{"id":3907,"date":"2019-01-08T14:44:34","date_gmt":"2019-01-08T13:44:34","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/jak-wygenerowac-feed-produktowy-dla-google-shopping\/"},"modified":"2025-01-16T19:03:28","modified_gmt":"2025-01-16T19:03:28","slug":"jak-vygenerovat-produktovy-feed-pro-google-shopping","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-vygenerovat-produktovy-feed-pro-google-shopping\/","title":{"rendered":"Jak vygenerovat produktov\u00fd feed pro Google Shopping?"},"content":{"rendered":"<h5>Je velmi d\u016fle\u017eit\u00e9, aby se V\u00e1\u0161 e-shop objevoval na prvn\u00edch m\u00edstech\u00a0vyhled\u00e1v\u00e1n\u00ed. Krom\u011b optimalizace str\u00e1nek se tak\u00e9 vyplat\u00ed zjistit, co nab\u00edzej\u00ed reklamy na Google Shopping.<\/h5>\n<h4>N\u00e1kupy Google \u2013 co je to?<\/h4>\n<p>Jednodu\u0161e \u0159e\u010deno N\u00e1kupy Google jsou katalogem zbo\u017e\u00ed, kter\u00fd Va\u0161im potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm prezentuje ve vyhledava\u010di zbo\u017e\u00ed z e-shopu, kter\u00e9 se shoduje s jejich kl\u00ed\u010dov\u00fdm slovem.<\/p>\n<p>Pokud nap\u0159\u00edklad u\u017eivatel nap\u00ed\u0161e do vyhled\u00e1va\u010de heslo <em>termol\u00e1hve<\/em>, nenajde odkaz na hlavn\u00ed str\u00e1nku Va\u0161eho obchodu, ale p\u0159\u00edmo na str\u00e1nku zbo\u017e\u00ed. D\u00edky t\u00e9to funkci se v\u00fdrazn\u011b zkracuje n\u00e1kupn\u00ed cesta.<\/p>\n<h4>Jak p\u0159ipravit feed produktu pro kampa\u0148 Google Shopping?<\/h4>\n<p>Feed produktu (ang. <em>product feed<\/em>) obsahuje informace o zbo\u017e\u00ed a jeho vlastnostech. Mus\u00ed spl\u0148ovat \u0159adu podm\u00ednek vy\u017eadovan\u00fdch Googlem. P\u0159i generov\u00e1n\u00ed dat nezapome\u0148te, \u017ee:<\/p>\n<ul>\n<li>\n<h5>Identifik\u00e1tor zbo\u017e\u00ed (ang. <em>ID<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Mus\u00ed b\u00fdt unik\u00e1tn\u00ed, vyplat\u00ed se jej pou\u017e\u00edvat pro ozna\u010den\u00ed skladov\u00e9 jednotky zbo\u017e\u00ed. ID mus\u00ed b\u00fdt stejn\u00e9 pro dan\u00e9 zbo\u017e\u00ed ve v\u0161ech zem\u00edch a jazyc\u00edch.<\/p>\n<ul>\n<li>\n<h5>Nadpis (ang. <em>title<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>nadpis zbo\u017e\u00ed nesm\u00ed m\u00edt v\u00edce ne\u017e 150 znak\u016f. Mus\u00ed b\u00fdt shodn\u00fd s popisem zbo\u017e\u00ed na c\u00edlov\u00e9 str\u00e1nce. Vyh\u00fdbejte se hesl\u016fm typu <em>doprava zdarma<\/em>, velk\u00fdm p\u00edsmen\u016fm a pou\u017e\u00edv\u00e1n\u00ed ciz\u00edch znak\u016f.<\/p>\n<ul>\n<li>\n<h5>Popis (ang. <em>description<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Nesm\u00ed b\u00fdt del\u0161\u00ed ne\u017e 5 000 znak\u016f. Mus\u00ed p\u0159esn\u011b vystihnout vlastnosti dan\u00e9ho zbo\u017e\u00ed. Nesm\u00ed se v n\u011bm objevit odkazy, ani informace o jin\u00e9m nab\u00edzen\u00e9m zbo\u017e\u00ed. Popis mus\u00ed m\u00edt spr\u00e1vn\u00fd form\u00e1t \u2013 b\u00fdt rozd\u011blen odstavci, odr\u00e1\u017ekami.<\/p>\n<ul>\n<li>\n<h5>Odkaz<\/h5>\n<\/li>\n<\/ul>\n<p>m\u016f\u017eete pou\u017e\u00edvat pouze URL adresy zak\u00f3dovan\u00e9 dle standard\u016f RFC 2396 nebo RFC 173 ve form\u00e1tu http nebo https.