{"id":6745,"date":"2019-04-10T15:57:23","date_gmt":"2019-04-10T13:57:23","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/pusty-koszyk-czyli-jak-uniknac-najczestszego-bledu-w-e-commerce\/"},"modified":"2019-04-10T15:57:23","modified_gmt":"2019-04-10T13:57:23","slug":"tvuj-kosik-je-prazdny-jak-se-vyhnout-nejcastejsi-chybe-v-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/tvuj-kosik-je-prazdny-jak-se-vyhnout-nejcastejsi-chybe-v-e-commerce\/","title":{"rendered":"Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd, jak se vyhnout nej\u010dast\u011bj\u0161\u00ed chyb\u011b v e\u2011commerce"},"content":{"rendered":"<p class=\"intercom-align-left\">Vyb\u00edz\u00ed toto hl\u00e1\u0161en\u00ed k dal\u0161\u00edmu n\u00e1kupu? Aby zv\u011bt\u0161it jeho atraktivitu je nutno za\u010d\u00edt od zji\u0161t\u011bn\u00ed, komu se zobrazuje. N\u00e1sledn\u011b je vhodn\u00e9 se zamyslet nad \u0159e\u0161en\u00edm, kter\u00e9 m\u00edsto, aby jenom informovalo, \u017ee ko\u0161\u00edk je pr\u00e1zdn\u00fd, motivovalo z\u00e1kazn\u00edka k proveden\u00ed n\u00e1kupu. Jak ud\u011blat to, aby z\u00e1kazn\u00edk neodch\u00e1zel z obchodu s pr\u00e1zdnou? V dne\u0161n\u00edm \u010dl\u00e1nku krok za krokem probereme strategii pro jedno z kl\u00ed\u010dov\u00fdch m\u00edst online obchodu: str\u00e1nku s pr\u00e1zdn\u00fdm ko\u0161\u00edkem.<\/p>\n<h4 id=\"twj-koszyk-jest-pusty-kto-zobaczy-ten-komunikat\" class=\"intercom-align-left\" data-post-processed=\"true\">\u2018Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd!\u2019- kdo uvid\u00ed toto hl\u00e1\u0161en\u00ed?<\/h4>\n<p class=\"intercom-align-left\">Na za\u010d\u00e1tku se pozastavme nad t\u00edm, komu se tato informace o pr\u00e1zdn\u00e9m ko\u0161\u00edku zobrazuje. Ostatn\u011b to nen\u00ed standardn\u00ed etapa n\u00e1kupn\u00edho procesu. <b>M\u016f\u017eeme vyjmenovat 4 situace, kdy u\u017eivatel nav\u0161t\u011bvuje str\u00e1nku s ko\u0161\u00edkem p\u0159esto, \u017ee je pr\u00e1zdn\u00fd:<\/b><\/p>\n<ul>\n<li>U\u017eivatel chce si prohl\u00eddnout polo\u017eky, kter\u00e9 p\u0159idal do ko\u0161\u00edku v pr\u016fb\u011bhu posledn\u00ed n\u00e1v\u0161t\u011bvy. Bohu\u017eel jeho obsah ji\u017e vypr\u0161el.<\/li>\n<li>U\u017eivatel vlo\u017eil v\u00fdrobek do ko\u0161\u00edku, ale nebyl p\u0159ihl\u00e1\u0161en\u00fd a polo\u017eky se nezobrazuj\u00ed na jeho \u00fa\u010dtu.<\/li>\n<li>U\u017eivatel kontroloval obsah ko\u0161\u00edku a n\u00e1sledn\u011b z n\u011bho odstranil v\u0161echny v\u00fdrobky.<\/li>\n<li>U\u017eivatel p\u0159esn\u011b nev\u00ed, jak prob\u00edh\u00e1 proces prov\u00e1d\u011bn\u00ed n\u00e1kupu online.<\/li>\n<\/ul>\n<p class=\"intercom-align-left\"><b>V \u017e\u00e1dn\u00e9m z uveden\u00fdch p\u0159\u00edpad\u016f nem\u00e1 informace o pr\u00e1zdn\u00e9m ko\u0161\u00edku \u017e\u00e1dnou jinou funkci ne\u017eli informa\u010dn\u00ed. My v\u0161ak zn\u00e1me n\u011bco, co funguje! Optimalizuj str\u00e1nku s pr\u00e1zdn\u00fdm ko\u0161\u00edkem a pomoz z\u00e1kazn\u00edkovi naj\u00edt produkt, kter\u00fd pot\u0159ebuje.<\/b><\/p>\n<h4 id=\"dostosuj-komunikat-do-konkretnej-sytuacji\" class=\"intercom-align-left\" data-post-processed=\"true\">P\u0159izp\u016fsob hl\u00e1\u0161en\u00ed konkr\u00e9tn\u00ed situaci<\/h4>\n<p>Kdy\u017e z\u00e1kazn\u00edk nav\u0161t\u011bvuje str\u00e1nku s ko\u0161\u00edkem, d\u011bl\u00e1 to za ur\u010dit\u00fdm \u00fa\u010delem. Automatick\u00e9 hl\u00e1\u0161en\u00ed\u00a0nen\u00ed pro n\u011bj \u017e\u00e1dn\u00fdm zp\u016fsobem n\u00e1pomocn\u00e9. P\u0159izp\u016fsob jej konkr\u00e9tn\u00ed situaci a <strong>pom\u016f\u017ee\u0161 u\u017eivateli\u00a0rychleji naj\u00edt vhodn\u00fd v\u00fdrobek<\/strong>.