{"id":6874,"date":"2019-04-11T10:19:34","date_gmt":"2019-04-11T08:19:34","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/strona-bledu-404-ktora-konwertuje\/"},"modified":"2019-04-11T10:19:34","modified_gmt":"2019-04-11T08:19:34","slug":"chybova-stranka-404-ktera-konvertuje","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/chybova-stranka-404-ktera-konvertuje\/","title":{"rendered":"Chybov\u00e1 str\u00e1nka 404, kter\u00e1 konvertuje?"},"content":{"rendered":"

Nic tak neodrad\u00ed z\u00e1kazn\u00edka jako error 404. Pr\u00e1zdn\u00e1 str\u00e1nka p\u0159i vyhled\u00e1v\u00e1n\u00ed tvo\u0159\u00ed 97% bounce rate. Je to velmi d\u016fle\u017eit\u00e1 metrika a je nutno ji v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost. Napov\u00edme jenom, \u017ee nejpopul\u00e1rn\u011bj\u0161\u00ed chybov\u00e9 str\u00e1nky 404 nejsou \u00fasp\u011b\u0161n\u00e9 v e-commerce. My v\u0161ak zn\u00e1me n\u011bco, co funguje.<\/p>\n

Co je to chyba 404?<\/h3>\n

Vzpom\u00edn\u00e1\u0161 si na situaci, kdy jsi p\u0159i nakupov\u00e1n\u00ed na internetu kliknul na zvolenou polo\u017eku a m\u00edsto toho, aby ses dostal na str\u00e1nku v\u00fdrobku, byl jsi p\u0159esm\u011brov\u00e1n na str\u00e1nku Chyba 404, chyb\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/em>? Error HTTP 404 znamen\u00e1, \u017ee str\u00e1nka nebyla nalezena na serveru. Je mo\u017en\u00e9, \u017ee\u00a0byla odstran\u011bna nebo p\u0159em\u00edst\u011bna, adresa URL nebyla spr\u00e1vn\u011b modifikov\u00e1na nebo u\u017eivatel nespr\u00e1vn\u011b\u00a0napsal URL. Stru\u010dn\u011b \u0159e\u010deno chyba 404 znamen\u00e1, \u017ee str\u00e1nka p\u0159i\u0159azen\u00e1 k zadan\u00e9mu URL neexistuje.<\/p>\n

Pod\u00edvejme se podrobn\u011b na nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010diny a \u0159e\u0161en\u00ed…<\/h3>\n

U\u017e v\u00edme co je to chyba 404 a jak negativn\u00ed dopad pro Tv\u016fj obchod se sebou p\u0159in\u00e1\u0161\u00ed. P\u0159ejd\u011bme tedy k jej\u00edmu opraven\u00ed. Nejd\u0159\u00edve zapni zpr\u00e1vy o chyb\u00e1ch a n\u00e1sledn\u011b obnov str\u00e1nku s chybou 404, aby\u00a0zkontrolovat obsah hl\u00e1\u0161en\u00ed, kter\u00fd umo\u017en\u00ed zjistit p\u0159\u00ed\u010dinu probl\u00e9mu. N\u00ed\u017ee uv\u00e1d\u00edme 4 nej\u010dast\u011bj\u0161\u00ed\u00a0p\u0159\u00ed\u010diny a zp\u016fsoby jejich \u0159e\u0161en\u00ed.<\/p>\n

Odstran\u011bn\u00ed str\u00e1nek<\/h4>\n

error 404 se velmi \u010dasto objevuje na str\u00e1nk\u00e1ch, kter\u00e9\u00a0byly d\u0159\u00edve z n\u011bjak\u00e9ho d\u016fvodu odstran\u011bny z Tv\u00e9ho obchodu. Mohly v\u0161ak\u00a0b\u00fdt d\u0159\u00edve indexov\u00e1ny ve vyhledava\u010di a u\u017eivatele se nad\u00e1le s nimi setk\u00e1vaj\u00ed.<\/p>\n

\u0158e\u0161en\u00ed<\/em>: nastavit p\u0159esm\u011brov\u00e1n\u00ed odstran\u011bn\u00fdch str\u00e1nek na nap\u0159. dedikovanou str\u00e1nku HTML, kter\u00e1 bude vl\u00eddn\u00fdm zp\u016fsobem informovat u\u017eivatele o chyb\u011b. V dal\u0161\u00ed \u010d\u00e1sti \u010dl\u00e1nku p\u0159edstavujeme \u0159e\u0161en\u00ed – zvy\u0161uj\u00edc\u00ed prodejn\u00ed potenci\u00e1l – pro tuto str\u00e1nku.<\/p>\n

Chyb\u011bj\u00edc\u00ed opr\u00e1vn\u011bn\u00ed<\/h4>\n

Pokud obsah\u00a0hl\u00e1\u0161en\u00ed \u0159\u00edk\u00e1 Nem\u00e1\u0161 opr\u00e1vn\u011bn\u00ed k p\u0159\u00edstupu k…<\/em> probl\u00e9m se t\u00fdk\u00e1 nejpravd\u011bpodobn\u011bji opr\u00e1vn\u011bn\u00ed.<\/p>\n

