{"id":16315,"date":"2026-09-30T11:53:00","date_gmt":"2026-09-30T11:53:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16315"},"modified":"2026-09-30T11:53:00","modified_gmt":"2026-09-30T11:53:00","slug":"co-misto-budovani-databaze-jake-jsou-alternativy","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/co-misto-budovani-databaze-jake-jsou-alternativy\/","title":{"rendered":"Co m\u00edsto budov\u00e1n\u00ed datab\u00e1ze? Jak\u00e9 jsou alternativy?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Po\u010det odb\u011bratel\u016f se snadno vykazuje, co\u017e je jedn\u00edm z d\u016fvod\u016f jeho popularity. Velikost seznamu v\u0161ak nemus\u00ed vypov\u00eddat o jeho obchodn\u00ed hodnot\u011b. Velk\u00fd seznam se dokonce stal ukazatelem marnivosti. O <a href=\"https:\/\/blog.quarticon.com\/pl\/masowe-pozyskiwanie-e-maili-przynosi-dzis-odwrotny-skutek\/\">nev\u00fdhod\u00e1ch masov\u00e9ho z\u00edsk\u00e1v\u00e1n\u00ed e-mailov\u00fdch adres<\/a> jsme psali \u2190 zde. Jak\u00e9 jsou tedy alternativy?<\/p>\n<p class=\"wp-block-paragraph\">Men\u0161\u00ed skupina p\u0159\u00edjemc\u016f se siln\u00fdm n\u00e1kupn\u00edm z\u00e1m\u011brem m\u016f\u017ee dosahovat lep\u0161\u00edch v\u00fdsledk\u016f ne\u017e v\u00fdrazn\u011b v\u011bt\u0161\u00ed datab\u00e1ze neaktivn\u00edch kontakt\u016f. D\u016fle\u017eit\u00e1 ot\u00e1zka nezn\u00ed: \u201eKolik e-mailov\u00fdch adres jsme nasb\u00edrali?&#8220; M\u011bla by zn\u00edt: \u201eKolik lid\u00ed uvedlo d\u016fvod, aby n\u00e1s znovu kontaktovali?&#8220;.<\/p>\n<p class=\"wp-block-paragraph\">Nej\u00fa\u010dinn\u011bj\u0161\u00ed alternativou k masov\u00e9mu z\u00edsk\u00e1v\u00e1n\u00ed odb\u011bratel\u016f je zlep\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti v dob\u011b, kdy n\u00e1v\u0161t\u011bvn\u00edk aktivn\u011b pou\u017e\u00edv\u00e1 web. Zejm\u00e9na proto, \u017ee mus\u00edme b\u00fdt p\u0159ipraveni na to, \u017ee anonymita u\u017eivatel\u016f se bude postupem \u010dasu zvy\u0161ovat (tak\u00e9 v d\u016fsledku pr\u00e1vn\u00edch \u0159e\u0161en\u00ed) a \u017ee se u\u017eivatel\u00e9 budou vyh\u00fdbat zanech\u00e1n\u00ed e-mailov\u00e9 adresy. Nem\u011bli bychom s t\u00edm bojovat, ale p\u0159izp\u016fsobit se tomu.<\/p>\n<p class=\"wp-block-paragraph\">\u010clov\u011bk, kter\u00fd pr\u00e1v\u011b vyhled\u00e1v\u00e1, porovn\u00e1v\u00e1 nebo hodnot\u00ed produkty, ji\u017e poskytl cenn\u00e9 sign\u00e1ly &#8211; i kdy\u017e neuvedl svou e-mailovou adresu. Jeho chov\u00e1n\u00ed m\u016f\u017ee odhalit p\u0159\u00edm\u011bj\u0161\u00ed z\u00e1m\u011br ne\u017e samotn\u00fd kontaktn\u00ed formul\u00e1\u0159. To vytv\u00e1\u0159\u00ed p\u0159\u00edle\u017eitost k optimalizaci n\u00e1v\u0161t\u011bvy v re\u00e1ln\u00e9m \u010dase.<\/p>\n<h2 class=\"wp-block-heading\">Usnadn\u011bte objevov\u00e1n\u00ed produkt\u016f<\/h2>\n<p class=\"wp-block-paragraph\">Ne ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk p\u0159ich\u00e1z\u00ed s konkr\u00e9tn\u00edm produktem na mysli. N\u011bkte\u0159\u00ed v\u011bd\u00ed, jak\u00fd probl\u00e9m cht\u011bj\u00ed vy\u0159e\u0161it, ale nev\u011bd\u00ed, kter\u00fd produkt bude vhodn\u00fd. Jin\u00ed si proch\u00e1zej\u00ed nab\u00eddku a hledaj\u00ed inspiraci.