{"id":16325,"date":"2026-10-05T10:57:00","date_gmt":"2026-10-05T10:57:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16325"},"modified":"2026-10-05T10:57:00","modified_gmt":"2026-10-05T10:57:00","slug":"doporucovaci-systemy-buduji-duveru-potrebnou-pro-ai-asistenty","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/doporucovaci-systemy-buduji-duveru-potrebnou-pro-ai-asistenty\/","title":{"rendered":"Doporu\u010dovac\u00ed syst\u00e9my buduj\u00ed d\u016fv\u011bru pot\u0159ebnou pro AI asistenty"},"content":{"rendered":"<p class=\"wp-block-paragraph\">AI asistent, kter\u00fd se pt\u00e1: \u201eCo hled\u00e1te?&#8220; m\u016f\u017ee p\u016fsobit inteligentn\u011b. Pokud v\u0161ak odpov\u00edd\u00e1 nerelevantn\u00edmi produkty, konverzace rychle kon\u010d\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Nejnov\u011bj\u0161\u00ed v\u00fdzkum<sup>*<\/sup> ukazuje, \u017ee spot\u0159ebitel\u00e9 ne\u010dekaj\u00ed, a\u017e jim prodejci nab\u00eddnou futuristick\u00e9ho n\u00e1kupn\u00edho robota. Ani nejefektn\u011bj\u0161\u00ed AI funkci, kter\u00e1 by je bavila b\u011bhem konverzace. \u010cekaj\u00ed, a\u017e zna\u010dky pochop\u00ed, co cht\u011bj\u00ed. Doporu\u010dovac\u00ed syst\u00e9my tuto pot\u0159ebu ji\u017e dnes napl\u0148uj\u00ed mnohem l\u00e9pe.<\/p>\n<h2 class=\"wp-block-heading\">Jak funguj\u00ed doporu\u010dovac\u00ed syst\u00e9my?<\/h2>\n<p class=\"wp-block-paragraph\">Doporu\u010dovac\u00ed syst\u00e9m funguje jinak. M\u016f\u017ee se u\u010dit na z\u00e1klad\u011b chov\u00e1n\u00ed p\u0159i prohl\u00ed\u017een\u00ed, historie n\u00e1kup\u016f, preferenc\u00ed, citlivosti na cenu, vazeb mezi produkty a kontextu v re\u00e1ln\u00e9m \u010dase. Nen\u00e1padn\u011b usnad\u0148uje objevov\u00e1n\u00ed produkt\u016f, ani\u017e by od nakupuj\u00edc\u00edho vy\u017eadoval podrobn\u00e9 vysv\u011btlen\u00ed jeho pot\u0159eb.<\/p>\n<p class=\"wp-block-paragraph\">D\u00edky tomu jsou doporu\u010den\u00ed d\u016fle\u017eit\u00fdm prvn\u00edm krokem na cest\u011b k zav\u00e1d\u011bn\u00ed AI.<\/p>\n<p class=\"wp-block-paragraph\">Kdy\u017e nakupuj\u00edc\u00ed opakovan\u011b dost\u00e1vaj\u00ed u\u017eite\u010dn\u00e9 n\u00e1vrhy, za\u010d\u00ednaj\u00ed syst\u00e9mu d\u016fv\u011b\u0159ovat. Tato d\u016fv\u011bra pak m\u016f\u017ee v\u00e9st k pokro\u010dilej\u0161\u00edm \u010dinnostem:<\/p>\n<ul class=\"wp-block-list\">\n<li>61 % spot\u0159ebitel\u016f se zaj\u00edm\u00e1 o produktov\u00e9 sady a dopl\u0148kov\u00e9 produkty.<\/li>\n<li>Mezi st\u00e1vaj\u00edc\u00edmi u\u017eivateli AI tento pod\u00edl stoup\u00e1 na 88 %.<\/li>\n<li>Z\u00e1jem o to, aby AI vytvo\u0159ila kompletn\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk, stoup\u00e1 ze 48 % mezi v\u0161emi spot\u0159ebiteli na 81 % mezi st\u00e1vaj\u00edc\u00edmi u\u017eivateli AI.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Spot\u0159ebitel\u00e9 jsou ochotn\u011bj\u0161\u00ed sv\u011b\u0159it syst\u00e9mu pln\u011bn\u00ed \u00fakol\u016f, kdy\u017e ji\u017e technologie prok\u00e1\u017ee svou \u00fa\u010dinnost. Jin\u00fdmi slovy, n\u00e1kupn\u00ed ko\u0161\u00edk nen\u00ed v\u00fdchoz\u00edm bodem. T\u00edm je p\u0159esnost doporu\u010den\u00ed.