{"id":6743,"date":"2019-04-10T14:48:08","date_gmt":"2019-04-10T12:48:08","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/unikaj-strony-z-brakiem-wyszukiwania\/"},"modified":"2019-04-10T14:48:08","modified_gmt":"2019-04-10T12:48:08","slug":"vyhybej-se-strance-s-absenci-vyhledavani","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/vyhybej-se-strance-s-absenci-vyhledavani\/","title":{"rendered":"Vyh\u00fdbej se str\u00e1nce s absenc\u00ed vyhled\u00e1v\u00e1n\u00ed!"},"content":{"rendered":"

Kdy\u017e u\u017eivatel – p\u0159i hled\u00e1n\u00ed vhodn\u00e9ho v\u00fdrobku – naraz\u00ed na absenci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, existuje velik\u00e9 riziko, \u017ee opust\u00ed str\u00e1nku. Pokud bude\u0161 v\u011bnovat jenom trochu pozornosti str\u00e1nce zero search, m\u016f\u017ee\u0161 jednodu\u0161e zm\u011bnit potenci\u00e1ln\u00ed prohru na \u0161anci pro objeven\u00ed nab\u00eddky z Tv\u00e9ho obchodu. A jak je zn\u00e1mo, \u010d\u00edm je v\u011bt\u0161\u00ed anga\u017eovanost v n\u00e1kupn\u00ed proces, t\u00edm je v\u011bt\u0161\u00ed \u0161ance na prodej. Seznam se s ov\u011b\u0159enou strategi\u00ed jako konvertuj\u00edc\u00ed alternativou pro str\u00e1nku zero search!<\/strong><\/p>\n

Vyh\u00fdbej se str\u00e1nce s absenc\u00ed v\u00fdsledk\u016f<\/h4>\n

Krom\u011b samotn\u00e9 p\u0159\u00edtomnosti vyhledava\u010de na\u00a0str\u00e1nce je tak\u00e9 d\u016fle\u017eit\u00e9, aby fungoval zcela spr\u00e1vn\u011b. Ka\u017edoro\u010dn\u011b je publikov\u00e1no mnoho \u010dl\u00e1nk\u016f\u00a0t\u00fdkaj\u00edc\u00edch se produktivity datab\u00e1z\u00ed a optimalizace\u00a0algoritm\u016f vyhled\u00e1v\u00e1n\u00ed, chyb\u00ed v\u0161ak \u00fa\u010dinn\u00e9 strategie pro str\u00e1nky zero search. Nejpopul\u00e1rn\u011bj\u0161\u00ed\u00a0\u0159e\u0161en\u00ed se neprom\u00edtaj\u00ed ani do zlep\u0161en\u00ed prodeje ani na dobu relace. Pokud u\u017eivatel nenajde v\u00fdrobek, kter\u00fd hledal, prost\u011b zav\u0159e str\u00e1nku Tv\u00e9ho obchodu a ve vyhled\u00e1v\u00e1n\u00ed bude pokra\u010dovat … u konkurence.<\/p>\n

Nejvy\u0161\u0161\u00ed doba pod\u00edvat se na str\u00e1nku zero search jako na str\u00e1nku s prodejn\u00edm potenci\u00e1lem. I kdy\u017e je jedin\u00fdm hl\u00e1\u0161en\u00edm absence v\u00fdrobku<\/em> str\u00e1nka zero search m\u00e1 st\u00e1le \u0161anci konvertovat! Ka\u017ed\u00e1 n\u00e1v\u0161t\u011bva z\u00e1kazn\u00edka by m\u011bla b\u00fdt p\u0159\u00edle\u017eitost\u00ed k prodeji, n\u00ed\u017ee uveden\u00e9 \u0159e\u0161en\u00ed Ti pom\u016f\u017ee ji neztratit.<\/p>\n

V m\u00edst\u011b absence vyhled\u00e1v \u00e1n\u00ed pou\u017eij doporu\u010den\u00ed v\u00fdrobk\u016f<\/h4>\n

Nej\u00fa\u010dinn\u011bj\u0161\u00edm \u0159e\u0161en\u00edm je uk\u00e1zat z\u00e1kazn\u00edkovi alternativu pro chyb\u011bj\u00edc\u00ed v\u00fdrobek a povzbudit\u00a0ho k pokra\u010dov\u00e1n\u00ed v n\u00e1kupn\u00edm procesu. Pravidlo je velmi jednoduch\u00e9: \u2018nem\u00e1me v\u00fdrobek\u00a0A, ale m\u00e1me v\u00fdrobek B, kter\u00fd by T\u011b mohl zaj\u00edmat.\u2019 Zde se ide\u00e1ln\u011b osv\u011bd\u010d\u00ed personalizovan\u00fd\u00a0syst\u00e9m oporu\u010den\u00ed. Je d\u016fle\u017eit\u00e9, aby navrhovan\u00e9 doporu\u010den\u00ed bylo\u00a0zobrazeno v re\u00e1ln\u00e9m \u010dase a odpov\u00eddalo preferenc\u00edm n\u00e1v\u0161t\u011bvn\u00edka- pak \u0161ance na prodej roste.\u00a0A zcela jist\u011b zadr\u017e\u00edme potenci\u00e1ln\u00edho z\u00e1kazn\u00edka na str\u00e1nce.<\/p>\n

