{"id":16334,"date":"2026-10-08T10:43:00","date_gmt":"2026-10-08T10:43:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16334"},"modified":"2026-10-08T10:43:00","modified_gmt":"2026-10-08T10:43:00","slug":"paradox-soukromi-co-skutecne-odhaluji-udaje-zakazniku","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/paradox-soukromi-co-skutecne-odhaluji-udaje-zakazniku\/","title":{"rendered":"Paradox soukrom\u00ed. Co skute\u010dn\u011b odhaluj\u00ed \u00fadaje z\u00e1kazn\u00edk\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">V\u011bt\u0161ina nakupuj\u00edc\u00edch tvrd\u00ed, \u017ee ochrana soukrom\u00ed je d\u016fle\u017eit\u00e1. P\u0159esto mnoho lid\u00ed akceptuje sledov\u00e1n\u00ed a shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, pokud d\u00edky t\u011bmto funkc\u00edm nakupuj\u00ed rychleji, levn\u011bji nebo pohodln\u011bji.<\/p>\n<p class=\"wp-block-paragraph\">Pro e-commerce firmy to m\u016f\u017ee vypadat jako rozpor. Z\u00e1kazn\u00edci mohou \u0159\u00edkat, \u017ee nemaj\u00ed r\u00e1di sledov\u00e1n\u00ed, a z\u00e1rove\u0148 akceptovat soubory cookie. Mohou z\u00e1sadn\u011b nesouhlasit se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f, ale vym\u011bnit je za slevu p\u0159i dokon\u010den\u00ed n\u00e1kupu. Mohou cht\u00edt v\u011bt\u0161\u00ed kontrolu nad sv\u00fdmi informacemi, ale vzd\u00e1t se nastaven\u00ed soukrom\u00ed, kdy\u017e jeho konfigurace zp\u016fsobuje komplikace.<\/p>\n<p class=\"wp-block-paragraph\">Nemus\u00ed to znamenat pokrytectv\u00ed. Sp\u00ed\u0161e to odr\u00e1\u017e\u00ed slo\u017eit\u011bj\u0161\u00ed realitu. Z\u00e1kazn\u00edci maj\u00ed r\u016fzn\u00e9 motivace souvisej\u00edc\u00ed se soukrom\u00edm a tyto motivace se mohou m\u011bnit v z\u00e1vislosti na situaci.<\/p>\n<p class=\"wp-block-paragraph\">Pro majitele obchod\u016f a e-commerce mana\u017eery je praktick\u00fd z\u00e1v\u011br jasn\u00fd. Soukrom\u00ed by nem\u011blo b\u00fdt vn\u00edm\u00e1no jako jedin\u00e1 preference z\u00e1kazn\u00edka ani jako za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko v procesu z\u00edsk\u00e1v\u00e1n\u00ed souhlasu. Je t\u0159eba k n\u011bmu p\u0159istupovat jako k v\u00fdzv\u011b souvisej\u00edc\u00ed se segmentac\u00ed, n\u00e1vrhem produktu a budov\u00e1n\u00edm d\u016fv\u011bry.<\/p>\n<h2 class=\"wp-block-heading\">\u010cty\u0159i segmenty z\u00e1kazn\u00edk\u016f stoj\u00edc\u00ed za paradoxem soukrom\u00ed<\/h2>\n<h3 class=\"wp-block-heading\">1. Uv\u011bdomuj\u00ed si v\u00fdznam soukrom\u00ed, ale d\u00e1vaj\u00ed p\u0159ednost pohodl\u00ed<\/h3>\n<p class=\"wp-block-paragraph\">Tato skupina tvrd\u00ed, \u017ee soukrom\u00ed je d\u016fle\u017eit\u00e9, ale jen z\u0159\u00eddka podnik\u00e1 kroky k jeho ochran\u011b. V\u00edce ne\u017e 70 % spot\u0159ebitel\u016f m\u016f\u017ee vyjad\u0159ovat obavy t\u00fdkaj\u00edc\u00ed se soukrom\u00ed, a p\u0159esto mnoho lid\u00ed p\u0159eskakuje z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f, ponech\u00e1v\u00e1 nezm\u011bn\u011bn\u00e9 v\u00fdchoz\u00ed nastaven\u00ed nebo p\u0159ij\u00edm\u00e1 ozn\u00e1men\u00ed t\u00fdkaj\u00edc\u00ed se sledov\u00e1n\u00ed, ani\u017e by si je p\u0159e\u010detli.