{"id":3908,"date":"2019-01-08T14:23:35","date_gmt":"2019-01-08T13:23:35","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/jak-obnizyc-bounce-rate-w-e-commerce\/"},"modified":"2025-01-16T19:03:06","modified_gmt":"2025-01-16T19:03:06","slug":"jak-snizit-bounce-rate-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-snizit-bounce-rate-v-e-commerce\/","title":{"rendered":"Jak sn\u00ed\u017eit bounce rate v e\u2011commerce?"},"content":{"rendered":"
M\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek ukazuje procento u\u017eivatel\u016f, kte\u0159\u00ed odch\u00e1zej\u00ed, ani\u017e by nav\u0161t\u00edvili dal\u0161\u00ed podstr\u00e1nky. V p\u0159\u00edpad\u011b blog\u016f nejsou vysok\u00e1 \u010d\u00edsla \u017e\u00e1dnou trag\u00e9di\u00ed, v p\u0159\u00edpad\u011b e-commerce to nen\u00ed \u00fapln\u011b \u017e\u00e1douc\u00ed. Ka\u017ed\u00fd u\u017eivatel, kter\u00fd se od Va\u0161\u00ed str\u00e1nky odraz\u00ed<\/em>, znamen\u00e1 ztr\u00e1tu.<\/h5>\n

5 zp\u016fsob\u016f jak sn\u00ed\u017eit bounce rate v e-shopu:<\/h4>\n
    \n
  • Postarejte se, aby V\u00e1\u0161 obchod byl u\u017eite\u010dn\u00fd<\/strong>
    \nMezi faktory, kter\u00e9 z\u00e1kazn\u00edky odrad\u00ed od setrvan\u00ed na str\u00e1nk\u00e1ch pat\u0159\u00ed nap\u0159. vyskakovac\u00ed okna, chyb\u011bj\u00edc\u00ed vyhled\u00e1va\u010d \u010di naviga\u010dn\u00ed menu. Sna\u017ete se sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zaujmout a usnadnit jim pou\u017e\u00edv\u00e1n\u00ed Va\u0161ich str\u00e1nek. P\u0159idanou hodnotou m\u016f\u017ee b\u00fdt vhodn\u00fd UX.<\/li>\n
  • Zlep\u0161ete \u010ditelnost obsahu<\/strong>
    \nModern\u00ed e-u\u017eivatel obsah ne\u010dte, ale skenuje pohledem. Rozd\u011blujte popisky zbo\u017e\u00ed na odstavce. Dr\u017ete se pravidla \u2013 jedna my\u0161lenka, jedno vl\u00e1kno. Kl\u00ed\u010dov\u00e1 slova pi\u0161te tu\u010dn\u011b. Nadpisy a n\u00e1zvy popisk\u016f kategori\u00ed mus\u00edte ch\u00e1pat jako \u201erozcestn\u00edky\u201c, kter\u00e9 potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm pomohou p\u0159i orientaci v\u00a0obchod\u011b.<\/li>\n
  • Zrychlete na\u010d\u00edt\u00e1n\u00ed obchodu<\/strong>
    \nV\u00edte, \u017ee m\u00e1te sotva p\u00e1r vte\u0159in, abyste u\u017eivatele zaujali? Pokud se V\u00e1\u0161 e-shop na\u010d\u00edt\u00e1 pomalu, z\u00e1kazn\u00edk velmi pravd\u011bpodobn\u011b vyu\u017eije nab\u00eddku konkurence a z\u00e1rove\u0148 V\u00e1m vzroste m\u00edra opu\u0161t\u011bn\u00ed str\u00e1nek. Optimalizujte content, cookies, java script, css a server.<\/li>\n
  • Vsa\u010fte na responsivn\u00ed str\u00e1nky<\/strong>
    \nP\u0159enosn\u00e1 za\u0159\u00edzen\u00ed m\u00e1me prakticky v\u017edy u sebe. D\u00edky optimalizaci e-shopu na mobiln\u00ed za\u0159\u00edzen\u00ed se v\u00fdrazn\u011b zved\u00e1 m\u00edra konverze a sni\u017euje bounce rate.<\/li>\n
  • Postarejte se o CTA<\/strong>
    \nPokud n\u00e1v\u0161t\u011bvn\u00edk Va\u0161eho e-shopu vejde p\u0159\u00edmo na str\u00e1nku zbo\u017e\u00ed, je velmi d\u016fle\u017eit\u00e9, aby snadno identifikoval tla\u010d\u00edtko v\u00fdzvy k akci (CTA). Povzbu\u010fte z\u00e1kazn\u00edka, aby vyu\u017eil Va\u0161i nab\u00eddku. Zv\u011bt\u0161\u00edte \u0161anci, \u017ee nav\u0161t\u00edv\u00ed dal\u0161\u00ed podstr\u00e1nky a sn\u00ed\u017e\u00edte m\u00edru opu\u0161t\u011bn\u00ed str\u00e1nky.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    P\u011bt \u00fa\u010dinn\u00fdch zp\u016fsob\u016f na sn\u00ed\u017een\u00ed ukazatele bounce rate v e-shopu<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3908"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3908\/revisions"}],"predecessor-version":[{"id":16061,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3908\/revisions\/16061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}