{"id":3913,"date":"2019-01-08T11:45:55","date_gmt":"2019-01-08T10:45:55","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/co-ma-wplyw-na-aov\/"},"modified":"2025-01-16T18:58:33","modified_gmt":"2025-01-16T18:58:33","slug":"co-ovlivnuje-aov","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/co-ovlivnuje-aov\/","title":{"rendered":"Co ovliv\u0148uje AOV?"},"content":{"rendered":"
AOV, tedy pr\u016fm\u011brn\u00e1 hodnota n\u00e1kupu, je jedn\u00edm z\u00a0kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00fd ukazuje, zda n\u00e1\u0161 obchod dob\u0159e prosperuje a zda na\u0161e promo akce sm\u011b\u0159uj\u00ed spr\u00e1vn\u00fdm sm\u011brem. Jak ji v e-commerce analyzovat?<\/h5>\n

Jakou m\u00e1 hodnotu ko\u0161\u00edk Va\u0161eho z\u00e1kazn\u00edka?<\/h4>\n

Ukazatel AOV (ang. Average Order Value<\/em>)<\/strong> ozna\u010duje pom\u011br p\u0159\u00edjm\u016f k\u00a0celkov\u00e9mu po\u010dtu objedn\u00e1vek za dan\u00e9 \u010dasov\u00e9 obdob\u00ed. Jeho hodnotu vypo\u010d\u00edt\u00e1me pomoc\u00ed vzorce:<\/p>\n

[latex display=“true“] pr\u016fm\u011brn\u00e1\\: hodnota\\: objedn\u00e1vky = \\dfrac{p\u0159\u00edjmy}{po\u010det\\:transakc\u00ed} *100\\% [\/latex]<\/div>\n

D\u00edky anal\u00fdze AOV, pozn\u00e1te n\u00e1kupn\u00ed chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f a na\u00a0z\u00e1klad\u011b z\u00edskan\u00fdch informac\u00ed dok\u00e1\u017eete ud\u011blat informovan\u011bj\u0161\u00ed obchodn\u00ed rozhodnut\u00ed. D\u00edky tomuto ukazateli tak\u00e9 dok\u00e1\u017eete zhodnotit p\u0159\u00ednos reklamy.<\/p>\n

Pokud nap\u0159\u00edklad V\u00e1\u0161 obchod vyk\u00e1zal minul\u00fd m\u011bs\u00edc p\u0159\u00edjmy kolem 500\u00a0000 CZK, a n\u00e1kupy provedlo 250 z\u00e1kazn\u00edk\u016f, je pr\u016fm\u011brn\u00e1 hodnota ka\u017ed\u00e9ho n\u00e1kupu 2\u00a0000 CZK.<\/p>\n

A kdybyste AOV mohli ovlivnit?<\/h4>\n

Hodnotu n\u00e1kupu v e-shopu lze nav\u00fd\u0161it d\u00edky syst\u00e9mu doporu\u010den\u00ed. Co je t\u0159eba ud\u011blat:<\/p>\n

    \n
  • Personalizovat hlavn\u00ed str\u00e1nku \u2013 Va\u0161i z\u00e1kazn\u00edci mus\u00ed m\u00edt pocit, \u017ee V\u00e1\u0161 e-shop nab\u00edz\u00ed zbo\u017e\u00ed jen pro n\u011b.<\/li>\n
  • Vyu\u017e\u00edt up-selling a cross-selling \u2013 nab\u00eddn\u011bte lep\u0161\u00ed zbo\u017e\u00ed s\u00a0vy\u0161\u0161\u00ed cenou nebo doporu\u010dte dopl\u0148kov\u00e9 zbo\u017e\u00ed.<\/li>\n
  • Vyu\u017e\u00edt strategii zero search \u2013 pokud vyhled\u00e1va\u010d nenajde \u017e\u00e1dn\u00e9 v\u00fdsledky, nab\u00eddn\u011bte u\u017eivatel\u016fm Va\u0161eho e-shopu jin\u00e9 zbo\u017e\u00ed. M\u00edsto aby Va\u0161e str\u00e1nky opustili, dostanou dal\u0161\u00ed nab\u00eddku.<\/li>\n<\/ul>\n

    Zm\u00edn\u011bna \u0159e\u0161en\u00ed pozitivn\u011b ovliv\u0148uj\u00ed n\u00e1r\u016fst hodnoty n\u00e1kupu. Pokud tyto funkce chcete zav\u00e9st ve sv\u00e9m e-commerce, kontaktujte n\u00e1s!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Zjist\u011bte, jak\u00e1 je funkce ukazatele AOV a jak zv\u00fd\u0161it hodnotu n\u00e1kupu<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3913"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3913\/revisions"}],"predecessor-version":[{"id":16057,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3913\/revisions\/16057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}