{"id":3901,"date":"2019-01-08T15:50:58","date_gmt":"2019-01-08T14:50:58","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/ocr-w-e-commerce\/"},"modified":"2019-01-08T15:50:58","modified_gmt":"2019-01-08T14:50:58","slug":"ocr-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/ocr-v-e-commerce\/","title":{"rendered":"OCR v e-commerce"},"content":{"rendered":"
OCR (ang. Order Conversion Rate<\/em>) je jedn\u00edm z kl\u00ed\u010dov\u00fdch KPI v e-commerce. Zji\u0161\u0165uje \u00fa\u010dinnost marketingov\u00fdch \u010dinnost\u00ed a pom\u00e1h\u00e1 identifikovat m\u00edsta, kde se nach\u00e1zej\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci. Co je\u0161t\u011b pot\u0159ebujete v\u011bd\u011bt o tomto ukazateli?<\/h5>\n

M\u00edra konverze v e-shopu<\/h4>\n

\u010c\u00edm je konverze v e-commerce? Jednodu\u0161e \u0159e\u010deno \u2013 jedn\u00e1 se o soubor p\u0159edem stanoven\u00fdch \u010dinnost\u00ed, kter\u00e9 na str\u00e1nk\u00e1ch internetov\u00e9ho obchodu provede u\u017eivatel, kter\u00fd se sem dostal d\u00edky reklam\u00e1m ve vyhled\u00e1va\u010di. Konverz\u00ed m\u016f\u017ee b\u00fdt n\u00e1kup, ud\u011blen\u00ed hodnocen\u00ed, p\u0159ihl\u00e1\u0161en\u00ed k\u00a0odb\u011bru newsletteru nebo vypln\u011bn\u00ed kontaktn\u00edho formul\u00e1\u0159e. Mo\u017enost\u00ed je opravdu spousta.<\/p>\n

M\u011b\u0159en\u00ed ukazatele OCR mus\u00ed v\u017edy souviset se z\u00e1m\u011bry dan\u00e9ho e-commerce.<\/p>\n

Jak m\u011b\u0159\u00edme OCR?<\/h4>\n

OCR v e-shopu vyjad\u0159uje v\u0161echny n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed na webov\u00fdch str\u00e1nk\u00e1ch zadali objedn\u00e1vku. Tento ukazatel vypo\u010d\u00edt\u00e1me jako pod\u00edl osob, kter\u00e9 z\u00a0celkov\u00e9ho po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek dokon\u010dily objedn\u00e1vku v\u00a0na\u0161em e-shopu.<\/p>\n

Vzorec pro v\u00fdpo\u010det ukazatele OCR:<\/p>\n

[latex display=“true“] OCR = \\dfrac{liczba\\: po\u010det\\: nakupuj\u00edc\u00edch}{po\u010det\\: n\u00e1v\u0161t\u011bvn\u00edk\u016f\\:e-shopu} *100\\% [\/latex]<\/div>\n

Vy\u0161\u0161\u00ed m\u00edra konverze ukazuje na Va\u0161i \u00fasp\u011b\u0161nou online aktivitu.<\/p>\n

Pokud nap\u0159\u00edklad nav\u0161t\u00edv\u00ed V\u00e1\u0161 e-shop m\u011bs\u00ed\u010dn\u011b 100\u00a0000 osob, z nich\u017e 10\u00a0000 vytvo\u0159\u00ed objedn\u00e1vku, m\u00edra konverze je rovn\u00e1 10. To znamen\u00e1, \u017ee 10 n\u00e1v\u0161t\u011bvn\u00edk\u016f ze 100 dokon\u010d\u00ed objedn\u00e1vku, co\u017e je velmi optimistick\u00e1 vize. Pokud se v\u0161ak Va\u0161e OCR pohybuje ve v\u00fdrazn\u011b ni\u017e\u0161\u00edch \u010d\u00edslech, m\u011bli byste zv\u00e1\u017eit optimalizaci.<\/p>\n

Kter\u00e9 faktory pozitivn\u011b ovliv\u0148uj\u00ed OCR?<\/h4>\n
    \n
  • Zjednodu\u0161en\u00fd n\u00e1kupn\u00ed proces \u2013 umo\u017en\u011bte z\u00e1kazn\u00edk\u016fm dokon\u010dit n\u00e1kup prost\u0159ednictv\u00edm n\u011bkolika kliknut\u00ed.<\/li>\n
  • P\u00e9\u010de o nadstandardn\u00ed slu\u017eby pro z\u00e1kazn\u00edka.<\/li>\n
  • Unik\u00e1tn\u00ed content \u2013 nekop\u00edrujte fotky ani popisky zbo\u017e\u00ed.<\/li>\n
  • Image Va\u0161\u00ed firmy jako odborn\u00edka v oboru.<\/li>\n
  • Sjednocen\u00e1 komunikace ve v\u0161ech kan\u00e1lech.<\/li>\n
  • D\u016fv\u011bryhodnost \u2013 prezentujte n\u00e1zory z\u00e1kazn\u00edk\u016f, z\u00edskan\u00e9 certifik\u00e1ty a ocen\u011bn\u00ed.<\/li>\n
  • Konkurenceschopnost \u2013 p\u0159ed vytvo\u0159en\u00edm objedn\u00e1vky z\u00e1kazn\u00edci ur\u010dit\u011b porovn\u00e1vaj\u00ed nab\u00eddky. Ta Va\u0161e mus\u00ed b\u00fdt jedine\u010dn\u00e1.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Jak p\u0159esn\u011b zm\u011b\u0159it hodnotu ukazatele OCR a kter\u00e9 faktory jej p\u0159\u00edmo ovliv\u0148uj\u00ed?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}