{"id":16344,"date":"2026-10-13T10:22:00","date_gmt":"2026-10-13T10:22:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/cz\/?p=16344"},"modified":"2026-10-13T10:22:00","modified_gmt":"2026-10-13T10:22:00","slug":"proc-vice-investovat-do-vyhledavani-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/proc-vice-investovat-do-vyhledavani-v-e-commerce\/","title":{"rendered":"Pro\u010d v\u00edce investovat do vyhled\u00e1v\u00e1n\u00ed v e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Maloobchodn\u00edci v\u011bnuj\u00ed velkou pozornost banner\u016fm na domovsk\u00e9 str\u00e1nce, sez\u00f3nn\u00edm kampan\u00edm, vybran\u00fdm kolekc\u00edm a promo dla\u017edic\u00edm. Tyto prvky jsou d\u016fle\u017eit\u00e9, ale p\u0159edstavuj\u00ed jen \u010d\u00e1st n\u00e1kupn\u00ed cesty. Pro mnoho z\u00e1kazn\u00edk\u016f je skute\u010dn\u00fdm v\u00fdchoz\u00edm bodem vyhled\u00e1vac\u00ed pole v obchod\u011b.<\/p>\n<p class=\"wp-block-paragraph\">Pr\u016fzkum, kter\u00fd v dubnu 2026 provedla spole\u010dnost Profitero mezi 1 000 spot\u0159ebiteli reprezentativn\u00edmi pro celou populaci Spojen\u00fdch st\u00e1t\u016f, uk\u00e1zal, \u017ee 34 % z nich pou\u017e\u00edv\u00e1 vyhled\u00e1v\u00e1n\u00ed jako hlavn\u00ed zp\u016fsob, jak se orientovat na webov\u00fdch str\u00e1nk\u00e1ch maloobchodn\u00edk\u016f. <\/p>\n<p class=\"wp-block-paragraph\">Akce a v\u00fdhodn\u00e9 nab\u00eddky se um\u00edstily na druh\u00e9m m\u00edst\u011b &#8212; uvedlo je 23 % respondent\u016f. <\/p>\n<p class=\"wp-block-paragraph\">Pro maloobchodn\u00edky je z\u00e1v\u011br jasn\u00fd: vyhled\u00e1v\u00e1n\u00ed v obchod\u011b by m\u011blo zauj\u00edmat \u00fast\u0159edn\u00ed m\u00edsto ve strategii digit\u00e1ln\u00edho merchandisingu.<\/p>\n<h2 class=\"wp-block-heading\">Vyhled\u00e1v\u00e1n\u00ed odpov\u00edd\u00e1 pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f s konkr\u00e9tn\u00edm z\u00e1m\u011brem<\/h2>\n<p class=\"wp-block-paragraph\">Prohl\u00ed\u017een\u00ed domovsk\u00e9 str\u00e1nky m\u016f\u017ee inspirovat z\u00e1kazn\u00edky, kte\u0159\u00ed st\u00e1le p\u0159em\u00fd\u0161lej\u00ed, co cht\u011bj\u00ed. Vyhled\u00e1v\u00e1n\u00ed uspokojuje jinou pot\u0159ebu: pom\u00e1h\u00e1 lidem, kte\u0159\u00ed u\u017e maj\u00ed na mysli konkr\u00e9tn\u00ed produkt, zna\u010dku, kategorii nebo po\u017eadavek.<\/p>\n<p class=\"wp-block-paragraph\">Dotaz jako \u201ed\u00e1msk\u00e9 b\u011b\u017eeck\u00e9 boty&#8220;, \u201ebezdr\u00e1tov\u00e1 sluch\u00e1tka do u\u0161\u00ed&#8220; nebo \u201ebio kojeneck\u00e9 ml\u00e9ko&#8220; maloobchodn\u00edkovi p\u0159\u00edmo ukazuje, co z\u00e1kazn\u00edk hled\u00e1. Pokud jsou v\u00fdsledky relevantn\u00ed a lze je snadno z\u00fa\u017eit, vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee z\u00e1kazn\u00edkovi pomoci rychle p\u0159ej\u00edt od z\u00e1m\u011bru k zva\u017eov\u00e1n\u00ed n\u00e1kupu a p\u0159ibl\u00ed\u017eit ho k transakci.<\/p>\n<p class=\"wp-block-paragraph\">Dotazy mohou tak\u00e9 odhalit cenn\u00e9 informace o pot\u0159eb\u00e1ch z\u00e1kazn\u00edk\u016f, nap\u0159\u00edklad jejich obl\u00edben\u00e9 zna\u010dky, citlivost na cenu, po\u017eadovan\u00e9 vlastnosti produkt\u016f, sez\u00f3nn\u00ed pot\u0159eby a slovn\u00ed z\u00e1sobu, kterou pou\u017e\u00edvaj\u00ed. Vyhled\u00e1v\u00e1n\u00ed bez v\u00fdsledk\u016f m\u016f\u017ee poukazovat na mezery v sortimentu, obsahu katalogu nebo ve zp\u016fsobu, jak\u00fdm vyhled\u00e1va\u010d rozum\u00ed dotaz\u016fm.