{"id":3909,"date":"2019-01-08T13:06:21","date_gmt":"2019-01-08T12:06:21","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/jak-mierzyc-roi-w-e-commerce\/"},"modified":"2025-01-16T19:02:51","modified_gmt":"2025-01-16T19:02:51","slug":"jak-merit-roi-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-merit-roi-v-e-commerce\/","title":{"rendered":"Jak m\u011b\u0159it ROI v e-commerce?"},"content":{"rendered":"
John Wanamaker kdysi \u0159ekl:<\/h5>\n

(…) polovina pen\u011bz utracen\u00fdch za reklamu se vyhazuje z okna. Bohu\u017eel nev\u00edm, kter\u00e1 polovina.<\/p><\/blockquote>\n

Ve stejn\u00e9 situaci je mnoho lidi podnikaj\u00edc\u00edch v e-commerce. V\u00edte, \u017ee bez anal\u00fdzy \u00fadaj\u016f t\u00fdkaj\u00edc\u00ed se fungov\u00e1n\u00ed Va\u0161eho internetov\u00e9ho obchodu m\u016f\u017eete p\u0159ij\u00edt o\u00a0\u010d\u00e1st zisk\u016f i z\u00e1kazn\u00edk\u016f? Jak se tomu vyhnout?<\/h5>\n

ROI \u2013 Va\u0161e e-commerce pod drobnohledem<\/h4>\n

ROI (ang. Return On Investment<\/em>)<\/strong> pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed ukazatele rentability online \u010dinnosti. P\u0159edstavuje \u00farove\u0148 zisk\u016f z konkr\u00e9tn\u00edch propaga\u010dn\u00edch a prodejn\u00edch aktivit. D\u00edky anal\u00fdze ROI zjist\u00edte, kolik V\u00e1m ka\u017ed\u00e1 investovan\u00e1 koruna vyd\u011blala.<\/p>\n

Jak vypo\u010d\u00edtat ROI?<\/h4>\n

V\u00fdpo\u010det ukazatele ROI se m\u016f\u017ee t\u00fdkat mnoha faktor\u016f internetov\u00e9ho obchodu. Mus\u00edte si p\u0159esn\u011b stanovit c\u00edle, kter\u00fdch chcete d\u00edky anal\u00fdze ROI dos\u00e1hnout, aby z\u00edskan\u00e9 informace byly spolehliv\u00e9. Ne\u017e za\u010dnete po\u010d\u00edtat, p\u0159em\u00fd\u0161lejte, kter\u00e9 elektronick\u00e9 kan\u00e1ly chcete m\u011b\u0159it \u2013 soci\u00e1ln\u00ed m\u00e9dia, e-mail marketing, placen\u00e9 reklamy nebo t\u0159eba organickou n\u00e1v\u0161t\u011bvnost.<\/p>\n

V\u00fdpo\u010det ROI vych\u00e1z\u00ed z tohoto z\u00e1kladn\u00edho vzorce:<\/p>\n

[latex display=“true“] ROI = \\dfrac{(zisk – investice)}{investice} *100\\% [\/latex]<\/div>\n

Pokud je v\u00fdsledek v\u00fdpo\u010dtu ukazatele ROI n\u00edzk\u00fd, je z\u0159ejm\u00e9, \u017ee v\u00fddaje p\u0159ev\u00fd\u0161ily zisky. Pokud je hodnota ROI pro zm\u011bnu vysok\u00e1, znamen\u00e1 to n\u00edzk\u00e9 n\u00e1klady na\u00a0z\u00edsk\u00e1n\u00ed leadu. \u010c\u00edm je v\u011bt\u0161\u00ed, t\u00edm rentabiln\u011bj\u0161\u00ed jsou aktivity v e-commerce.<\/p>\n

P\u0159i v\u00fdpo\u010dtu ROI v e-commerce nezapome\u0148te na jeho hodnotu v\u016f\u010di:<\/p>\n

    \n
  • CAC (ang. Customer Acquisition Cost<\/em>), tedy n\u00e1klad\u016fm na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka,<\/li>\n
  • LTV (ang. Customer Lifetime Value<\/em>), tedy hodnot\u011b vztahu se z\u00e1kazn\u00edkem.<\/li>\n<\/ul>\n

    Pokud nap\u0159\u00edklad v\u00edte, \u017ee hodnota vztahu se z\u00e1kazn\u00edkem z\u00edskan\u00fdm b\u011bhem placen\u00e9 reklamn\u00ed kampan\u011b na Facebooku je 2 000 CZK a jeho z\u00edsk\u00e1n\u00ed V\u00e1s st\u00e1lo 500, bude ROI t\u00e9to investice 300%. To znamen\u00e1, \u017ee ka\u017ed\u00e1 investovan\u00e1 koruna V\u00e1m vyd\u011bl\u00e1 3 koruny. D\u00edky takov\u00e9 anal\u00fdze z\u00edsk\u00e1te p\u0159ehled o \u00fa\u010dinnosti marketingov\u00fdch kampan\u00ed v konkr\u00e9tn\u00edch informa\u010dn\u00edch kan\u00e1lech.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Zm\u011b\u0159te efektivitu prob\u00edhaj\u00edc\u00edch marketingov\u00fdch kampan\u00ed v konkr\u00e9tn\u00edch kan\u00e1lech, a zjist\u011bte, kolik vyd\u011blaly<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3909"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3909\/revisions"}],"predecessor-version":[{"id":16060,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3909\/revisions\/16060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}