<\/p>\n<p class=\"wp-block-paragraph\">N\u00e1stroje usnad\u0148uj\u00edc\u00ed objevov\u00e1n\u00ed produkt\u016f mohou n\u00e1v\u0161t\u011bvn\u00edk\u016fm pomoci prost\u0159ednictv\u00edm navigace v kategori\u00edch, doporu\u010den\u00ed podle pou\u017eit\u00ed, funkc\u00ed porovn\u00e1v\u00e1n\u00ed, pe\u010dliv\u011b sestaven\u00fdch kolekc\u00ed, n\u00e1vrh\u016f \u201e\u010casto kupovan\u00e9 spole\u010dn\u011b&#8220;, naposledy prohl\u00ed\u017een\u00fdch produkt\u016f nebo personalizovan\u00fdch str\u00e1nek kategori\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Takov\u00fd p\u0159\u00edstup m\u011bn\u00ed proch\u00e1zen\u00ed nab\u00eddky v u\u017eite\u010dnou interakci, m\u00edsto aby s n\u00e1v\u0161t\u011bvn\u00edkem zach\u00e1zel jako s e-mailovou adresou \u010dekaj\u00edc\u00ed na z\u00edsk\u00e1n\u00ed.<\/p>\n<h3 class=\"wp-block-heading\">1. Doporu\u010dovac\u00ed syst\u00e9my pro anonymn\u00ed n\u00e1v\u0161t\u011bvn\u00edky<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/doporuceni-zbozi\/\">Doporu\u010dovac\u00ed syst\u00e9my <\/a>nemus\u00ed \u010dekat, a\u017e n\u00e1v\u0161t\u011bvn\u00edk poskytne sv\u00e9 \u00fadaje. Vyu\u017e\u00edvaj\u00ed zcela anonymn\u00ed kontextov\u00e9 a behavior\u00e1ln\u00ed sign\u00e1ly, jako jsou: zobrazen\u00e9 str\u00e1nky, porovn\u00e1van\u00e9 produkty, zadan\u00e9 v\u00fdrazy, nav\u0161t\u00edven\u00e9 kategorie, kampa\u0148 nebo kan\u00e1l, z n\u011bho\u017e u\u017eivatel p\u0159i\u0161el, kontext za\u0159\u00edzen\u00ed a relace, produkty p\u0159idan\u00e9 do ko\u0161\u00edku nebo z n\u011bj odebran\u00e9, ale tak\u00e9 aktu\u00e1ln\u00ed a historick\u00e9 transakce.<\/p>\n<p class=\"wp-block-paragraph\">Tyto sign\u00e1ly mohou podporovat doporu\u010den\u00ed pro anonymn\u00ed u\u017eivatele, ani\u017e by bylo nutn\u00e9 zalo\u017eit \u00fa\u010det nebo uv\u00e9st e-mailovou adresu. N\u00e1v\u0161t\u011bvn\u00edk prohl\u00ed\u017eej\u00edc\u00ed si b\u011b\u017eeck\u00e9 boty m\u016f\u017ee nap\u0159\u00edklad dostat relevantn\u00ed n\u00e1vrhy pono\u017eek, dopl\u0148k\u016f, podobn\u00fdch produkt\u016f nebo alternativ v r\u016fzn\u00fdch cenov\u00fdch kategori\u00edch.<\/p>\n<p class=\"wp-block-paragraph\">V\u00fdhodou je spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed. Doporu\u010den\u00ed se objev\u00ed ve chv\u00edli, kdy n\u00e1v\u0161t\u011bvn\u00edk ji\u017e zva\u017euje n\u00e1kup, nikoli o n\u011bkolik hodin nebo dn\u00ed pozd\u011bji v doru\u010den\u00e9 po\u0161t\u011b pln\u00e9 zpr\u00e1v, kter\u00e9 s n\u00edm nesouvisej\u00ed.<\/p>\n<h3 class=\"wp-block-heading\">2. Vyhled\u00e1v\u00e1n\u00ed v e-shopu jako konverzn\u00ed syst\u00e9m<\/h3>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1v\u00e1n\u00ed na webu je \u010dasto vn\u00edm\u00e1no jako u\u017eivatelsk\u00fd n\u00e1stroj, nikoli jako marketingov\u00fd kan\u00e1l. To je chyba.