{"id":3899,"date":"2019-01-08T16:19:06","date_gmt":"2019-01-08T15:19:06","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/dlaczego-warto-mierzyc-roas\/"},"modified":"2019-01-08T16:19:06","modified_gmt":"2019-01-08T15:19:06","slug":"roas-proc-se-tento-kpi-vyplati-merit","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/roas-proc-se-tento-kpi-vyplati-merit\/","title":{"rendered":"ROAS \u2013 pro\u010d se tento KPI vyplat\u00ed m\u011b\u0159it?"},"content":{"rendered":"
Investujete do reklamy? V\u00edte, kter\u00e1 se opravdu vyplat\u00ed? Pokud jste dosud rentabilitu reklam p\u0159\u00edli\u0161 ne\u0159e\u0161ili, ur\u010dit\u011b se vyplat\u00ed to zm\u011bnit a zohlednit ukazatel ROAS.<\/h5>\n

Co je to ROAS?<\/h4>\n

N\u00e1vratnost v\u00fddaj\u016f na reklamu neboli ROAS (ang. Return on Ad Spend<\/em>)<\/strong>, je term\u00edn, kter\u00fd se v\u00a0reklamn\u00edm sv\u011bt\u011b pou\u017e\u00edv\u00e1 pro vyhodnocen\u00ed zisk\u016f generovan\u00fdch d\u00edky reklamn\u00edm kampan\u00edm. Stru\u010dn\u011b \u0159e\u010deno, pomoc\u00ed ROAS lze vypo\u010d\u00edtat n\u00e1vratnost n\u00e1klad\u016f na reklamu.<\/p>\n

Jak vypo\u010d\u00edtat ROAS?<\/h4>\n
[latex display=“true“] ROAS = \\dfrac{p\u0159\u00edjem\\: z\\: reklamn\u00ed\\: kampan\u011b\\:}{n\u00e1klady\\: na \\: reklamn\u00ed\\: kampan\u011b\\:} [\/latex]<\/div>\n

Pokud jste nap\u0159\u00edklad utratili 1 000 CZK za reklamu, d\u00edky n\u00ed\u017e jste prodali zbo\u017e\u00ed za celkem 10\u00a0000 CZK, bude se ROAS rovnat 10.<\/p>\n

Co tento v\u00fdsledek znamen\u00e1? Dan\u00e1 reklama vygenerovala desetin\u00e1sobek n\u00e1klad\u016f na kampa\u0148.<\/p>\n

Tento vzorec m\u016f\u017eete vyu\u017e\u00edt k v\u00fdpo\u010dtu n\u00e1vratnosti v\u00fddaj\u016f za reklamu v\u00a0dan\u00e9m kan\u00e1le, konkr\u00e9tn\u00ed kampa\u0148, skupinu reklam nebo dokonce pro jednotliv\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/p>\n

Podrobnost anal\u00fdzy ve skute\u010dnosti z\u00e1vis\u00ed na \u00fa\u010delu kampan\u011b. Ukazatel ovliv\u0148uj\u00ed i celkov\u00e9 v\u00fddaje firmy, v\u010detn\u011b opera\u010dn\u00edch, v\u00fd\u0161e mar\u017ee a celkov\u00e9 kondice Va\u0161eho e-commerce.<\/p>\n

Pro\u010d se vyplat\u00ed m\u011b\u0159it ROAS?<\/h4>\n

Tento ukazatel poskytuje velmi cenn\u00e1 data v\u00a0ka\u017ed\u00e9 f\u00e1zi rozvoje firmy. Lep\u0161\u00ed pochopen\u00ed n\u00e1vratnosti n\u00e1klad\u016f na reklamu umo\u017en\u00ed:<\/p>\n

    \n
  • l\u00e9pe sestavit rozpo\u010det do budoucna,<\/li>\n
  • efektivn\u011bji vyu\u017e\u00edt reklamn\u00ed rozpo\u010det,<\/li>\n
  • p\u0159ipravit mnohem \u00fa\u010dinn\u011bj\u0161\u00ed propagaci, d\u00edky n\u00ed\u017e dos\u00e1hnete po\u017eadovan\u00fdch reakc\u00ed z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161\u00edte pov\u011bdom\u00ed o firm\u011b na\u00a0internetu.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    \u010c\u00edm je ve skute\u010dnosti ROAS a pro\u010d je tak d\u016fle\u017eit\u00e9 uv\u011bdomit si jeho p\u0159\u00ednos v ka\u017ed\u00e9 f\u00e1zi rozvoje firmy?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3899"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}