<\/p>\n<p class=\"wp-block-paragraph\">D\u016fvodem obvykle nen\u00ed nez\u00e1jem. Soukrom\u00ed je abstraktn\u00ed dlouhodob\u00e1 ot\u00e1zka, zat\u00edmco pohodl\u00ed p\u0159in\u00e1\u0161\u00ed okam\u017eit\u00fd u\u017eitek. Kdy\u017e se nakupuj\u00edc\u00ed sna\u017e\u00ed dokon\u010dit n\u00e1kup, porovnat produkty nebo vyu\u017e\u00edt dopravu zdarma, m\u016f\u017ee se i mal\u00e9 dodate\u010dn\u00e9 \u00fasil\u00ed zd\u00e1t zbyte\u010dn\u00e9.<\/p>\n<p class=\"wp-block-paragraph\">U tohoto z\u00e1kazn\u00edka obvykle v\u00edt\u011bz\u00ed ta nejjednodu\u0161\u0161\u00ed cesta.<\/p>\n<h3 class=\"wp-block-heading\">2. Kontext m\u00e1 v\u011bt\u0161\u00ed v\u00fdznam ne\u017e p\u0159esv\u011bd\u010den\u00ed<\/h3>\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci m\u011bn\u00ed sv\u00e9 preference t\u00fdkaj\u00edc\u00ed se soukrom\u00ed v z\u00e1vislosti na \u010dase, pob\u00eddk\u00e1ch a vn\u00edman\u00e9 hodnot\u011b.<\/p>\n<p class=\"wp-block-paragraph\">Nakupuj\u00edc\u00ed m\u016f\u017ee p\u0159i nez\u00e1vazn\u00e9m proch\u00e1zen\u00ed nab\u00eddky odm\u00edtnout marketingov\u00e9 soubory cookie, ale p\u0159ijmout je v\u00fdm\u011bnou za slevu 15 %. \u010clov\u011bk, kter\u00fd nem\u00e1 r\u00e1d zakl\u00e1d\u00e1n\u00ed \u00fa\u010dt\u016f, se m\u016f\u017ee zaregistrovat, aby z\u00edskal dopravu zdarma. Z\u00e1kazn\u00edk opatrn\u00fd p\u0159i sd\u00edlen\u00ed \u00fadaj\u016f m\u016f\u017ee p\u0159ijmout personalizaci, pokud slibuje p\u0159esn\u011bj\u0161\u00ed doporu\u010den\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">V takov\u00fdch situac\u00edch se soukrom\u00ed vym\u011b\u0148uje za okam\u017eit\u00fd u\u017eitek.<\/p>\n<p class=\"wp-block-paragraph\">To vytv\u00e1\u0159\u00ed pro e-commerce firmy p\u0159\u00edle\u017eitosti i rizika. Z\u00e1kazn\u00edci mohou v jednom kontextu dobrovoln\u011b sd\u00edlet v\u00edce \u00fadaj\u016f a v jin\u00e9m se stejn\u00e9 praktice br\u00e1nit. Preference t\u00fdkaj\u00edc\u00ed se soukrom\u00ed nemus\u00ed z\u016fstat stejn\u00e1 po cel\u00e9 z\u00e1kaznick\u00e9 cest\u011b.<\/p>\n<h3 class=\"wp-block-heading\">3. Z\u00e1kazn\u00edci, kte\u0159\u00ed v\u011bdom\u011b vym\u011b\u0148uj\u00ed soukrom\u00ed za hodnotu<\/h3>\n<p class=\"wp-block-paragraph\">Ne ka\u017ed\u00fd z\u00e1kazn\u00edk, kter\u00fd sd\u00edl\u00ed \u00fadaje, je zmaten\u00fd nebo neopatrn\u00fd. Mnoho lid\u00ed tomuto kompromisu rozum\u00ed a domn\u00edv\u00e1 se, \u017ee v\u00fdhody za to stoj\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Mohou cht\u00edt: p\u0159esn\u011bj\u0161\u00ed doporu\u010den\u00ed