{"id":3905,"date":"2019-01-08T15:16:53","date_gmt":"2019-01-08T14:16:53","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/jakie-czynniki-maja-wplyw-na-bounce-rate\/"},"modified":"2025-01-16T19:06:00","modified_gmt":"2025-01-16T19:06:00","slug":"ktere-faktory-ovlivnuji-bounce-rate","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/ktere-faktory-ovlivnuji-bounce-rate\/","title":{"rendered":"Kter\u00e9 faktory ovliv\u0148uj\u00ed bounce rate?"},"content":{"rendered":"<h5>Bounce rate neboli m\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek ukazuje procento u\u017eivatel\u016f, kte\u0159\u00ed odch\u00e1zej\u00ed, ani\u017e by nav\u0161t\u00edvili dal\u0161\u00ed podstr\u00e1nky. Jak\u00fd je v\u00fdznam tohoto ukazatele pro e-commerce?<\/h5>\n<h4>Bounce rate ve Va\u0161em e-shopu \u2013 co mus\u00edte v\u011bd\u011bt?<\/h4>\n<p>M\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 ukazatele, kter\u00e9 pom\u00e1haj\u00ed zhodnotit n\u00e1v\u0161t\u011bvnost str\u00e1nek a jejich monitoring. Vyjad\u0159uje se jako pod\u00edl n\u00e1v\u0161t\u011bv, v r\u00e1mci kter\u00fdch nedo\u0161lo k zobrazen\u00ed dal\u0161\u00ed str\u00e1nky \u010di interakci m\u011b\u0159en\u00e9 na dan\u00e9 str\u00e1nce v\u016f\u010di vstup\u016fm na web \u010di p\u0159\u00edslu\u0161nou str\u00e1nku. Jeho hodnotu m\u016f\u017eete monitorovat pomoci Google Analytics.<\/p>\n<p>Vysok\u00e1 hodnota bounce rate se pova\u017euje za nep\u0159\u00edznivou. Je t\u0159eba ji v\u0161ak analyzovat v\u017edy ke konkr\u00e9tn\u00edmu obchodu. Vysok\u00e1 m\u00edra opu\u0161t\u011bn\u00ed se \u010dasto t\u00fdk\u00e1 blog\u016f, kter\u00e9 sv\u00e9 u\u017eivatele odkazuj\u00ed na jin\u00e9 str\u00e1nky. U e-shopu je v\u0161ak situace jin\u00e1.<\/p>\n<h4>M\u00edra opu\u0161t\u011bn\u00ed str\u00e1nek v e-commerce<\/h4>\n<p>Pokud z\u00e1kazn\u00edk nav\u0161t\u00edv\u00ed V\u00e1\u0161 internetov\u00fd obchod, klikne na kartu zbo\u017e\u00ed a nep\u0159id\u00e1 nic do ko\u0161\u00edku, mus\u00edte zpozorn\u011bt. Pro\u010d z\u00e1kazn\u00edk neud\u011blal dal\u0161\u00ed krok a z\u00a0obchodu ode\u0161el? Pro\u010d se n\u00e1m zvy\u0161uje m\u00edra opu\u0161t\u011bn\u00ed str\u00e1nek?<\/p>\n<p>M\u00edru bounce rate nej\u010dast\u011bji ovliv\u0148uj\u00ed:<\/p>\n<ul>\n<li><strong>UX<\/strong> \u2013 m\u00e1lo intuitivn\u00ed rozhran\u00ed a \u0161patn\u011b zpracovan\u00e1 navigace zt\u011b\u017euj\u00ed nakupov\u00e1n\u00ed. V\u00e1\u0161 e-shop by m\u011bl prov\u00e9st z\u00e1kazn\u00edka celou f\u00e1zi n\u00e1kupu.<\/li>\n<li><strong>Content<\/strong> \u2013 \u0161patn\u00e1 kvalita grafiky a p\u0159\u00edli\u0161 stru\u010dn\u00e9 popisky zbo\u017e\u00ed ovliv\u0148uj\u00ed rozhodovac\u00ed proces. Ne\u0161et\u0159ete slovy a vytv\u00e1\u0159ejte galerie zbo\u017e\u00ed, kde z\u00e1kazn\u00edci budou r\u00e1di nakupovat.<\/li>\n<li><strong>Doba na\u010d\u00edt\u00e1n\u00ed e-shopu<\/strong> \u2013 \u010d\u00edm d\u00e9le se str\u00e1nky na\u010d\u00edtaj\u00ed, t\u00edm je v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee si u\u017eivatel n\u00e1kup rozmysl\u00ed.<\/li>\n<li><strong>RWD<\/strong> &#8211; e-shop nen\u00ed p\u0159izp\u016fsoben pro prohl\u00ed\u017een\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch. Tento probl\u00e9m rozhodn\u011b nesm\u00edte p\u0159ehl\u00ed\u017eet.<\/li>\n<li><strong>CTA<\/strong> \u2013 chyb\u011bj\u00edc\u00ed v\u00fdzva k akci. <em>Kup te\u010f<\/em>, <em>Objednat<\/em>, <em>P\u0159idat do ko\u0161\u00edku<\/em> to jsou kl\u00ed\u010dov\u00e1 hesla, kter\u00e1 vyd\u011bl\u00e1vaj\u00ed. Zajist\u011bte, aby byla vid\u011bt.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nej\u010dast\u011bj\u0161\u00ed chyby souvisej\u00edc\u00ed s n\u00e1r\u016fstem ukazatele bounce rate<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"predecessor-version":[{"id":16063,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3905\/revisions\/16063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}