<\/p>\n<ul>\n<li>\n<h5>Odkaz na fotku (ang. <em>image link<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Mus\u00ed odkazovat na hlavn\u00ed fotku zbo\u017e\u00ed ve Va\u0161em e-shopu. URL adresa mus\u00ed za\u010d\u00ednat http nebo https a mus\u00ed b\u00fdt zak\u00f3dovan\u00e1 dle standard\u016f RFC 2396 nebo RFC 173. P\u0159\u00edpustn\u00fdmi form\u00e1ty soubor\u016f jsou .gif bez animace, .jpg, .png, .bmp, .tif. Soubor m\u016f\u017ee m\u00edt maxim\u00e1ln\u011b 16 MB. Optim\u00e1ln\u00ed rozm\u011br pro od\u011bvy je 250&#215;250 px, pro ostatn\u00ed zbo\u017e\u00ed 100&#215;100 px. Nezapome\u0148te, \u017ee grafick\u00e9 soubory nesm\u00ed obsahovat okna, ak\u010dn\u00ed texty a vodoznaky.<\/p>\n<ul>\n<li>\n<h5>Dostupnost (ang. <em>availability<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Uve\u010fte dostupnost zbo\u017e\u00ed, vyberte ok\u00fdnko <em>skladem<\/em>, <em>nedostupn\u00fd<\/em>, <em>p\u0159edobjedn\u00e1vka<\/em>.<\/p>\n<ul>\n<li>\n<h5>Cena (ang. <em>price<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Uve\u010fte cenu zbo\u017e\u00ed, kter\u00e1 mus\u00ed b\u00fdt shodn\u00e1 s cenou zobrazuj\u00edc\u00ed se na str\u00e1nk\u00e1ch e-shopu v lok\u00e1ln\u00ed m\u011bn\u011b.<\/p>\n<ul>\n<li>\n<h5>Kategorie zbo\u017e\u00ed (ang. <em>product category<\/em>)<\/h5>\n<\/li>\n<\/ul>\n<p>Vyberte jen jednu nejvhodn\u011bj\u0161\u00ed kategorii zbo\u017e\u00ed a uve\u010fte \u00faplnou cestu n\u00e1zvu.<\/p>\n<ul>\n<li>\n<h5>Zna\u010dka<\/h5>\n<\/li>\n<\/ul>\n<p>Uve\u010fte zna\u010dku zbo\u017e\u00ed. Pokud prod\u00e1v\u00e1te zbo\u017e\u00ed, kter\u00e9 z\u00e1rove\u0148 vyr\u00e1b\u00edte, nebojte se to zd\u016fraznit.<\/p>\n<ul>\n<li>\n<h5>Glob\u00e1ln\u00ed \u010d\u00edslo obchodn\u00ed polo\u017eky GTIN<\/h5>\n<\/li>\n<\/ul>\n<p>Pokud Va\u0161emu zbo\u017e\u00ed bylo p\u0159i\u0159azeno \u010d\u00edslo GTIN, uve\u010fte ho. Nezapome\u0148te, \u017ee \u010d\u00e1rky a mezery se nep\u00ed\u0161\u00ed.<\/p>\n<ul>\n<li>\n<h5>Katalogov\u00e9 \u010d\u00edslo zbo\u017e\u00ed MPN<\/h5>\n<\/li>\n<\/ul>\n<p>Uv\u00e1d\u00ed se pouze u nov\u00e9ho zbo\u017e\u00ed, kter\u00e9mu nebylo p\u0159id\u011bleno \u010d\u00edslo GTIN.<\/p>\n<p>Ve feedu\u00a0produktu lze zohlednit tak\u00e9 dal\u0161\u00ed vlastnosti. V\u00edce informac\u00ed z\u00edsk\u00e1te na str\u00e1nce <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=pl\">Google Merchant Center<\/a>.<\/p>\n<h4>Datov\u00fd soubor m\u016f\u017eete do Google Merchant Center poslat:<\/h4>\n<ul>\n<li>P\u0159\u00edmo<\/li>\n<li>P\u0159es FTP<\/li>\n<li>SFTP<\/li>\n<li>Pl\u00e1novan\u00e9 stahov\u00e1n\u00ed<\/li>\n<li>Content API<\/li>\n<\/ul>\n<p>Pokud v\u00a0N\u00e1kupech Google pos\u00edl\u00e1te feed produktu poprv\u00e9, po\u010d\u00edtejte s\u00a0t\u00edm, \u017ee ov\u011b\u0159en\u00ed m\u016f\u017ee trvat a\u017e 3 pracovn\u00ed dny. Po odesl\u00e1n\u00ed \u00fadaj\u016f m\u016f\u017eete ov\u011b\u0159it jejich spr\u00e1vnost. Google nab\u00edz\u00ed sta\u017een\u00ed reportu ve form\u00e1tu CSV, kter\u00fd informuje o v\u0161ech chyb\u00e1ch p\u0159i zpracov\u00e1n\u00ed a o varov\u00e1n\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak spr\u00e1vn\u011b p\u0159ipravit produktov\u00fd feed pro kampa\u0148 na Google Shopping a jak ho lze poslat?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"predecessor-version":[{"id":16062,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3907\/revisions\/16062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}