<\/p>\n<p>Nap\u0159\u00edklad: \u2018Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd. Pod\u00edvej se na posledn\u00ed prohl\u00ed\u017een\u00e9 v\u00fdrobky!\u2019 dos\u00e1hne mnohem lep\u0161\u00edho v\u00fdsledu ne\u017e samotn\u00e9 \u2018Pr\u00e1zdn\u00fd ko\u0161\u00edk\u2019. Obdobn\u011b je to v p\u0159\u00edpad\u011b z\u00e1kazn\u00edka, kter\u00fd nev\u00ed,\u00a0jak nakupovat online a ocitl se na str\u00e1nce s ko\u0161\u00edkem ne tak zcela v\u011bdom\u011b. Je ho pak nutno nav\u00e9st a na tomto m\u00edst\u011b uk\u00e1zat pro n\u011bj zvolen\u00e9 produkty. Od n\u00e1kupu ho pak d\u011bl\u00ed u\u017e jenom kliknut\u00ed.<\/p>\n<p><strong>Jednoduch\u00e9 sd\u011blen\u00ed<\/strong>, maxim\u00e1ln\u011b <strong>zjednodu\u0161en\u00fd<\/strong> proces vyhled\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f. Samotn\u00fd obsah je v\u0161ak p\u0159\u00edli\u0161 m\u00e1lo. Nezbytn\u00e9 jsou doprovodn\u00e9 vizu\u00e1ln\u00ed prvky. Nejl\u00e9pe se osv\u011bd\u010duje inteligentn\u00ed syst\u00e9m doporu\u010den\u00ed, kter\u00fd pom\u016f\u017ee v u\u010din\u011bn\u00ed rozhodnut\u00ed. O tom n\u00ed\u017ee.<\/p>\n<h4 id=\"pom-klientowi-znale-produkt-ktrego-potrzebuje\" class=\"intercom-align-left\" data-post-processed=\"true\">Pomoz z\u00e1kazn\u00edkovi naj\u00edt v\u00fdrobek, kter\u00fd pot\u0159ebuje!<\/h4>\n<p><strong>Str\u00e1nka s pr\u00e1zdn\u00fdm ko\u0161\u00edkem<\/strong> <strong>je jedn\u00edm z m\u00edst\u00a0na webu s obrovsk\u00fdm prodejn\u00edm potenci\u00e1lem<\/strong>, kter\u00fd zpravidla z\u016fst\u00e1v\u00e1 nevyu\u017eit. \u0158e\u0161en\u00ed\u00a0QuarticOn \u00fa\u010dinn\u011b a komplexn\u011b optimalizuje tento prostor. Jak\u00fdm zp\u016fsobem? Na z\u00e1klad\u011b strategie personalizovan\u00e9ho doporu\u010den\u00ed.<\/p>\n<p>Inteligentn\u00ed algoritmy zkoumaj\u00ed chov\u00e1n\u00ed ka\u017ed\u00e9ho u\u017eivatele zvl\u00e1\u0161\u0165 a n\u00e1sledn\u011b na z\u00e1klad\u011b nashrom\u00e1\u017ed\u011bn\u00fdch \u00fadaj\u016f vol\u00ed v\u00fdrobky s ohledem na jeho individu\u00e1ln\u00ed preference. U\u017eivateli, kter\u00fd\u00a0nav\u0161t\u011bvuje obchod op\u011btovn\u011b, jsou doporu\u010dov\u00e1ny polo\u017eky, kter\u00e9 si naposledy prohl\u00ed\u017eel. Pokud\u00a0z\u00e1kazn\u00edk je na str\u00e1nce poprv\u00e9, jsou mu doporu\u010dov\u00e1ny v\u00fdrobky \u2018Zvolen\u00e9 pro tebe\u2019, kter\u00e9:<\/p>\n<p>a) koresponduj\u00ed s v\u00fdrobky, kter\u00e9 si prohl\u00e9dl<br \/>\nb) zahrnuj\u00ed aktu\u00e1ln\u00ed trendy nebo akce.<\/p>\n<p>Doporu\u010den\u00ed jsou zobrazov\u00e1na v re\u00e1ln\u00e9m \u010dase a obsah r\u00e1me\u010dk\u016f je dynamick\u00fd. V praxi to znamen\u00e1, \u017ee pokud z\u00e1kazn\u00edk pr\u00e1v\u011b odstranil v\u00fdrobek\u00a0z ko\u0161\u00edku, automaticky se m\u011bn\u00ed p\u0159ipraven\u00e1 pro n\u011bj nab\u00eddka. Doporu\u010den\u00ed vyvol\u00e1vaj\u00ed n\u00e1kupn\u00ed impuls a op\u011btovn\u011b zapojuj\u00ed z\u00e1kazn\u00edka do n\u00e1kupn\u00edho procesu, \u010d\u00edm\u017e zv\u011bt\u0161uj\u00ed \u0161anci na prodej!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak vyu\u017e\u00edt potenci\u00e1l str\u00e1nky pr\u00e1zdn\u00e9ho ko\u0161\u00edku k tomu, aby z\u00e1kazn\u00edka povzbudit k n\u00e1kupu?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6745"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}