{"id":3911,"date":"2019-01-08T12:19:52","date_gmt":"2019-01-08T11:19:52","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/czym-jest-sztuczna-inteligencja\/"},"modified":"2025-01-16T19:00:04","modified_gmt":"2025-01-16T19:00:04","slug":"co-je-to-umela-inteligence","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/co-je-to-umela-inteligence\/","title":{"rendered":"Co je to um\u011bl\u00e1 inteligence?"},"content":{"rendered":"<h5>S um\u011blou inteligenc\u00ed se nej\u010dast\u011bji setk\u00e1v\u00e1me u modern\u00edch technologi\u00ed a internetu. N\u011bkomu se vybav\u00ed pokro\u010dil\u00e9 algoritmy, jin\u00e9mu o\u010dek\u00e1v\u00e1n\u00ed budouc\u00edch ud\u00e1lost\u00ed nebo technologick\u00fdch inovac\u00ed. Kdo m\u00e1 pravdu?<\/h5>\n<h4>Jak\u00e1 je definice um\u011bl\u00e9 inteligence?<\/h4>\n<p>Um\u011bl\u00e1 inteligence (ang.\u00a0<em>artificial intelligence, AI<\/em>) je odv\u011btv\u00edm informatiky, kter\u00e1 u\u010d\u00ed stroje vykon\u00e1vat lidsk\u00e9 \u010dinnosti, kter\u00e9 dosud byly privilegiem lid\u00ed. Klade d\u016fraz na anal\u00fdzu intelektu a logiky.<\/p>\n<h4>Kter\u00e9 oblasti um\u011blou inteligenci vyu\u017e\u00edvaj\u00ed?<\/h4>\n<p>Syst\u00e9my na b\u00e1zi um\u011bl\u00e9 inteligence se hojn\u011b vyu\u017e\u00edvaj\u00ed p\u0159i kontrole technologick\u00fdch proces\u016f v\u00a0tov\u00e1rn\u00e1ch, p\u0159i p\u0159ekladu text\u016f, programov\u00e1n\u00ed her, rozezn\u00e1v\u00e1n\u00ed obraz\u016f, \u0159e\u010di a p\u00edsmen.AI se vyu\u017e\u00edv\u00e1 tak\u00e9 v oblasti digit\u00e1ln\u00edho marketingu, e-commerce, spravov\u00e1n\u00ed datab\u00e1z\u00ed a z\u00e1kaznick\u00e9ho servisu.<\/p>\n<h4>P\u0159\u00edklady vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v praxi<\/h4>\n<ul>\n<li><strong>Rozhodovac\u00ed procesy<\/strong> \u2013 strojov\u00e9 u\u010den\u00ed a um\u011bl\u00e1 inteligence dok\u00e1\u017e\u00ed odhadnout, jak ur\u010dit\u00e1 skupina z\u00e1kazn\u00edk\u016f zareaguje na danou nab\u00eddku. Takto vznikaj\u00ed p\u0159esv\u011bd\u010div\u00e9 prodejn\u00ed nab\u00eddky.<\/li>\n<li><strong>Cross-selling a up-selling<\/strong> \u2013 d\u00edky vyu\u017eit\u00ed AI v anal\u00fdze dat je mo\u017en\u00e9 p\u0159esn\u011b zam\u011b\u0159it nab\u00eddky, kter\u00e9 zvy\u0161uj\u00ed hodnotu n\u00e1kupu.<\/li>\n<li><strong>Z\u00e1kaznick\u00fd servis<\/strong> \u2013 AI usnad\u0148uje shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o\u00a0z\u00e1kazn\u00edc\u00edch. Odd\u011blen\u00ed z\u00e1kaznick\u00e9ho servisu se tak m\u016f\u017ee l\u00e9pe p\u0159ipravit na rozhovory a rychleji probl\u00e9m vy\u0159e\u0161it.<\/li>\n<li><strong>Anal\u00fdza \u00fadaj\u016f<\/strong> \u2013 spr\u00e1vn\u00e1 obchodn\u00ed rozhodnut\u00ed m\u016f\u017eeme ud\u011blat jen kdy\u017e analyzujeme v\u0161echna data t\u00fdkaj\u00edc\u00ed se fungov\u00e1n\u00ed spole\u010dnosti. Um\u011bl\u00e1 inteligence podporuje fungov\u00e1n\u00ed modern\u00edch syst\u00e9m\u016f pro anal\u00fdzu dat a poskytuje mo\u017enost z\u00edskat komplexn\u00ed pohled na stav spole\u010dnosti.<\/li>\n<li><strong>RTM<\/strong> \u2013 um\u011blou inteligenci lze vyu\u017e\u00edt tak\u00e9 p\u0159i zapojen\u00ed z\u00e1kazn\u00edk\u016f do\u00a0slevov\u00fdch akc\u00ed v\u00a0re\u00e1ln\u00e9m \u010dase. Nab\u00eddku pro konkr\u00e9tn\u00ed osobu lze zobrazit na str\u00e1nce b\u011bhem prohl\u00ed\u017een\u00ed. Pravd\u011bpodobnost n\u00e1kupu se t\u00edm zvy\u0161uje.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ve kter\u00fdch oblastech se vyu\u017e\u00edv\u00e1 um\u011bl\u00e1 inteligence a jak ji lze vyu\u017e\u00edt v e-commerce?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3911"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3911\/revisions"}],"predecessor-version":[{"id":16059,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3911\/revisions\/16059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}