produkt\u016f, personalizovan\u00e9 akce, rychlej\u0161\u00ed opakovan\u00e9 dokon\u010den\u00ed n\u00e1kupu, aktualizace objedn\u00e1vek nap\u0159\u00ed\u010d kan\u00e1ly, ulo\u017een\u00e9 preference a velikosti, v\u011brnostn\u00ed odm\u011bny nebo pohodln\u011bj\u0161\u00ed nakupov\u00e1n\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">U t\u011bchto z\u00e1kazn\u00edk\u016f m\u016f\u017ee nekompromisn\u00ed omezen\u00ed vyu\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f zhor\u0161it jejich zku\u0161enost. Mohou zaznamenat m\u00e9n\u011b p\u0159esn\u00e1 doporu\u010den\u00ed, m\u00e9n\u011b u\u017eite\u010dn\u00e9 nab\u00eddky nebo pomalej\u0161\u00ed fungov\u00e1n\u00ed.<\/p>\n<h3 class=\"wp-block-heading\">4. Z\u00e1kazn\u00edci, kte\u0159\u00ed cht\u011bj\u00ed soukrom\u00ed, ale nemaj\u00ed skute\u010dn\u00e9 alternativy<\/h3>\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci jsou siln\u011b motivov\u00e1ni k ochran\u011b sv\u00fdch informac\u00ed, ale nemohou toho snadno dos\u00e1hnout. Platforma m\u016f\u017ee vy\u017eadovat zalo\u017een\u00ed \u00fa\u010dtu, poskytnut\u00ed mnoha osobn\u00edch \u00fadaj\u016f, nep\u0159etr\u017eit\u00e9 sledov\u00e1n\u00ed nebo ud\u011blen\u00ed \u0161irok\u00fdch marketingov\u00fdch souhlas\u016f.<\/p>\n<p class=\"wp-block-paragraph\">I kdy\u017e jsou nastaven\u00ed soukrom\u00ed k dispozici, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 je naj\u00edt nebo jejich pou\u017eit\u00ed m\u016f\u017ee v\u00fdrazn\u011b zhor\u0161it pohodl\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby. Z\u00e1kazn\u00edci mohou m\u00edt form\u00e1ln\u00ed mo\u017enost volby, ale varianta \u0161etrn\u00e1 k soukrom\u00ed je pomalej\u0161\u00ed, dra\u017e\u0161\u00ed nebo postr\u00e1d\u00e1 d\u016fle\u017eit\u00e9 funkce.<\/p>\n<p class=\"wp-block-paragraph\">Jde o struktur\u00e1ln\u00ed probl\u00e9m, nikoli o probl\u00e9m komunikace. Lep\u0161\u00ed informace o soukrom\u00ed nevy\u0159e\u0161\u00ed probl\u00e9m syst\u00e9mu, kter\u00fd nenab\u00edz\u00ed praktickou alternativu.<\/p>\n<h2 class=\"wp-block-heading\">Jedna strategie ochrany soukrom\u00ed nevyhovuje ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi<\/h2>\n<p class=\"wp-block-paragraph\">\u010cty\u0159i segmenty reaguj\u00ed na jednotliv\u00e9 prvky nab\u00eddky firmy odli\u0161n\u011b:<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Segment z\u00e1kazn\u00edk\u016f<\/th>\n<th>Hlavn\u00ed faktor<\/th>\n<th>\u00da\u010dinn\u00e1 reakce firmy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Uv\u011bdomuj\u00ed si v\u00fdznam soukrom\u00ed, ale jsou rozpt\u00fdlen\u00ed<\/td>\n<td>Pohodl\u00ed a mal\u00e9 \u00fasil\u00ed<\/td>\n<td>Usnad\u0148ov\u00e1n\u00ed rozhodnut\u00ed, kter\u00e1 chr\u00e1n\u00ed soukrom\u00ed, a jejich dodr\u017eov\u00e1n\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Nakupuj\u00edc\u00ed citliv\u00ed