<\/p>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1vac\u00ed dotazy jsou p\u0159\u00edm\u00fdm vyj\u00e1d\u0159en\u00edm z\u00e1m\u011bru. N\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd zad\u00e1 \u201enepromokav\u00e1 trekkingov\u00e1 bunda&#8220;, sd\u011bluje v\u00edce ne\u017e \u010dlov\u011bk, kter\u00fd pouze otev\u0159el propaga\u010dn\u00ed e-mail.<\/p>\n<p class=\"wp-block-paragraph\">\u00da\u010dinn\u00fd <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/vyhledavac-ai\/\">vyhled\u00e1va\u010d AI<\/a> pro e-commerce dok\u00e1\u017ee rozpozn\u00e1vat synonyma a r\u016fzn\u00e9 varianty pravopisu, poskytovat relevantn\u00ed v\u00fdsledky i tehdy, kdy\u017e se pou\u017eit\u00e9 v\u00fdrazy li\u0161\u00ed od n\u00e1zv\u016f v katalogu, zohled\u0148ovat dostupnost a obchodn\u00ed v\u00fdznam produkt\u016f, pracovat s filtry t\u00fdkaj\u00edc\u00edmi se ceny, velikosti, barvy, zna\u010dky a pou\u017eit\u00ed, zobrazovat u\u017eite\u010dn\u00e9 alternativy, pokud neexistuje p\u0159esn\u00e1 shoda, u\u010dit se z vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 nep\u0159inesla \u017e\u00e1dn\u00e9 v\u00fdsledky, a usnad\u0148ovat porovn\u00e1v\u00e1n\u00ed vlastnost\u00ed produkt\u016f<\/p>\n<p class=\"wp-block-paragraph\">\u00dadaje o vyhled\u00e1v\u00e1n\u00ed mohou tak\u00e9 odhalit nedostatky ve zp\u016fsobu prezentace nab\u00eddky. Pokud n\u00e1v\u0161t\u011bvn\u00edci opakovan\u011b hledaj\u00ed produkty, kter\u00e9 se obt\u00ed\u017en\u011b vyhled\u00e1vaj\u00ed, probl\u00e9mem nemus\u00ed b\u00fdt popt\u00e1vka, ale jejich dohledatelnost.<\/p>\n<h3 class=\"wp-block-heading\">Kdy z\u00edsk\u00e1vat e-mailov\u00e9 adresy?<\/h3>\n<p class=\"wp-block-paragraph\">To neznamen\u00e1 \u00fapln\u011b se vzd\u00e1t e-mailu. E-mail z\u016fst\u00e1v\u00e1 hodnotn\u00fd, pokud je zalo\u017een na jasn\u00e9 v\u00fdm\u011bn\u011b v\u00fdhod a informovan\u00e9m souhlasu.<\/p>\n<p class=\"wp-block-paragraph\">M\u00edsto za\u0159azov\u00e1n\u00ed ka\u017ed\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka do stejn\u00e9 skupiny p\u0159\u00edjemc\u016f lze pou\u017e\u00edvat c\u00edlen\u011bj\u0161\u00ed metody z\u00edsk\u00e1v\u00e1n\u00ed \u00fadaj\u016f:<\/p>\n<ul class=\"wp-block-list\">\n<li>Dotazy na preference, nejen na e-mailovou adresu<\/li>\n<li>Pr\u016fvodce produkt\u016f<\/li>\n<li>Usnadn\u011bn\u00ed spo\u010d\u00edvaj\u00edc\u00ed ve v\u00fdb\u011bru kategori\u00ed a\/nebo frekvence komunikace<\/li>\n<li>Ukl\u00e1d\u00e1n\u00ed seznamu produkt\u016f<\/li>\n<li>Z\u00edsk\u00e1n\u00ed odb\u011bratele po hodnotn\u00e9 interakci<\/li>\n<li>Stanoven\u00ed budouc\u00ed frekvence kontaktu na z\u00e1klad\u011b dosavadn\u00edho chov\u00e1n\u00ed<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">To vede ke vzniku men\u0161\u00ed, ale informa\u010dn\u011b hodnotn\u011bj\u0161\u00ed skupiny p\u0159\u00edjemc\u016f. Takov\u00e9 odb\u011bratele lze snadn\u011bji segmentovat a je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee ocen\u00ed relevantn\u00ed komunikaci.