Postaven\u00e9 na um\u011bl\u00e9 inteligenci algoritmy\u00a0engine doporu\u010dov\u00e1n\u00ed QuarticOn shroma\u017e\u010fuj\u00ed \u00fadaje o chov\u00e1n\u00ed u\u017eivatel\u016f a na jejich\u00a0z\u00e1klad\u011b vytv\u00e1\u0159ej\u00ed behavior\u00e1ln\u00ed profily. Doporu\u010den\u00ed jsou zvolen\u00e1 na z\u00e1klad\u011b mj. historie\u00a0vyhled\u00e1v\u00e1n\u00ed, historie nav\u0161t\u011bvov\u00e1n\u00ed str\u00e1nek\u00a0s v\u00fdrobky atd. Doporu\u010den\u00ed\u00a0 \u0159edstavuje n\u00e1kupn\u00ed impuls pro u\u017eivatele a probouz\u00ed z\u00e1jem o jin\u00fd\u00a0v\u00fdrobek, d\u00edky \u010demu\u017e se jeho pozornost odvrac\u00ed od odrazuj\u00edc\u00edho hl\u00e1\u0161en\u00ed \u2018nenalezeny \u017e\u00e1dn\u00e9\u00a0v\u00fdsledky\u2019. A Ty generuje\u0161 prodej tam, kde jsi o n\u011bj doposud p\u0159ich\u00e1zel!<\/p>\n

Nezapome\u0148 na um\u00edst\u011bn\u00ed vyhled\u00e1vac\u00edho okna<\/h4>\n

Pamatuj, abys dal sv\u00e9mu z\u00e1kazn\u00edkovi \u0161anci na op\u011btovn\u00e9 vyhled\u00e1v\u00e1n\u00ed v\u00fdrobku. Um\u00edst\u011bn\u00ed vyhled\u00e1vac\u00edho okna je velmi d\u016fle\u017eit\u00e9, jeliko\u017e u\u017eivatel se m\u016f\u017ee op\u011btovn\u011b pokusit o vyhled\u00e1n\u00ed v\u00fdrobku, kter\u00fd hled\u00e1. T\u00edm, \u017ee ho zadr\u017e\u00edme na str\u00e1nce, mu d\u00e1v\u00e1me dodate\u010dn\u00fd \u010das na rozmy\u0161lenou a m\u016f\u017ee se uk\u00e1zat, \u017ee se s\u00e1m zorientuje, \u017ee nespr\u00e1vn\u011b napsal n\u00e1zev (popul\u00e1rn\u00ed p\u0159eklepy). M\u016f\u017ee tak\u00e9 zkusit naj\u00edt v\u00fdrobek podle jin\u00fdch kl\u00ed\u010dov\u00fdch slov nebo si tak\u00e9 vzpomene, \u017ee to nebyla jedin\u00e1 v\u011bc, kterou si pl\u00e1noval koupit. T\u00edmto bude pokra\u010dovat\u00a0ve vyhled\u00e1v\u00e1n\u00ed, v\u00edce se zapoj\u00ed do procesu a ocen\u00ed funk\u010dnost webu s Tv\u00fdm obchodem, co\u017e se nakonec prom\u00edtne do prodeje.<\/p>\n

Stru\u010dn\u011b \u0159e\u010deno…<\/h4>\n
    \n
  • vyh\u00fdbej se str\u00e1nce s absenc\u00ed vyhled\u00e1v\u00e1n\u00ed, na kter\u00e9 ztr\u00e1c\u00ed\u0161 prodej;<\/li>\n
  • m\u00edsto n\u00ed pou\u017e\u00edvej personalizovan\u00e1 doporu\u010den\u00ed, d\u00edky kter\u00fdm maxim\u00e1ln\u011b efektivn\u011b vyu\u017eije\u0161 \u0161anci na prodej;<\/li>\n
  • nezapom\u00ednej na vyhled\u00e1vac\u00ed okno a dej sv\u00e9mu z\u00e1kazn\u00edkovi \u0161anci, aby na\u0161el vhodn\u00fd v\u00fdrobek.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Jak prom\u011bnit potenci\u00e1ln\u00ed ne\u00fasp\u011bch v \u0161anci objevit nab\u00eddku e-obchodu? Ov\u011b\u0159en\u00e1 strategie pro konverzi str\u00e1nky zero search.<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6743"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}