na kontext<\/td>\n<td>\u010cas, pob\u00eddky a nal\u00e9havost<\/td>\n<td>Vysv\u011btlov\u00e1n\u00ed zp\u016fsobu vyu\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f v okam\u017eiku rozhodov\u00e1n\u00ed a umo\u017en\u011bn\u00ed zm\u011bny preferenc\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Z\u00e1kazn\u00edci, kte\u0159\u00ed v\u011bdom\u011b vym\u011b\u0148uj\u00ed \u00fadaje za hodnotu<\/td>\n<td>Personalizace a pohodl\u00ed<\/td>\n<td>Jasn\u00e9 a voliteln\u00e9 p\u0159edstaven\u00ed v\u00fdm\u011bny \u00fadaj\u016f za v\u00fdhody<\/td>\n<\/tr>\n<tr>\n<td>Nakupuj\u00edc\u00ed omezen\u00ed hledisky soukrom\u00ed<\/td>\n<td>Dostupnost skute\u010dn\u00fdch alternativ<\/td>\n<td>Nab\u00eddka srovnateln\u00e9ho prost\u0159ed\u00ed p\u0159i men\u0161\u00edm rozsahu shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">Tento p\u0159\u00edstup m\u016f\u017ee firm\u00e1m pomoci odpov\u011bd\u011bt na ot\u00e1zku: \u201eCo zp\u016fsobuje, \u017ee r\u016fzn\u00ed z\u00e1kazn\u00edci sv\u00e9 \u00fadaje sd\u00edlej\u00ed, skr\u00fdvaj\u00ed nebo znovu zva\u017euj\u00ed jejich sd\u00edlen\u00ed?&#8220;<\/p>\n<h2 class=\"wp-block-heading\">Minimalizace \u00fadaj\u016f<\/h2>\n<p class=\"wp-block-paragraph\">Shroma\u017e\u010fov\u00e1n\u00ed men\u0161\u00edho mno\u017estv\u00ed \u00fadaj\u016f nen\u00ed automaticky lep\u0161\u00ed pro ka\u017ed\u00e9 obchodn\u00ed rozhodnut\u00ed, ale zbyte\u010dn\u00e9 \u00fadaje vytv\u00e1\u0159ej\u00ed n\u00e1klady a rizika.<\/p>\n<p class=\"wp-block-paragraph\">Omezen\u00ed shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f m\u016f\u017ee pomoci sn\u00ed\u017eit n\u00e1klady na ukl\u00e1d\u00e1n\u00ed a zpracov\u00e1n\u00ed, povinnosti souvisej\u00edc\u00ed s dodr\u017eov\u00e1n\u00edm p\u0159edpis\u016f, bezpe\u010dnostn\u00ed rizika i dopady p\u0159\u00edpadn\u00fdch naru\u0161en\u00ed bezpe\u010dnosti. Minimalizace \u00fadaj\u016f m\u016f\u017ee tak\u00e9 zlep\u0161it provozn\u00ed discipl\u00ednu. Kdy\u017e je t\u0159eba od\u016fvodnit pot\u0159ebu shroma\u017e\u010fov\u00e1n\u00ed ka\u017ed\u00e9ho datov\u00e9ho pole, firmy se \u010dast\u011bji zam\u011b\u0159uj\u00ed na informace, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed zjevn\u00e9 v\u00fdhody z\u00e1kazn\u00edk\u016fm nebo firm\u011b.<\/p>\n<p class=\"wp-block-paragraph\">C\u00edlem nen\u00ed odstranit u\u017eite\u010dnou personalizaci. Jde o rozli\u0161en\u00ed hodnotn\u00e9ho vyu\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f od jejich navykl\u00e9ho nebo nadm\u011brn\u00e9ho shroma\u017e\u010fov\u00e1n\u00ed.<\/p>\n<h2 class=\"wp-block-heading\">Lep\u0161\u00ed strategie ochrany soukrom\u00ed za\u010d\u00edn\u00e1 mo\u017enost\u00ed volby<\/h2>\n<p class=\"wp-block-paragraph\">Paradox soukrom\u00ed nen\u00ed jedin\u00fdm probl\u00e9mem. Jde o kombinaci \u010dty\u0159 r\u016fzn\u00fdch situac\u00ed, ve kter\u00fdch se z\u00e1kazn\u00edci nach\u00e1zej\u00ed:<\/p>\n<ul class=\"wp-block-list\">\n<li>N\u011bkter\u00fdm z\u00e1kazn\u00edk\u016fm na soukrom\u00ed z\u00e1le\u017e\u00ed, ale d\u00e1vaj\u00ed p\u0159ednost pohodl\u00ed.