<\/p>\n<h2 class=\"wp-block-heading\">Budoucnost bude z\u00e1viset na aktu\u00e1ln\u00ed relevanci<\/h2>\n<p class=\"wp-block-paragraph\">Star\u00fd model r\u016fstu pova\u017eoval anonymn\u00ed n\u00e1v\u0161t\u011bvnost za nejist\u00e1 data. N\u00e1v\u0161t\u011bvn\u00edk byl pova\u017eov\u00e1n za hodnotn\u00e9ho teprve pot\u00e9, co se z n\u011bj stal rozpoznateln\u00fd potenci\u00e1ln\u00ed z\u00e1kazn\u00edk. To je chyba!<\/p>\n<p class=\"wp-block-paragraph\">Tento model se ji\u017e d\u00e1vno stal zastaral\u00fdm. <strong>Anonymn\u00ed n\u00e1v\u0161t\u011bvn\u00edci generuj\u00ed mno\u017estv\u00ed behavior\u00e1ln\u00edch sign\u00e1l\u016f<\/strong>, kter\u00e9 lze okam\u017eit\u011b vyu\u017e\u00edt ke zlep\u0161en\u00ed vyhled\u00e1v\u00e1n\u00ed, doporu\u010den\u00ed, navigace a objevov\u00e1n\u00ed produkt\u016f. V d\u016fsledku blokov\u00e1n\u00ed reklam, maz\u00e1n\u00ed cookies a odm\u00edt\u00e1n\u00ed cookies je nav\u00edc <strong>v\u011bt\u0161ina dosavadn\u00edch z\u00e1kazn\u00edk\u016f na webu tak\u00e9 anonymn\u00ed<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Optimalizace webu v re\u00e1ln\u00e9m \u010dase nab\u00edz\u00ed oproti masov\u00e9mu z\u00edsk\u00e1v\u00e1n\u00ed e-mailov\u00fdch adres n\u011bkolik v\u00fdhod:<\/p>\n<ul class=\"wp-block-list\">\n<li>Oslovuje lidi ve chv\u00edli, kdy je jejich z\u00e1m\u011br aktivn\u00ed<\/li>\n<li>Nez\u00e1vis\u00ed na tom, zda si zpr\u00e1vy n\u011bkdo v\u0161imne ve schr\u00e1nce<\/li>\n<li>M\u016f\u017ee se p\u0159izp\u016fsobovat aktu\u00e1ln\u00edmu chov\u00e1n\u00ed<\/li>\n<li>Zlep\u0161uje zku\u0161enost identifikovan\u00fdch i anonymn\u00edch u\u017eivatel\u016f<\/li>\n<li>Vytv\u00e1\u0159\u00ed hodnotu d\u0159\u00edve, ne\u017e po\u017e\u00e1d\u00e1 o osobn\u00ed \u00fadaje<\/li>\n<li>Sni\u017euje tlak na rozes\u00edl\u00e1n\u00ed nerelevantn\u00edch n\u00e1sledn\u00fdch kampan\u00ed<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bna spo\u010d\u00edv\u00e1 v p\u0159echodu od modelu \u201enejprve z\u00edskej \u00fadaje, potom personalizuj&#8220; k modelu \u201ebu\u010f u\u017eite\u010dn\u00fd ji\u017e nyn\u00ed&#8220;. <\/p>\n<p class=\"wp-block-paragraph\">Quarticon personalizuje zku\u0161enosti anonymn\u00edch u\u017eivatel\u016f. Zeptejte se n\u00e1s na podrobnosti.<\/p>\n<p class=\"demo wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/pl\/popros-o-demo\/\">Domluvte si demo<\/a><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Po\u010det odb\u011bratel\u016f se snadno vykazuje, co\u017e je jedn\u00edm z d\u016fvod\u016f jeho popularity. Velikost seznamu v\u0161ak nemus\u00ed vypov\u00eddat o jeho obchodn\u00ed hodnot\u011b. Jak\u00e9 alternativy?<\/p>\n","protected":false},"author":1,"featured_media":16316,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16315"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16315\/revisions"}],"predecessor-version":[{"id":16323,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16315\/revisions\/16323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16316"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}