\u00edk prohl\u00ed\u017e\u00ed konkr\u00e9tn\u00ed model obuvi, engine doporu\u010den\u00ed m\u016f\u017ee navrhnout produkty p\u0159izp\u016fsoben\u00e9 aktu\u00e1ln\u00edmu produktu, a to na z\u00e1klad\u011b p\u0159edchoz\u00edch relac\u00ed jin\u00fdch u\u017eivatel\u016f. Tento p\u0159\u00edstup umo\u017e\u0148uje zachovat u\u017eite\u010dnost a vy\u0161\u0161\u00ed efektivitu doporu\u010den\u00ed tak\u00e9 p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b, bez p\u0159ihl\u00e1\u0161en\u00ed nebo bez souhlasu s profilov\u00e1n\u00edm. U\u017eivatel z\u00edsk\u00e1v\u00e1 pomoc p\u0159i objevov\u00e1n\u00ed nab\u00eddky a obchod m\u016f\u017ee i nad\u00e1le podporovat prodej podobn\u00fdch a komplement\u00e1rn\u00edch produkt\u016f.<\/p>\n Ke zm\u011bn\u011b re\u017eimu fungov\u00e1n\u00ed doch\u00e1z\u00ed automaticky. U\u017eivatel nemus\u00ed nic dal\u0161\u00edho nastavovat ani ru\u010dn\u011b vyb\u00edrat zp\u016fsob zobrazov\u00e1n\u00ed doporu\u010den\u00ed. Syst\u00e9m rozpozn\u00e1, jak\u00e1 data m\u016f\u017ee vyu\u017e\u00edvat, a zvol\u00ed vhodn\u00fd model fungov\u00e1n\u00ed.<\/p>\n To je d\u016fle\u017eit\u00e9 tak\u00e9 z obchodn\u00edho hlediska. Obchod se nemus\u00ed vzd\u00e1t doporu\u010den\u00ed jen proto, \u017ee \u010d\u00e1st n\u00e1v\u0161t\u011bvn\u00edk\u016f neud\u011blila souhlas s profilov\u00e1n\u00edm. Engine m\u016f\u017ee i nad\u00e1le podporovat pseudopersonalizovanou navigaci nab\u00eddkou, zvy\u0161ovat viditelnost produkt\u016f a usnad\u0148ovat z\u00e1kazn\u00edk\u016fm nalezen\u00ed toho, co hledaj\u00ed.<\/p>\n Nov\u00e1 funkce reaguje na rostouc\u00ed pot\u0159ebu spojit obchodn\u00ed efektivitu s v\u011bt\u0161\u00ed kontrolou u\u017eivatel\u016f nad vyu\u017e\u00edv\u00e1n\u00edm jejich dat. Personalizace z\u016fst\u00e1v\u00e1 dostupn\u00e1 tam, kde s n\u00ed u\u017eivatel souhlas\u00ed, nen\u00ed v\u0161ak nezbytnou podm\u00ednkou pro spu\u0161t\u011bn\u00ed doporu\u010den\u00ed.<\/p>\n Pro majitele obchod\u016f a e-commerce platforem to znamen\u00e1 v\u011bt\u0161\u00ed flexibilitu. Mohou vyu\u017e\u00edvat AI doporu\u010den\u00ed jak v personalizovan\u00e9m, tak v pseudopersonalizovan\u00e9m re\u017eimu, ani\u017e by museli p\u0159ech\u00e1zet do re\u017eimu kontextov\u00fdch doporu\u010den\u00ed s v\u00fdrazn\u011b ni\u017e\u0161\u00ed efektivitou. <\/p>\n Je tak\u00e9 dobr\u00e9 p\u0159ipomenout, \u017ee engine doporu\u010den\u00ed personalizuje nebo pseudopersonalizuje nab\u00eddku v re\u00e1ln\u00e9m \u010dase pro 100 % n\u00e1v\u0161t\u011bvnosti webu, \u010d\u00edm\u017e se odli\u0161uje od syst\u00e9m\u016f marketing automation nebo CDP, kter\u00e9 vy\u017eaduj\u00ed u\u017eivatelsk\u00fd profil (co\u017e v klasick\u00e9m e-commerce obchod\u011b odpov\u00edd\u00e1 p\u0159ibli\u017en\u011b 5 % n\u00e1v\u0161t\u011bvnosti webu). Engine doporu\u010den\u00ed: 100 % > marketing automation 5 %. V\u00edce jsme o tomto t\u00e9matu psali mimo jin\u00e9 zde: engine doporu\u010den\u00ed a marketing automation<\/a>. <\/p>\n Mo\u017enost fungovat bez profilov\u00e1n\u00ed nen\u00ed jen omezenou verz\u00ed klasick\u00e9 personalizace. Jedn\u00e1 se o samostatn\u00fd, v\u011bdom\u011b navr\u017een\u00fd zp\u016fsob doporu\u010dov\u00e1n\u00ed produkt\u016f zalo\u017een\u00fd na anal\u00fdze nab\u00eddky a kontextu n\u00e1v\u0161t\u011bvy. D\u00edky tomu engine doporu\u010den\u00ed Quarticon spojuje dva p\u0159\u00edstupy: personalizaci dostupnou se souhlasem u\u017eivatele a efektivn\u00ed pseudopersonalizovan\u00e1 produktov\u00e1 doporu\u010den\u00ed, kter\u00e1 nevy\u017eaduj\u00ed souhlas u\u017eivatel\u016f. <\/p>\n \n","protected":false},"excerpt":{"rendered":" N\u00e1\u0161 engine doporu\u010den\u00ed rozv\u00edj\u00edme tak, aby efektivn\u011b fungoval i v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel nesouhlas\u00ed s profilov\u00e1n\u00edm. Zjist\u011bte v\u00edce o AI doporu\u010den\u00ed Quarticon<\/p>\n","protected":false},"author":1,"featured_media":16306,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16305"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16306"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Dva re\u017eimy fungov\u00e1n\u00ed jednoho enginu<\/h3>\n
Doporu\u010den\u00ed p\u0159izp\u016fsoben\u00e1 produktu, nikoli osob\u011b<\/h3>\n
Automatick\u00e9 p\u0159epnut\u00ed bez komplikov\u00e1n\u00ed prost\u0159ed\u00ed<\/h3>\n
Jedno \u0159e\u0161en\u00ed, r\u016fzn\u00e9 pot\u0159eby<\/h3>\n
Novinka, kter\u00e1 ud\u00e1v\u00e1 praktick\u00fd sm\u011br v\u00fdvoje doporu\u010den\u00ed<\/h3>\n