<\/li>\n<li>N\u011bkte\u0159\u00ed m\u011bn\u00ed sv\u00e9 preference, kdy\u017e se zm\u011bn\u00ed kontext.<\/li>\n<li>N\u011bkte\u0159\u00ed v\u011bdom\u011b vym\u011b\u0148uj\u00ed \u00fadaje za lep\u0161\u00ed slu\u017eby.<\/li>\n<li>N\u011bkte\u0159\u00ed cht\u011bj\u00ed soukrom\u00ed, ale nemaj\u00ed re\u00e1ln\u00fd zp\u016fsob, jak ho z\u00edskat.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 skupina vy\u017eaduje jinou reakci.<\/p>\n<p class=\"wp-block-paragraph\">Pro e-commerce mana\u017eery a majitele obchod\u016f nen\u00ed nej\u00fa\u010dinn\u011bj\u0161\u00ed strategi\u00ed skl\u00e1dat jeden univerz\u00e1ln\u00ed slib t\u00fdkaj\u00edc\u00ed se soukrom\u00ed. Spo\u010d\u00edv\u00e1 ve vytvo\u0159en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, v n\u00ed\u017e je shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f srozumiteln\u00e9, pokud mo\u017eno voliteln\u00e9 a spojen\u00e9 s jasnou v\u00fdhodou.<\/p>\n<h2 class=\"wp-block-heading\">V\u00fdhoda architektury Quarticon<\/h2>\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina e-commerce platforem p\u0159edpokl\u00e1d\u00e1, \u017ee personalizace <em>vy\u017eaduje<\/em> dohled &#8211; postupn\u00e9 vytv\u00e1\u0159en\u00ed podrobn\u00fdch individu\u00e1ln\u00edch u\u017eivatelsk\u00fdch profil\u016f. To v\u0161ak plat\u00ed pouze tehdy, pokud lze vyu\u017e\u00edvat v\u00fdhradn\u011b:<\/p>\n<ul class=\"wp-block-list\">\n<li>Individu\u00e1ln\u00ed historii (\u201etento produkt jste si ji\u017e d\u0159\u00edve prohl\u00ed\u017eeli&#8220;)<\/li>\n<li>Prediktivn\u00ed profilov\u00e1n\u00ed (\u201edomn\u00edv\u00e1me se, \u017ee chcete Y na z\u00e1klad\u011b sv\u00e9ho vzorce chov\u00e1n\u00ed&#8220;)<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u011b navr\u017een\u00fd syst\u00e9m m\u016f\u017ee poskytovat pokro\u010dilou personalizaci d\u00edky:<\/p>\n<ul class=\"wp-block-list\">\n<li>Neidentifikovan\u00e9 kolaborativn\u00ed filtraci: princip \u201elid\u00e9, kte\u0159\u00ed koupili A, koupili tak\u00e9 B&#8220; funguje bez znalosti toho, <em>kdo<\/em> tito lid\u00e9 jsou, a bez ukl\u00e1d\u00e1n\u00ed individu\u00e1ln\u00ed historie<\/li>\n<li>Re\u00e1ln\u00fdm doporu\u010den\u00edm zalo\u017een\u00fdm na relaci: relevantn\u00edm doporu\u010den\u00edm vych\u00e1zej\u00edc\u00edm z voleb proveden\u00fdch b\u011bhem <em>t\u00e9to relace<\/em>, nikoli z ulo\u017een\u00e9 historie<\/li>\n<li>P\u0159izp\u016fsoben\u00ed na z\u00e1klad\u011b obsahu: atributech produkt\u016f a agregovan\u00fdch vzorc\u00edch popularity, nikoli sledov\u00e1n\u00ed chov\u00e1n\u00ed<\/li>\n<li>Post\u0159eh\u016fm na \u00farovni cel\u00e9 skupiny: \u201eTento produkt