<\/p>\n<h2 class=\"wp-block-heading\">Skute\u010dn\u00fd probl\u00e9m: prodejci nejsou dostate\u010dn\u011b p\u0159ipraveni<\/h2>\n<p class=\"wp-block-paragraph\">Z\u00e1jem spot\u0159ebitel\u016f roste, ale investice prodejc\u016f zaost\u00e1vaj\u00ed. Pouze 36 % prodejc\u016f m\u00e1 vy\u010dlen\u011bn\u00fd rozpo\u010det, p\u0159esto\u017ee o doporu\u010den\u00ed m\u00e1 z\u00e1jem p\u0159ibli\u017en\u011b dv\u011b t\u0159etiny spot\u0159ebitel\u016f.<\/p>\n<p class=\"wp-block-paragraph\">Vznik\u00e1 tak nebezpe\u010dn\u00fd rozpor.<\/p>\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci si st\u00e1le v\u00edce zvykaj\u00ed na personalizovan\u00e9 digit\u00e1ln\u00ed prost\u0159ed\u00ed, zat\u00edmco mnoho prodejc\u016f st\u00e1le pracuje s rozt\u0159\u00ed\u0161t\u011bn\u00fdmi daty, ne\u00fapln\u00fdmi informacemi o produktech a omezenou infrastrukturou personalizace. Spu\u0161t\u011bn\u00ed AI asistenta na takov\u00e9m z\u00e1klad\u011b probl\u00e9m nevy\u0159e\u0161\u00ed. M\u016f\u017ee ho pouze odhalit.<\/p>\n<p class=\"wp-block-paragraph\">Asistent nem\u016f\u017ee doporu\u010dovat to, \u010demu data prodejce nerozum\u011bj\u00ed.<\/p>\n<h2 class=\"wp-block-heading\">Nem\u00e1 smysl honit se za nejpokro\u010dilej\u0161\u00edm vyu\u017eit\u00edm<\/h2>\n<p class=\"wp-block-paragraph\">Prodejci nemus\u00ed za\u010d\u00ednat s pln\u011b automatizovan\u00fdm n\u00e1kupn\u00edm agentem. M\u011bli by za\u010d\u00edt s u\u017eite\u010dn\u00fdmi prost\u0159ed\u00edmi, kter\u00e1 funguj\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Promy\u0161len\u011bj\u0161\u00ed zaveden\u00ed by m\u011blo zahrnovat n\u00e1sleduj\u00edc\u00ed prvky:<\/p>\n<ol class=\"wp-block-list\">\n<li>Zlep\u0161en\u00ed \u00fadaj\u016f o produktech a z\u00e1kazn\u00edc\u00edch.<\/li>\n<li>Zaveden\u00ed personalizovan\u00fdch doporu\u010den\u00ed produkt\u016f.<\/li>\n<li>P\u0159id\u00e1n\u00ed upozorn\u011bn\u00ed na sn\u00ed\u017een\u00ed cen, inspirace na d\u00e1rky a n\u00e1vrh\u016f dopl\u0148kov\u00fdch produkt\u016f.<\/li>\n<li>M\u011b\u0159en\u00ed p\u0159esnosti doporu\u010den\u00ed, zapojen\u00ed, konverz\u00ed a opu\u0161t\u011bn\u00ed n\u00e1kupn\u00edho ko\u0161\u00edku.<\/li>\n<li>Konverza\u010dn\u00ed funkce a automatizovan\u00e9 nakupov\u00e1n\u00ed je vhodn\u00e9 zav\u00e1d\u011bt a\u017e po z\u00edsk\u00e1n\u00ed d\u016fv\u011bry a vytvo\u0159en\u00ed profil\u016f pomoc\u00ed doporu\u010dovac\u00edho syst\u00e9mu.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Takov\u00fd p\u0159\u00edstup mo\u017en\u00e1 nevygeneruje tolik titulk\u016f a konferen\u010dn\u00edch p\u0159edn\u00e1\u0161ek, ale s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed p\u0159inese v\u00fdsledky.