\u0158e\u0161en\u00ed<\/em>: p\u0159izp\u016fsobit sv\u00e9 opr\u00e1vn\u011bn\u00ed CHMOD prost\u0159ednictv\u00edm serveru FTP. Opr\u00e1vn\u011bn\u00ed k p\u0159\u00edstupu se\u00a0mezi dodavateli li\u0161\u00ed, proto nejl\u00e9pe kontaktuj sv\u00e9ho dodavatele s \u017e\u00e1dost\u00ed o poskytnut\u00ed informace nebo s \u017e\u00e1dost\u00ed, aby p\u0159izp\u016fsobil nastaven\u00ed m\u00edsto Tebe.<\/p>\n

Nespr\u00e1vn\u011b zkonfigurovan\u00fd Certifik\u00e1t SSL<\/h4>\n

V p\u0159\u00edpad\u011b, kdy se chyba 404\u00a0zobrazuje po instalaci certifik\u00e1tu SSL, znamen\u00e1 to \u017ee, certifik\u00e1t SSL nebyl spr\u00e1vn\u011b zkonfigurov\u00e1n.<\/p>\n

\u0158e\u0161en\u00ed<\/em>: Ov\u011b\u0159it u sv\u00e9ho dodavatele internetov\u00fdch slu\u017eeb, jestli se Tvoje adresa URL v protokolu SSL spojuje se spr\u00e1vnou adresou URL uvnit\u0159 souboru .htaccess.<\/p>\n

Probl\u00e9my se souborem htaccess<\/h4>\n

Htaccess je to konfigura\u010dn\u00ed soubor vyu\u017e\u00edv\u00e1n servery Apache v hlavn\u00edm\u00a0adres\u00e1\u0159i, kter\u00fd je zodpov\u011bdn\u00fd za kontrolu p\u0159esm\u011brov\u00e1n\u00ed a tak\u00e9 zm\u011bny\u00a0adresy URL.<\/p>\n

\u0158e\u0161en\u00ed<\/em>: probl\u00e9m \u010dasto vy\u0159e\u0161\u00ed u\u017e samotn\u00e9 op\u011btovn\u00e9 obnoven\u00ed souboru. M\u016f\u017ee\u0161 ru\u010dn\u011b odstranit soubor .htaccess prost\u0159ednictv\u00edm serveru FTP a op\u011btovn\u011b ho otev\u0159\u00edt v Back Office\/Pokro\u010dil\u00fdch parametrech\/Nastaven\u00ed v\u00fdkonu.<\/p>\n

Chyba 404, kter\u00e1 – m\u00edsto odrazovat – konvertuje?<\/h3>\n

Chybov\u00e1 str\u00e1nka 404<\/strong> je jedn\u00edm z m\u00edst virtu\u00e1ln\u00edho prostoru online obchodu, kter\u00e9 m\u00e1 potenci\u00e1l ke generov\u00e1n\u00ed dodate\u010dn\u00e9ho prodeje<\/strong> a b\u00fdv\u00e1 v\u011bt\u0161inou nevyu\u017eito. Nejpopul\u00e1rn\u011bj\u0161\u00ed str\u00e1nky error 404\u00a0 nejsou efektivn\u00ed pro Tv\u00e9 podnik\u00e1n\u00ed.<\/p>\n

Existuje v\u0161ak \u0159e\u0161en\u00ed, kter\u00e9 d\u00edky p\u0159\u00edzniv\u00e9mu rozhran\u00ed (nativn\u00ed doporu\u010den\u00ed<\/strong>) podv\u011bdom\u011b uji\u0161\u0165uje n\u00e1v\u0161t\u011bvn\u00edka, \u017ee se po\u0159\u00e1d nach\u00e1z\u00ed na spr\u00e1vn\u00e9m webu a zadr\u017euje ho na n\u011bm, p\u0159i\u010dem\u017e ho z\u00e1rove\u0148 vyb\u00edz\u00ed k pokra\u010dov\u00e1n\u00ed v n\u00e1kupn\u00edm procesu.<\/strong><\/p>\n

Pou\u017eit\u00ed personalizovan\u00e9ho syst\u00e9mu doporu\u010den\u00ed na str\u00e1nce error 404 pom\u00e1h\u00e1 potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi najit v\u00fdrobek, co\u017e se nakonec projevuje v prodeji.<\/p>\n

Nej\u010dast\u011bji pou\u017e\u00edvan\u00fdmi strategiemi doporu\u010den\u00ed jsou:<\/h3>\n
    \n
  • personalizovan\u00e9 n\u00e1vrhy v\u00fdrobk\u016f podobn\u00fdch t\u011bm, kter\u00e9 si z\u00e1kazn\u00edk p\u0159ed chv\u00edli prohl\u00ed\u017eel v obchod\u011b;;<\/li>\n
  • posledn\u011b prohl\u00ed\u017een\u00e9 v\u00fdrobky;<\/li>\n
  • bestsellery nebo ak\u010dn\u00ed nab\u00eddky.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Objevte kl\u00ed\u010dov\u00e1 m\u00edsta Va\u0161ich webov\u00fdch str\u00e1nek, jejich\u017e optimalizace V\u00e1m pom\u016f\u017ee zv\u00fd\u0161it prodej<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6874"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}