{"id":3918,"date":"2018-12-08T16:10:04","date_gmt":"2018-12-08T15:10:04","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/podstawowe-wskazniki-w-e-commerce\/"},"modified":"2025-01-16T18:52:28","modified_gmt":"2025-01-16T18:52:28","slug":"hlavni-ukazatele-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/hlavni-ukazatele-v-e-commerce\/","title":{"rendered":"Hlavn\u00ed ukazatele v e-commerce"},"content":{"rendered":"
Zn\u00e1te r\u010den\u00ed pokud n\u011bco nedok\u00e1\u017eete zm\u011b\u0159it, nem\u016f\u017eete to \u0159\u00eddit<\/em>? Ur\u010dit\u011b ano. Shroma\u017e\u010fov\u00e1n\u00ed dat a jejich spr\u00e1vn\u00e1 anal\u00fdza pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 faktory, kter\u00e9 zefektiv\u0148uj\u00ed fungov\u00e1n\u00ed ka\u017ed\u00e9 firmy. Plat\u00ed to i pro e-commerce. Kter\u00e9 KPI se vyplat\u00ed kontrolovat v oblasti online n\u00e1kup\u016f? Seznamte se s 5 kl\u00ed\u010dov\u00fdmi ukazateli v e-commerce!<\/h5>\n

M\u00edra konverze<\/h4>\n

M\u00edra konverze je pod\u00edlem v\u0161ech vytvo\u0159en\u00fdch objedn\u00e1vek k po\u010dtu n\u00e1v\u0161t\u011bv e-shopu. D\u00edky tomuto ukazateli m\u016f\u017eete ur\u010dit, jak velkou n\u00e1v\u0161t\u011bvnost Va\u0161eho e-shopu pot\u0159ebujete, aby se prodeje zv\u00fd\u0161ily o X%. To se hod\u00ed, ne?<\/p>\n

D\u00edky konverzi lze zm\u011b\u0159it mnoho \u010dinnost\u00ed \u2013 zhodnotit \u00fa\u010dinnost marketingov\u00fdch kampan\u00ed, jednotliv\u00fdch propaga\u010dn\u00edch kan\u00e1l\u016f nebo produktov\u00fdch kategori\u00ed.<\/p>\n

CAC (ang. Cost of Acquiring Customer<\/em>), n\u00e1klady na z\u00edsk\u00e1n\u00ed nov\u00e9ho z\u00e1kazn\u00edka<\/h4>\n

Tento ukazatel informuje, kolik ve skute\u010dnosti stoj\u00ed nov\u00fd z\u00e1kazn\u00edk. Jedn\u00e1 se o pod\u00edl n\u00e1klad\u016f na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v\u00a0dan\u00e9m kan\u00e1lu k\u00a0po\u010dtu nov\u00fdch spot\u0159ebitel\u016f. Po\u010d\u00edt\u00e1 se za\u00a0dan\u00e9 \u010dasov\u00e9 obdob\u00ed a v\u00a0r\u00e1mci stanoven\u00e9ho zdroje z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n

Pokud jste nap\u0159\u00edklad utratili 10\u00a0000 CZK za marketing na Facebooku a d\u00edky tomu jste z\u00edskali 100 nov\u00fdch z\u00e1kazn\u00edk\u016f, ukazatel CAC je 100 CZK.<\/p>\n

LTV \/ CLV (ang. Customer Lifetime Value<\/em>), \u017eivotn\u00ed cyklus z\u00e1kazn\u00edka<\/h4>\n

Ukazatel LTV je sou\u010dinem pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vek, jejich po\u010dtu a pr\u016fm\u011brn\u00e9ho \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka.<\/p>\n

Obecn\u011b lze \u0159\u00edci, \u017ee tento ukazatel p\u0159edstavuje pr\u016fm\u011brn\u00fd zisk z\u00a0n\u00e1kup\u016f pr\u016fm\u011brn\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n

Pokud nap\u0159\u00edklad prod\u00e1v\u00e1te \u017eiv\u00e9 v\u00e1no\u010dn\u00ed stromky a z\u00e1kazn\u00edci si je u V\u00e1s objedn\u00e1vaj\u00ed jednou ro\u010dn\u011b, a ka\u017ed\u00fd stromek stoj\u00ed v pr\u016fm\u011bru 500 CZK a ka\u017ed\u00fd z\u00e1kazn\u00edk se dal\u0161\u00ed 3 roky pro stromek vrac\u00ed, je LTV 1 500 CZK. Ka\u017ed\u00fd nov\u00fd z\u00e1kazn\u00edk tak bude generovat dal\u0161\u00edch 1\u00a0500 CZK.<\/p>\n

AOV (ang. Average Order Value<\/em>), pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky<\/h4>\n

Ukazatel p\u0159edstavuje pr\u016fm\u011brnou hodnotu ka\u017ed\u00e9 objedn\u00e1vky ve Va\u0161em e-shopu. Po\u010d\u00edt\u00e1 se jako pod\u00edl hodnoty objedn\u00e1vky v dan\u00e9m obdob\u00ed k po\u010dtu objedn\u00e1vek za stejn\u00e9 obdob\u00ed. \u010c\u00edm je ukazatel AOV v\u011bt\u0161\u00ed, t\u00edm lep\u0161\u00ed m\u00e1te v\u00fdsledky.<\/p>\n

M\u00edra opu\u0161t\u011bn\u00ed ko\u0161\u00edk\u016f<\/h4>\n

Pro e-commerce je to velmi d\u016fle\u017eit\u00fd ukazatel. Ur\u010duje se pod\u00edlem mno\u017estv\u00ed nedokon\u010den\u00fdch objedn\u00e1vek vzhledem ke v\u0161em objedn\u00e1vk\u00e1m v\u00a0dan\u00e9m obdob\u00ed.<\/p>\n

Pokud je tato hodnota vysok\u00e1, je t\u0159eba prov\u00e9st anal\u00fdzu n\u00e1kupn\u00ed cesty z\u00e1kazn\u00edka a vychytat slab\u00e1 m\u00edsta, kter\u00e1 z\u00e1kazn\u00edky odrazuj\u00ed od dokon\u010den\u00ed objedn\u00e1vek.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u011bt nejd\u016fle\u017eit\u011bj\u0161\u00edch ukazatel\u016f v e-commerce, d\u00edky nim\u017e lze analyzovat efektivitu ka\u017ed\u00e9ho e-shopu<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=3918"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3918\/revisions"}],"predecessor-version":[{"id":16053,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/3918\/revisions\/16053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=3918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=3918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=3918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}