<\/p>\n<h2 class=\"wp-block-heading\">Z\u00e1kladn\u00ed automatick\u00e9 dopl\u0148ov\u00e1n\u00ed nespl\u0148uje o\u010dek\u00e1v\u00e1n\u00ed<\/h2>\n<p class=\"wp-block-paragraph\">Tyto investice jsou obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 pro e-commerce obchody, kter\u00e9 pou\u017e\u00edvaj\u00ed z\u00e1kladn\u00ed vyhled\u00e1vac\u00ed n\u00e1stroje integrovan\u00e9 do sv\u00fdch platforem a nab\u00edzej\u00ed jen omezen\u00e9 n\u00e1vrhy p\u0159i automatick\u00e9m dopl\u0148ov\u00e1n\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Jednoduch\u00e9 nebo \u201emessy&#8220; okno s n\u00e1vrhy (tzv. autocomplete window) m\u016f\u017ee p\u016fsobit, jako by nesouviselo s nakupov\u00e1n\u00edm, a n\u00e1vrhy, kter\u00e9 nezohled\u0148uj\u00ed p\u0159eklepy, synonyma a r\u016fzn\u00e9 v\u00fdrazy pro produkt, mohou z\u00e1kazn\u00edky zav\u00e9st do slep\u00e9 uli\u010dky.<\/p>\n<p class=\"wp-block-paragraph\">Pokro\u010dilej\u0161\u00ed <a href=\"https:\/\/quarticon.com\/cs\/nase-produkty\/vyhledavac-ai\/\" target=\"_blank\" rel=\"noopener\">AI vyhled\u00e1va\u010d pro e-commerce<\/a> m\u016f\u017ee nab\u00eddnout p\u0159ehledn\u011bj\u0161\u00ed a u\u017eite\u010dn\u011bj\u0161\u00ed automatick\u00e9 dopl\u0148ov\u00e1n\u00ed a pomoci z\u00e1kazn\u00edk\u016fm rozpoznat relevantn\u00ed produkty, kategorie a zna\u010dky u\u017e p\u0159i zad\u00e1v\u00e1n\u00ed dotazu, i kdy\u017e p\u0159esn\u011b neodpov\u00edd\u00e1 n\u00e1zv\u016fm v katalogu.<\/p>\n<h2 class=\"wp-block-heading\">Akce ve vyhled\u00e1v\u00e1n\u00ed<\/h2>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1v\u00e1n\u00ed a akce nemus\u00ed soupe\u0159it o pozornost. Mohou se vz\u00e1jemn\u011b dopl\u0148ovat.<\/p>\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk hledaj\u00edc\u00ed \u201ek\u00e1vovary&#8220; m\u016f\u017ee sp\u00ed\u0161e nakoupit, pokud ve v\u00fdsledc\u00edch snadno najde zlevn\u011bn\u00e9 produkty, kup\u00f3ny nebo ceny pro \u010dleny v\u011brnostn\u00edho programu. Maloobchodn\u00edci mohou nab\u00eddky propojit s t\u00edm, co z\u00e1kazn\u00edk u\u017e hled\u00e1, pomoc\u00ed ozna\u010den\u00ed slev, filtr\u016f akc\u00ed, \u0159azen\u00ed podle nab\u00eddek nebo modul\u016f se souvisej\u00edc\u00edmi v\u00fdhodn\u00fdmi nab\u00eddkami.<\/p>\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00e1 je relevance. Akce by m\u011bly podporovat z\u00e1m\u011br z\u00e1kazn\u00edka, nikoli odv\u00e1d\u011bt jeho pozornost.<\/p>\n<h2 class=\"wp-block-heading\">Vyv\u00e1\u017een\u00e9 investice do domovsk\u00e9 str\u00e1nky<\/h2>\n<p class=\"wp-block-paragraph\">Domovsk\u00e1 str\u00e1nka st\u00e1le hraje d\u016fle\u017eitou roli p\u0159i p\u0159edstavov\u00e1n\u00ed kampan\u00ed, prezentaci nov\u00fdch produkt\u016f a vyb\u00edzen\u00ed nerozhodnut\u00fdch z\u00e1kazn\u00edk\u016f k prohl\u00ed\u017een\u00ed nab\u00eddky. Jej\u00ed viditelnost by v\u0161ak nem\u011bla automaticky znamenat, \u017ee jde o nejd\u016fle\u017eit\u011bj\u0161\u00ed oblast investic.