{"id":16331,"date":"2026-10-07T10:33:01","date_gmt":"2026-10-07T10:33:01","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16331"},"modified":"2026-10-07T10:33:01","modified_gmt":"2026-10-07T10:33:01","slug":"vyhledavani-na-e-commerce-webu-je-nyni-strategii-retence","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/vyhledavani-na-e-commerce-webu-je-nyni-strategii-retence\/","title":{"rendered":"Vyhled\u00e1v\u00e1n\u00ed na e-commerce webu je nyn\u00ed strategi\u00ed retence"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Obchody nemohou z\u00e1kazn\u00edk\u016fm zabr\u00e1nit v pou\u017e\u00edv\u00e1n\u00ed AI asistent\u016f, soci\u00e1ln\u00edch platforem nebo tr\u017ei\u0161\u0165 k objevov\u00e1n\u00ed produkt\u016f. Mohou v\u0161ak zajistit, aby jejich vlastn\u00ed e-commerce obchody byly natolik rychl\u00e9 a u\u017eite\u010dn\u00e9, \u017ee nakupuj\u00edc\u00ed budou m\u00edt m\u00e9n\u011b d\u016fvod\u016f je opou\u0161t\u011bt.<\/p>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1v\u00e1n\u00ed na webu u\u017e nen\u00ed jen naviga\u010dn\u00ed funkc\u00ed. Je to okam\u017eik, kdy se prohl\u00ed\u017een\u00ed m\u011bn\u00ed v konkr\u00e9tn\u00ed z\u00e1m\u011br. Nakupuj\u00edc\u00ed zad\u00e1, co chce, o\u010dek\u00e1v\u00e1, \u017ee tomu prodejce porozum\u00ed, a \u010dek\u00e1 na zobrazen\u00ed relevantn\u00edch produkt\u016f. Pokud jsou v\u00fdsledky pomal\u00e9, nep\u0159esn\u00e9, ne\u00fapln\u00e9 nebo \u017e\u00e1dn\u00e9, z\u00e1kazn\u00edk to nejen zkus\u00ed znovu. St\u00e1le \u010dast\u011bji web opou\u0161t\u00ed a po\u017e\u00e1d\u00e1 AI asistenta (ale pozor! extern\u00edho a d\u016fv\u011bryhodn\u00e9ho, nap\u0159\u00edklad v Googlu, nikoli na str\u00e1nce obchodu), aby na\u0161el alternativy.<\/p>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1vac\u00ed pole se stalo kl\u00ed\u010dov\u00fdm bodem retence, konverz\u00ed a kontroly konkurence. Je dokonce d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e e-mailov\u00fd seznam (ned\u00e1vno jsme zve\u0159ejnili \u010dl\u00e1nek <a href=\"https:\/\/blog.quarticon.com\/cz\/co-misto-budovani-databaze-jake-jsou-alternativy\/\">Co m\u00edsto budov\u00e1n\u00ed datab\u00e1ze? Jak\u00e9 existuj\u00ed alternativy?<\/a>).<\/p>\n<h2 class=\"wp-block-heading\">Spot\u0159ebitel\u00e9 se vracej\u00ed k AI, kdy\u017e jim vyhled\u00e1v\u00e1n\u00ed u prodejce zp\u016fsobuje pot\u00ed\u017ee<\/h2>\n<p class=\"wp-block-paragraph\">Nejnov\u011bj\u0161\u00ed pr\u016fzkum spole\u010dnosti EMARKETER<sup>*<\/sup> zd\u016fraz\u0148uje rostouc\u00ed souvislost mezi nekvalitn\u00edm vyhled\u00e1v\u00e1n\u00edm v e-commerce a pou\u017e\u00edv\u00e1n\u00edm AI asistent\u016f p\u0159i nakupov\u00e1n\u00ed. Mezi spot\u0159ebiteli z USA a Spojen\u00e9ho kr\u00e1lovstv\u00ed 59 % \u010dasto opou\u0161t\u00ed e-commerce weby kv\u016fli \u0161patn\u00fdm zku\u0161enostem s vyhled\u00e1v\u00e1n\u00edm. \u010cty\u0159icet procent uv\u00e1d\u00ed, \u017ee se po negativn\u00ed zku\u0161enosti na webu pravd\u011bpodobn\u011b znovu obr\u00e1t\u00ed na AI asistenta, jako je ChatGPT nebo Claude, zat\u00edmco 57 % spot\u0159ebitel\u016f ve v\u011bku 25 a\u017e 34 let pova\u017euje n\u00e1stroje AI za u\u017eite\u010dn\u011bj\u0161\u00ed ne\u017e funkce vyhled\u00e1v\u00e1n\u00ed na mnoha e-commerce webech.<\/p>\n<p class=\"wp-block-paragraph\">Motivace je praktick\u00e1, nikoli pouze technologick\u00e1. Nakupuj\u00edc\u00ed cht\u011bj\u00ed, aby jim AI pom\u00e1hala rychleji naj\u00edt produkty, z\u00fa\u017eit v\u00fdb\u011br a interpretovat dotazy, i kdy\u017e nedok\u00e1\u017eou p\u0159esn\u011b popsat, co hledaj\u00ed. 34 % chce, aby AI urychlila objevov\u00e1n\u00ed produkt\u016f, a 30 % o\u010dek\u00e1v\u00e1 pomoc s omezen\u00edm po\u010dtu mo\u017enost\u00ed, kter\u00e9 mus\u00ed zv\u00e1\u017eit.<\/p>\n<p class=\"wp-block-paragraph\">To ukazuje na kl\u00ed\u010dovou zm\u011bnu ve spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed: nakupuj\u00edc\u00ed nemus\u00ed nutn\u011b vyhled\u00e1vat AI jako c\u00edl s\u00e1m o sob\u011b. Hledaj\u00ed rychlej\u0161\u00ed zp\u016fsob, jak se rozhodnout. Kdy\u017e vyhled\u00e1v\u00e1n\u00ed u prodejce takovou rychlost nenab\u00edz\u00ed, nakupuj\u00edc\u00ed sv\u016fj dotaz p\u0159esune jinam.<\/p>\n<h2 class=\"wp-block-heading\">Pr\u00e1zdn\u00e1 str\u00e1nka SERP je v\u00edc ne\u017e jen slep\u00e1 uli\u010dka<\/h2>\n<p class=\"wp-block-paragraph\">Pr\u00e1zdn\u00e1 str\u00e1nka s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed je \u010dasto pova\u017eov\u00e1na za technickou chybu. Ve skute\u010dnosti p\u0159edstavuje p\u0159\u00edmou pob\u00eddku ke zm\u011bn\u011b kan\u00e1lu.<\/p>\n<p class=\"wp-block-paragraph\">Nakupuj\u00edc\u00ed hledaj\u00edc\u00ed \u201e\u010dern\u00e9 nepromokav\u00e9 zimn\u00ed boty&#8220; nemus\u00ed pou\u017e\u00edvat p\u0159esn\u00e9 n\u00e1zvoslov\u00ed produkt\u016f uveden\u00e9 v katalogu prodejce. M\u016f\u017ee hledat \u201etichou my\u010dku do 2 000 K\u010d&#8220;, \u201e\u0161aty na letn\u00ed svatbu&#8220; nebo \u201ekosmetiku pro citlivou ple\u0165&#8220;. Jde o pot\u0159eby, p\u0159\u00edpady pou\u017eit\u00ed a popisy v p\u0159irozen\u00e9m jazyce &#8211; nikoli nutn\u011b o n\u00e1zvy produkt\u016f.<\/p>\n<p class=\"wp-block-paragraph\">Pokud obchod odpov\u00ed zpr\u00e1vou \u201eNebyly nalezeny \u017e\u00e1dn\u00e9 v\u00fdsledky&#8220;, m\u00e1 z\u00e1kazn\u00edk t\u0159i mo\u017enosti:<\/p>\n<ul class=\"wp-block-list\">\n<li>Formulovat dotaz jinak<\/li>\n<li>Ru\u010dn\u011b proch\u00e1zet kategorie a filtry<\/li>\n<li>Opustit web a zeptat se extern\u00edho vyhled\u00e1va\u010de, soci\u00e1ln\u00ed platformy nebo AI asistenta<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina nakupuj\u00edc\u00edch si zvol\u00ed cestu, kter\u00e1 vy\u017eaduje nejm\u00e9n\u011b \u00fasil\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">To je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9, proto\u017ee AI asistenti se st\u00e1vaj\u00ed n\u00e1stroji pro objevov\u00e1n\u00ed produkt\u016f. Konverza\u010dn\u00ed asistent dok\u00e1\u017ee interpretovat z\u00e1m\u011bry nakupuj\u00edc\u00edho, navrhovat alternativy, porovn\u00e1vat produkty a vysv\u011btlovat kompromisy. Dok\u00e1\u017ee zkr\u00e1tit dlouhou cestu proch\u00e1zen\u00ed r\u016fzn\u00fdch str\u00e1nek prodejc\u016f na kr\u00e1tk\u00fd rozhovor.<\/p>\n<p class=\"wp-block-paragraph\">Obchod, kter\u00fd zobraz\u00ed pr\u00e1zdnou str\u00e1nku SERP, ve skute\u010dnosti p\u0159ed\u00e1v\u00e1 z\u00e1kazn\u00edka a potenci\u00e1ln\u011b tak\u00e9 prodej jin\u00e9 platform\u011b.<\/p>\n<h2 class=\"wp-block-heading\">AI zahajuje n\u00e1kupn\u00ed cestu. Vyhled\u00e1v\u00e1n\u00ed na webu ji mus\u00ed dokon\u010dit<\/h2>\n<p class=\"wp-block-paragraph\">AI asistenti se st\u00e1vaj\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm v\u00fdchoz\u00edm bodem pro objevov\u00e1n\u00ed produkt\u016f. Nakupuj\u00edc\u00ed mohou popsat svou pot\u0159ebu p\u0159irozen\u00fdm jazykem, po\u017e\u00e1dat o doporu\u010den\u00ed, porovnat alternativy a vytvo\u0159it kr\u00e1tk\u00fd seznam je\u0161t\u011b p\u0159ed n\u00e1v\u0161t\u011bvou webu prodejce.<\/p>\n<p class=\"wp-block-paragraph\">AI asistenti a vyhled\u00e1v\u00e1n\u00ed na webu odpov\u00eddaj\u00ed r\u016fzn\u00fdm f\u00e1z\u00edm n\u00e1kupn\u00ed cesty:<\/p>\n<ul class=\"wp-block-list\">\n<li>AI asistenti st\u00e1le \u010dast\u011bji podporuj\u00ed ran\u00e9 objevov\u00e1n\u00ed, pr\u016fzkum a porovn\u00e1v\u00e1n\u00ed.<\/li>\n<li>Weby prodejc\u016f by m\u011bly odstra\u0148ovat p\u0159ek\u00e1\u017eky ve f\u00e1zi hodnocen\u00ed, v\u00fdb\u011bru a n\u00e1kupu.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1v\u00e1n\u00ed na webu prodejce by se nem\u011blo st\u00e1vat dal\u0161\u00edm rozhovorem, kter\u00fd jsou u\u017eivatel\u00e9 nuceni v\u00e9st. M\u011blo by jim pomoci okam\u017eit\u011b naj\u00edt relevantn\u00ed produkty. Pr\u00e1v\u011b zde se objevuje z\u00e1m\u011br a prodejce jej mus\u00ed prom\u011bnit v produkt, ko\u0161\u00edk a dokon\u010den\u00fd n\u00e1kup.<\/p>\n<p class=\"wp-block-paragraph\">C\u00edlem nen\u00ed um\u00edstit na web dal\u0161\u00edho chatbota. Jde o to, aby p\u0159echod od objevov\u00e1n\u00ed produktu k n\u00e1kupu byl co nejrychlej\u0161\u00ed a bez p\u0159ek\u00e1\u017eek.<\/p>\n<h2 class=\"wp-block-heading\">Objevov\u00e1n\u00ed pat\u0159\u00ed do d\u0159\u00edv\u011bj\u0161\u00ed f\u00e1ze. Konverze pat\u0159\u00ed webu.