{"id":3903,"date":"2019-01-08T15:38:46","date_gmt":"2019-01-08T14:38:46","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/marza-brutto-jak-ja-mierzyc-w-e-commerce\/"},"modified":"2025-01-16T19:06:40","modified_gmt":"2025-01-16T19:06:40","slug":"hruba-marze-jak-ji-merit-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/hruba-marze-jak-ji-merit-v-e-commerce\/","title":{"rendered":"Hrub\u00e1 mar\u017ee \u2013 jak ji m\u011b\u0159it v e\u2011commerce"},"content":{"rendered":"
Mar\u017ee pat\u0159\u00ed mezi z\u00e1kladn\u00ed finan\u010dn\u00ed ukazatele, d\u00edky nim\u017e lze ur\u010dit kondici dan\u00e9ho e-commerce. Poskytuje informace o tom, kterou \u010d\u00e1st p\u0159\u00edjm\u016f internetov\u00e9ho obchodu lze vzhledem k\u00a0v\u00fddaj\u016fm pova\u017eovat za\u00a0ziskovou. Jednodu\u0161e \u0159e\u010deno \u2013 umo\u017e\u0148uje zhodnotit skute\u010dn\u00fd zisk.<\/h5>\n

Jak vypo\u010d\u00edtat hrubou mar\u017ei?<\/h4>\n

V\u00fdpo\u010det hrub\u00e9 mar\u017ee vych\u00e1z\u00ed z n\u00e1sleduj\u00edc\u00edho vzorce:<\/p>\n

[latex display=“true“] mar\u017ee\\: hrub\u00e1 = \\dfrac{p\u0159\u00edjmy – v\u00fddaje\\: na\\: prodan\u00e9\\: zbo\u017e\u00ed}{p\u0159\u00edjmy} *100\\% [\/latex]<\/div>\n

Nezapome\u0148te, \u017ee p\u0159i anal\u00fdze hrub\u00e9 mar\u017ee se mezi v\u00fddaje za prodan\u00e9 zbo\u017e\u00ed pova\u017euj\u00ed v\u0161echny v\u00fddaje, kter\u00e9 p\u0159\u00edmo souvis\u00ed se ziskem nebo s\u00a0v\u00fdrobou zbo\u017e\u00ed \u2013 v\u010detn\u011b v\u00fddaj\u016f na materi\u00e1l, energie, pr\u00e1ci apod. Ostatn\u00ed n\u00e1klady spojen\u00e9 s provozem e-commerce se v\u00a0t\u00e9to f\u00e1zi anal\u00fdzy ve\u00a0v\u00fdpo\u010dtech nezohled\u0148uj\u00ed, a to ani pokud jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed celkov\u00fdch v\u00fddaj\u016f firmy.<\/p>\n

Pokud jste nap\u0159\u00edklad minul\u00fd m\u011bs\u00edc vyd\u011blali 20\u00a0000 CZK a v\u00fddaje byly 13\u00a0000 CZK, hrub\u00fd zisk se rovn\u00e1 7 000 CZK a hrub\u00e1 mar\u017ee 35 %.<\/p>\n

Jak analyzovat hrubou mar\u017ei?<\/h4>\n

Stru\u010dn\u011b \u0159e\u010deno \u2013 d\u00edky hrub\u00e9 mar\u017ei zjist\u00edte, na kter\u00e9m zbo\u017e\u00ed vyd\u011bl\u00e1v\u00e1te a na kter\u00e9m prod\u011bl\u00e1v\u00e1te. Hodnotu mar\u017ee m\u016f\u017eete pova\u017eovat za p\u0159ebytek, kter\u00fd po prod\u00e1n\u00ed zbo\u017e\u00ed kompenzuje fixn\u00ed n\u00e1klady.<\/p>\n

Pokud budeme vych\u00e1zet z\u00a0uveden\u00e9ho p\u0159\u00edkladu \u2013 z\u00a0ka\u017ed\u00e9 vyd\u011blan\u00e9 koruny m\u016f\u017eeme pou\u017e\u00edt 36 hal\u00e9\u0159\u016f na \u00fahradu ostatn\u00edch v\u00fddaj\u016f. \u010c\u00edm vy\u0161\u0161\u00ed je hodnota hrub\u00e9 mar\u017ee, t\u00edm l\u00edp.<\/p>\n

Stejn\u011b jako ostatn\u00ed ukazatele je t\u0159eba i hrubou mar\u017ei analyzovat v pom\u011bru k ur\u010dit\u00fdm \u010dasov\u00fdm interval\u016fm, pr\u016fm\u011brn\u00fdm v\u00fdsledk\u016fm dosa\u017een\u00fdm v\u00a0dan\u00e9 oblasti jin\u00fdmi subjekty nebo ve vztahu k\u00a0r\u016fzn\u00fdm kategori\u00edm zbo\u017e\u00ed v\u00a0r\u00e1mci stejn\u00e9ho internetov\u00e9ho obchodu.<\/p>\n

    \n
  • specifick\u00e9 \u010dasov\u00e9 intervaly,<\/li>\n
  • pr\u016fm\u011brn\u00e9 v\u00fdsledky dosa\u017een\u00e9 v dan\u00e9m odv\u011btv\u00ed jin\u00fdmi subjekty,<\/li>\n
  • r\u016fzn\u00e9 kategorie produkt\u016f uvnit\u0159 stejn\u00e9ho internetov\u00e9ho obchodu.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Jak vypo\u010d\u00edtat a analyzovat hrubou mar\u017ei? Zjist\u011bte, na kter\u00fdch v\u00fdrobc\u00edch e-shop vyd\u011bl\u00e1v\u00e1 a na kter\u00fdch naopak prod\u011bl\u00e1v\u00e1<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3903"}],"version-history":[{"count":2,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3903\/revisions"}],"predecessor-version":[{"id":16065,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3903\/revisions\/16065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}