z\u00edsk\u00e1v\u00e1 na popularit\u011b mezi z\u00e1kazn\u00edky ve va\u0161em regionu nebo kategorii&#8220; bez sledov\u00e1n\u00ed <em>v\u00e1s<\/em><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">U Quarticonu se kl\u00ed\u010dov\u00fd rozd\u00edl t\u00fdk\u00e1 segmentu 4: z\u00e1kazn\u00edci nedost\u00e1vaj\u00ed hor\u0161\u00ed slu\u017eby, dost\u00e1vaj\u00ed jin\u00e9 slu\u017eby. Stejn\u00fd doporu\u010dovac\u00ed n\u00e1stroj, jin\u00e9 vstupn\u00ed \u00fadaje.<\/p>\n<p class=\"wp-block-paragraph\">Relevance je t\u00e9m\u011b\u0159 stejn\u011b vysok\u00e1, n\u00e1klady z hlediska soukrom\u00ed jsou nulov\u00e9 a zaji\u0161t\u011bn\u00ed souladu s p\u0159edpisy je jednodu\u0161\u0161\u00ed. Na\u0161e slu\u017eby v\u010detn\u011b AI vyhled\u00e1va\u010de pro e-commerce a doporu\u010dovac\u00edho n\u00e1stroje se mohou p\u0159izp\u016fsobovat volb\u00e1m spot\u0159ebitel\u016f t\u00fdkaj\u00edc\u00edm se soukrom\u00ed a poskytovat kvalitn\u00ed personalizaci bez sledov\u00e1n\u00ed u\u017eivatel\u016f a bez soubor\u016f cookie.<\/p>\n<p class=\"wp-block-paragraph\">AI vyhled\u00e1v\u00e1n\u00ed tr\u00e9novan\u00e9 na agregovan\u00fdch u\u017eivatelsk\u00fdch dotazech a metadatech produkt\u016f, nikoli na individu\u00e1ln\u00ed historii vyhled\u00e1v\u00e1n\u00ed. Doporu\u010den\u00ed zalo\u017een\u00e1 na principu \u201elid\u00e9 podobn\u00ed v\u00e1m (na z\u00e1klad\u011b t\u00e9to transakce) koupili tak\u00e9&#8220;, nikoli \u201ekoupili jste X, tak\u017ee na z\u00e1klad\u011b va\u0161eho vzorce chov\u00e1n\u00ed za cel\u00e9 obdob\u00ed p\u0159edpokl\u00e1d\u00e1me Z&#8220;. V tom spo\u010d\u00edv\u00e1 rozd\u00edl.<\/p>\n<p class=\"wp-block-paragraph\">Zjist\u011bte v\u00edce o na\u0161em <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/doporuceni-zbozi\/\">doporu\u010dovac\u00edm n\u00e1stroji cookieless<\/a> a <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/vyhledavac-ai\/\">AI vyhled\u00e1va\u010di cookieless<\/a>.<\/p>\n<p class=\"demo wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/pl\/popros-o-demo\/\" target=\"_blank\" rel=\"noopener nofollow\">Po\u017e\u00e1dat o prezentaci<\/a><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina nakupuj\u00edc\u00edch tvrd\u00ed, \u017ee na soukrom\u00ed z\u00e1le\u017e\u00ed. Mnoz\u00ed akceptuj\u00ed sledov\u00e1n\u00ed a shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f. Je to v\u0161ak pouze jedna ze \u010dty\u0159 skupin spot\u0159ebitel\u016f<\/p>\n","protected":false},"author":1,"featured_media":16335,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16334"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16334\/revisions"}],"predecessor-version":[{"id":16341,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16334\/revisions\/16341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16335"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}