<\/h2>\n<p class=\"wp-block-paragraph\">AI asistenti a weby prodejc\u016f by nem\u011bli soupe\u0159it o stejnou roli. AI asistenti pom\u00e1haj\u00ed nakupuj\u00edc\u00edm porozum\u011bt trhu, objevovat mo\u017enosti a vytvo\u0159it kr\u00e1tk\u00fd seznam produkt\u016f. Weby prodejc\u016f mus\u00ed zajistit rychlou a spolehlivou cestu od tohoto kr\u00e1tk\u00e9ho seznamu k n\u00e1kupu.<\/p>\n<p class=\"wp-block-paragraph\">To znamen\u00e1, \u017ee <strong>vyhled\u00e1v\u00e1n\u00ed na webu by nem\u011blo napodobovat<\/strong> zp\u016fsob objevov\u00e1n\u00ed produkt\u016f, kter\u00fd nab\u00edz\u00ed <strong>AI asistent<\/strong>. <strong>M\u011blo by vyu\u017e\u00edvat pr\u00e1ci, kterou asistent ji\u017e odvedl<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Prodejci, kte\u0159\u00ed tomu rozum\u011bj\u00ed, se budou m\u00e9n\u011b soust\u0159edit na p\u0159id\u00e1v\u00e1n\u00ed dal\u0161\u00edch konverza\u010dn\u00edch vrstev a v\u00edce na to, aby jejich st\u00e1vaj\u00edc\u00ed n\u00e1kupn\u00ed prost\u0159ed\u00ed bylo p\u0159esn\u00e9, okam\u017eit\u00e9 a odoln\u00e9 v\u016f\u010di naru\u0161en\u00edm.<\/p>\n<p class=\"wp-block-paragraph\">Proto\u017ee kdy\u017e vyhled\u00e1v\u00e1n\u00ed funguje, nakupuj\u00edc\u00ed pokra\u010duj\u00ed d\u00e1l. Kdy\u017e vyhled\u00e1v\u00e1n\u00ed sel\u017ee, vracej\u00ed se k AI asistentovi a prodejce u\u017e nemus\u00ed dostat dal\u0161\u00ed \u0161anci.<\/p>\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\"><sup>*<\/sup> EMERKETER Nejd\u016fle\u017eit\u011bj\u0161\u00ed funkc\u00ed, kterou nakupuj\u00edc\u00ed od AI vyhled\u00e1v\u00e1n\u00ed o\u010dek\u00e1vaj\u00ed, je rychlej\u0161\u00ed objevov\u00e1n\u00ed produkt\u016f, 18. 9. 2026 <a href=\"https:\/\/www.emarketer.com\/content\/ai-assistants-gain-foothold-retailers-search-tools-fall-short\" target=\"_blank\" rel=\"noopener nofollow\">odkaz<\/a><\/p>\n<p class=\"wp-block-paragraph\">Objevte <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/vyhledavac-ai\/\">AI vyhled\u00e1v\u00e1n\u00ed<\/a> pro e-commerce od spole\u010dnosti Quarticon.<\/p>\n<p class=\"demo wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/pl\/popros-o-demo\/\" target=\"_blank\" rel=\"noopener nofollow\">Sjednat prezentaci<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vyhled\u00e1v\u00e1n\u00ed na webu u\u017e nen\u00ed jen naviga\u010dn\u00ed funkc\u00ed. Vyhled\u00e1v\u00e1n\u00ed na webu je nyn\u00ed tak\u00e9 strategi\u00ed a n\u00e1strojem pro retenci z\u00e1kazn\u00edk\u016f<\/p>\n","protected":false},"author":1,"featured_media":16332,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16331"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16331\/revisions"}],"predecessor-version":[{"id":16336,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16331\/revisions\/16336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16332"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}