<\/p>\n<p class=\"wp-block-paragraph\">Pokud se z\u00e1kazn\u00edci p\u0159i pohybu po webu spol\u00e9haj\u00ed na vyhled\u00e1v\u00e1n\u00ed, m\u011bli by mu maloobchodn\u00edci v\u011bnovat stejnou pozornost p\u0159i pl\u00e1nov\u00e1n\u00ed, optimalizaci, testov\u00e1n\u00ed i m\u011b\u0159en\u00ed. <\/p>\n<p class=\"wp-block-paragraph\">Odpov\u011b\u010f s v\u00fdsledkem pro produkt, kter\u00fd nen\u00ed skladem, z\u00e1kazn\u00edky frustruje. Stejn\u011b tak m\u016f\u017ee d\u016fv\u011bru podkop\u00e1vat \u0159azen\u00ed, kter\u00e9 up\u0159ednost\u0148uje obchodn\u00ed c\u00edle p\u0159ed relevanc\u00ed. Efektivn\u00ed vyhled\u00e1v\u00e1n\u00ed vyva\u017euje z\u00e1m\u011bry z\u00e1kazn\u00edk\u016f s praktick\u00fdmi sign\u00e1ly, jako jsou dostupnost, cena, hodnocen\u00ed a akce.<\/p>\n<h2 class=\"wp-block-heading\">Vyhled\u00e1v\u00e1n\u00ed na webu jako kan\u00e1l r\u016fstu<\/h2>\n<p class=\"wp-block-paragraph\">Vyhled\u00e1v\u00e1n\u00ed je v\u00edc ne\u017e jen naviga\u010dn\u00ed funkce. Je to kontaktn\u00ed bod, ve kter\u00e9m maj\u00ed z\u00e1kazn\u00edci siln\u00fd n\u00e1kupn\u00ed z\u00e1m\u011br, a tak\u00e9 zdroj poznatk\u016f o tom, co hledaj\u00ed. Obchody, kter\u00e9 usnad\u0148uj\u00ed hled\u00e1n\u00ed vhodn\u00fdch produkt\u016f a nab\u00eddek, mohou zjednodu\u0161it cestu k n\u00e1kupu a z\u00e1rove\u0148 l\u00e9pe porozum\u011bt popt\u00e1vce, kter\u00e1 u\u017e na jejich webu existuje.<\/p>\n<p class=\"wp-block-paragraph\">Merchandising na domovsk\u00e9 str\u00e1nce m\u00e1 i nad\u00e1le sv\u00e9 d\u016fle\u017eit\u00e9 m\u00edsto. V\u00fdsledky pr\u016fzkumu spole\u010dnosti Profitero v\u0161ak p\u0159ipom\u00ednaj\u00ed, \u017ee se vyplat\u00ed investovat v souladu se skute\u010dn\u00fdmi n\u00e1kupn\u00edmi zvyklostmi z\u00e1kazn\u00edk\u016f. Pokud v\u00edce ne\u017e jeden ze t\u0159\u00ed z\u00e1kazn\u00edk\u016f pou\u017e\u00edv\u00e1 vyhled\u00e1v\u00e1n\u00ed jako hlavn\u00ed zp\u016fsob, jak se orientovat na webu, m\u011blo by b\u00fdt kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed n\u00e1kupn\u00edho z\u00e1\u017eitku v e-commerce, nikoli n\u011b\u010d\u00edm, \u010demu se v\u011bnuje jen okrajov\u00e1 pozornost.<\/p>\n<p class=\"wp-block-paragraph\">Poznejte n\u00e1\u0161 AI vyhled\u00e1va\u010d Smart Search ur\u010den\u00fd pro e-commerce.<\/p>\n<p class=\"demo wp-block-paragraph\"><a href=\"https:\/\/quarticon.com\/pl\/popros-o-demo\/\" target=\"_blank\" rel=\"noopener nofollow\">Po\u017e\u00e1dejte o uk\u00e1zku<\/a><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Maloobchodn\u00edci v\u011bnuj\u00ed p\u0159\u00edli\u0161 mnoho pozornosti prvk\u016fm na domovsk\u00e9 str\u00e1nce. Pro mnoho z\u00e1kazn\u00edk\u016f je skute\u010dn\u00fdm v\u00fdchoz\u00edm bodem vyhled\u00e1vac\u00ed pole v obchod\u011b.<\/p>\n","protected":false},"author":1,"featured_media":16345,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15],"class_list":["post-16344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ai-vyhledavac"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=16344"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16344\/revisions"}],"predecessor-version":[{"id":16347,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/16344\/revisions\/16347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16345"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=16344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=16344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=16344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}