{"id":3915,"date":"2019-01-08T10:20:01","date_gmt":"2019-01-08T09:20:01","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/ccr-w-e-commerce\/"},"modified":"2025-01-16T18:55:50","modified_gmt":"2025-01-16T18:55:50","slug":"ccr-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/ccr-v-e-commerce\/","title":{"rendered":"CCR v e-commerce"},"content":{"rendered":"
Z pr\u016fzkum\u016f ROI z Customer Experience<\/a>, kter\u00e9 provedla spole\u010dnost Tempkin Group vypl\u00fdv\u00e1, \u017ee st\u00e1l\u00ed z\u00e1kazn\u00edci nakupuj\u00ed \u010dast\u011bji, r\u00e1di p\u00ed\u0161\u00ed pozitivn\u00ed recenze a mnohem l\u00e9pe reaguj\u00ed na\u00a0prezentovan\u00e9 nab\u00eddky. To p\u0159ece nezn\u00ed v\u016fbec \u0161patn\u011b, ne? Tyto \u00fadaje potvrzuj\u00ed teorii, \u017ee n\u00e1klady na nov\u00e9ho z\u00e1kazn\u00edka jsou vy\u0161\u0161\u00ed ne\u017e udr\u017een\u00ed st\u00e1vaj\u00edc\u00edho. A v\u00edte, kolik z\u00e1kazn\u00edku nakonec ve Va\u0161em obchod\u011b nenakoup\u00ed v\u016fbec?<\/h5>\n

D\u00edky ukazateli CCR (ang. Customer Churn Rate<\/em>)<\/strong> lze zm\u011b\u0159it procento osob, kter\u00e9 na\u0161e slu\u017eby nevyu\u017eij\u00ed.<\/p>\n

Spo\u010d\u00edt\u00e1te ho podle vzorce:<\/p>\n

[latex display=“true“] CCR = \\dfrac{po\u010det\\: z\u00e1kazn\u00edk\u016f\\: na\\: za\u010d\u00e1tku\\: zkouman\u00e9ho\\: obdob\u00ed-po\u010det\\: z\u00e1kazn\u00edk\u016f\\: na\\: konci\\: zkouman\u00e9ho\\: obdob\u00ed}{po\u010dtem\\: z\u00e1kazn\u00edk\u016f\\: na\\: za\u010d\u00e1tku\\: zkouman\u00e9ho\\: obdob\u00ed} *100\\% [\/latex]<\/div>\n

Vysok\u00e1 m\u00edra ukazatele CCR znamen\u00e1, \u017ee mnoho z\u00e1kazn\u00edk\u016f z\u00a0Va\u0161eho obchodu odch\u00e1z\u00ed. Je to jasn\u00fd sign\u00e1l, \u017ee marketingov\u00e9 a prodejn\u00ed \u010dinnosti vy\u017eaduj\u00ed optimalizaci.<\/p>\n

Pro realizaci stanoven\u00fdch prodejn\u00edch c\u00edl\u016f a rozvoj Va\u0161\u00ed firmy je anal\u00fdza ukazatele CCR nezbytn\u00e1. Monitoring migrace z\u00e1kazn\u00edk\u016f je prvn\u00edm krokem p\u0159i hled\u00e1n\u00ed slab\u00fdch \u010dl\u00e1nk\u016f ve fungov\u00e1n\u00ed internetov\u00e9ho obchodu.<\/p>\n

Kter\u00e9 faktory ovliv\u0148uj\u00ed \u00farove\u0148 CCR?<\/h4>\n

Abyste v\u010das rozpoznali, \u017ee se z\u00e1kazn\u00edk chyst\u00e1 odej\u00edt, mus\u00edte se na\u00a0skupinu p\u0159\u00edjemc\u016f a jej\u00ed interakci s\u00a0Va\u0161\u00ed zna\u010dkou zam\u011b\u0159it syst\u00e9mov\u011b. Analyzujte:<\/p>\n

    \n
  • Zku\u0161enosti z\u00e1kazn\u00edk\u016f \u2013 kontakt s\u00a0Va\u0161\u00ed str\u00e1nkou, obsluhu z\u00e1kazn\u00edka a cel\u00fd n\u00e1kupn\u00ed proces. Pr\u00e1v\u011b zde navazujete vztahy. Pokud budou jen povrchn\u00ed, z\u00e1kazn\u00edci nebudou v\u00e1hat a odejdou ke\u00a0konkurenci. Myslete na personalizaci, dodr\u017eujte sliby, nab\u00edzejte zaj\u00edmav\u00e9 v\u011brnostn\u00ed programy.<\/li>\n
  • Multikan\u00e1lov\u00fd komunika\u010dn\u00ed proces \u2013 je velmi d\u016fle\u017eit\u00e9, aby Va\u0161i z\u00e1kazn\u00edci dost\u00e1vali kompaktn\u00ed informace, a\u0165 u\u017e v mailingu, na soci\u00e1ln\u00edch s\u00edt\u00edch nebo na Va\u0161em blogu, a to bez ohledu na to, v jak\u00e9 f\u00e1zi n\u00e1kupn\u00edho procesu se pr\u00e1v\u011b nach\u00e1z\u00ed.<\/li>\n
  • Obraz Va\u0161\u00ed zna\u010dky \u2013 modern\u00ed spot\u0159ebitel\u00e9 hledaj\u00ed p\u0159ed dokon\u010den\u00edm n\u00e1kupu podobn\u00e9 nab\u00eddky, zji\u0161\u0165uj\u00ed, jak\u00e9 jsou recenze, ptaj\u00ed se zn\u00e1m\u00fdch. Pe\u010dujte o budov\u00e1n\u00ed pozitivn\u00edch zku\u0161enost\u00ed mezi z\u00e1kazn\u00edky a Va\u0161\u00ed zna\u010dkou. Budou se r\u00e1di vracet a objednaj\u00ed si i dal\u0161\u00ed zbo\u017e\u00ed. Ukazatel CCR tak bude velmi n\u00edzk\u00fd.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Kolik z\u00e1kazn\u00edk\u016f si n\u00e1kup ve Va\u0161em obchod\u011b rozmysl\u00ed, a kter\u00e9 faktory to ovliv\u0148uj\u00ed?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3915"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3915\/revisions"}],"predecessor-version":[{"id":16055,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3915\/revisions\/16055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}