<\/p>\n<p class=\"wp-block-paragraph\">Nejzn\u00e1m\u011bj\u0161\u00ed AI model nen\u00ed automaticky nejlep\u0161\u00edm \u0159e\u0161en\u00edm pro e-commerce. Schopnosti maj\u00ed v\u011bt\u0161\u00ed v\u00fdznam ne\u017e zn\u00e1most zna\u010dky. Obchody by m\u011bly technologie vyb\u00edrat podle jejich schopnosti porozum\u011bt z\u00e1m\u011bru, propojit se s \u00fadaji o z\u00e1kazn\u00edc\u00edch a konzistentn\u011b poskytovat p\u0159esn\u00e1 doporu\u010den\u00ed.<\/p>\n<h2 class=\"wp-block-heading\">Nemus\u00edte spou\u0161t\u011bt nejefektn\u011bj\u0161\u00ed AI funkci<\/h2>\n<p class=\"wp-block-paragraph\">Prodejci mohou v\u011bnovat p\u0159\u00edli\u0161 mnoho \u010dasu snaze odpov\u011bd\u011bt na ot\u00e1zku: \u201eJak spustit AI asistenta?&#8220; Lep\u0161\u00ed ot\u00e1zkou k zamy\u0161len\u00ed je: \u201eJak zajistit, aby ka\u017ed\u00e9 doporu\u010den\u00ed produktu bylo u\u017eite\u010dn\u011bj\u0161\u00ed?&#8220;<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/doporuceni-zbozi\/\">Doporu\u010dovac\u00ed syst\u00e9m<\/a>, kter\u00fd konzistentn\u011b zobraz\u00ed spr\u00e1vn\u00e9 produkty, m\u016f\u017ee ji\u017e dnes zajistit lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost. Je zn\u00e1m\u00fd, nevy\u017eaduje velk\u00e9 \u00fasil\u00ed a spot\u0159ebitel\u00e9 ho sn\u00e1ze p\u0159ij\u00edmaj\u00ed. Je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee buduje d\u016fv\u011bru nezbytnou pro AI asistenty nasazovan\u00e9 v obchodech.<\/p>\n<p class=\"wp-block-paragraph\">Zv\u00edt\u011bz\u00ed nikoli zna\u010dky, kter\u00e9 spust\u00ed nejefektn\u011bj\u0161\u00ed AI funkci. Zv\u00edt\u011bz\u00ed ty, kter\u00e9 zajist\u00ed bezprobl\u00e9mov\u00e9 nakupov\u00e1n\u00ed &#8211; d\u00edky jednomu p\u0159esn\u00e9mu doporu\u010den\u00ed za druh\u00fdm.<\/p>\n<p class=\"has-small-font-size wp-block-paragraph\"><sup>*<\/sup>Zdroj v\u00fdzkumu: <a href=\"https:\/\/www.emarketer.com\/content\/ai-retail-interest-high-poor-execution-driving-abandonment\">https:\/\/www.emarketer.com\/content\/ai-retail-interest-high-poor-execution-driving-abandonment<\/a><\/p>\n<p class=\"wp-block-paragraph\">Seznamte se s doporu\u010dovac\u00edm syst\u00e9mem Quarticon. <\/p>\n<p class=\"demo wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/pl\/popros-o-demo\/\">Domluvte si prezentaci<\/a> <\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Nejnov\u011bj\u0161\u00ed v\u00fdzkum ukazuje, \u017ee spot\u0159ebitel\u00e9 ne\u010dekaj\u00ed, a\u017e jim prodejci nab\u00eddnou futuristick\u00e9ho n\u00e1kupn\u00edho robota ani nejefektn\u011bj\u0161\u00ed AI funkci, kter\u00e1 by je bavila.<\/p>\n","protected":false},"author":1,"featured_media":16326,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-16325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-doporuceni-produktu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16325"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16325\/revisions"}],"predecessor-version":[{"id":16330,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16325\/revisions\/16330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16326"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}