{"id":6887,"date":"2019-05-13T14:27:49","date_gmt":"2019-05-13T12:27:49","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/status-zamowienia-generujacy-dodatkowa-sprzedaz\/"},"modified":"2019-05-13T14:27:49","modified_gmt":"2019-05-13T12:27:49","slug":"stav-objednavky-ktery-generuje-dodatecny-prodej","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/stav-objednavky-ktery-generuje-dodatecny-prodej\/","title":{"rendered":"Stav objedn\u00e1vky, kter\u00fd generuje dodate\u010dn\u00fd prodej?"},"content":{"rendered":"

D\u011bkujeme za n\u00e1kup! M\u016f\u017ee\u0161 pr\u016fb\u011b\u017en\u011b kontrolovat stav objedn\u00e1vky na sv\u00e9m Z\u00e1kaznick\u00e9m \u00fa\u010dtu.<\/em><\/p>\n

Tohle je posledn\u00ed hl\u00e1\u0161en\u00ed, kter\u00e9 spat\u0159\u00ed Tv\u016fj z\u00e1kazn\u00edk po dokon\u010den\u00ed n\u00e1kupu. N\u00e1sledn\u011b n\u011bkolikr\u00e1t nav\u0161t\u00edv\u00ed str\u00e1nku, aby pozoroval, jak se stav objedn\u00e1vky m\u011bn\u00ed z \u2018p\u0159ipravuje se\u2019 na \u2018odeslan\u00e9\u2019, a\u017e do \u2018provedeno\u2019. Zjisti co ud\u011blat, aby ov\u011b\u0159en\u00ed stavu objedn\u00e1vky nebylo jedinou aktivitou z jeho strany a jak vygenerovat dodate\u010dn\u00fd prodej!<\/p>\n

Jak vypad\u00e1 str\u00e1nka stavu objedn\u00e1vky?<\/h3>\n

Nej\u010dast\u011bji ihned po proveden\u00ed objedn\u00e1vky z\u00e1kazn\u00edk obdr\u017e\u00ed automatick\u00fd e-mail s potvrzen\u00edm p\u0159ijet\u00ed objedn\u00e1vky. N\u00e1sledn\u011b je zasl\u00e1no potvrzen\u00ed s podrobn\u00fdm popisem objedn\u00e1vky op\u011btovnou informac\u00ed, \u017ee m\u016f\u017ee sledovat jej\u00ed stav na webu. Pokud zadal telefonn\u00ed \u010d\u00edslo, tak v tomto\u00a0okam\u017eiku obdr\u017e\u00ed SMS potvrzuj\u00edc\u00ed zm\u011bnu stavu. Z\u00e1kazn\u00edk je tak pozv\u00e1n k op\u011btovn\u00e9mu nav\u0161t\u00edven\u00ed Tv\u00e9ho obchodu alespo\u0148 t\u0159ikr\u00e1t. T\u00edmto\u00a0zp\u016fsobem vygenerovan\u00fd pohyb je pohybem, za kter\u00fd neutrat\u00ed\u0161 ani korunu. Ka\u017ed\u00e1 dal\u0161\u00ed n\u00e1v\u0161t\u011bva z\u00e1kazn\u00edka je pro Tebe dal\u0161\u00ed p\u0159\u00edle\u017eitost\u00ed k prodeji, kterou je nutno vyu\u017eit! A proto konvertuje, vyb\u00edz\u00ed str\u00e1nka stavu z\u00e1kazn\u00edka k dal\u0161\u00edmu n\u00e1kupu? Vyb\u00edzela by Tebe?<\/p>\n

Klient zostaje zatem zaproszony do ponownego odwiedzenia Twojego sklepu przynajmniej trzykrotnie. Ruch wygenerowany w ten spos\u00f3b to ruch, na kt\u00f3ry nie wydasz ani z\u0142ot\u00f3wki. Ka\u017cda jedna wizyta klienta to dla Ciebie kolejna okazja do sprzeda\u017cy, kt\u00f3r\u0105 nale\u017cy wykorzysta\u0107! Zatem czy strona statusu zam\u00f3wienia konwertuje i zach\u0119ca go do dokonania kolejnego zakupu?<\/p>\n

Co ud\u011blat proto, aby str\u00e1nka stavu objedn\u00e1vky generovala prodej?<\/h3>\n

Str\u00e1nka stavu objedn\u00e1vky je jednou z d\u016fle\u017eit\u00fdch str\u00e1nek pro podnik\u00e1n\u00ed, na kter\u00fdch online obchod ztr\u00e1c\u00ed prodej. Z\u00e1kazn\u00edk ji nav\u0161t\u011bvuje n\u011bkolikr\u00e1t. A je to nav\u00edc loaj\u00e1ln\u00ed z\u00e1kazn\u00edk, kter\u00fd si Tv\u016fj v\u00fdrobek cen\u00ed natolik, \u017ee ji\u017e jednou provedl n\u00e1kup. Z\u00e1kazn\u00edk, o kter\u00e9ho bys m\u011bl pe\u010dovat nejv\u00edce. Inspiruj ho k proveden\u00ed dal\u0161\u00ed objedn\u00e1vky implementov\u00e1n\u00edm cross-sellingov\u00e9ho r\u00e1me\u010dku doporu\u010den\u00ed. Pomoc\u00ed tohoto inteligentn\u00edho \u0159e\u0161en\u00ed vytvo\u0159\u00ed\u0161 dal\u0161\u00ed pot\u0159ebu na b\u00e1zi informac\u00ed o v\u00fdrobku, kter\u00fd z\u00e1kazn\u00edk ji\u017e zakoupil. Doporu\u010den\u00ed usm\u011brn\u00ed pozornost z\u00e1kazn\u00edka na nov\u00e9 polo\u017eky, kter\u00e9 zakoupili ostatn\u00ed z\u00e1kaznici spole\u010dn\u011b s v\u00fdrobky v objedn\u00e1vce. Vhodn\u00e9 n\u00e1pov\u011bdy maj\u00ed velkou \u0161anci vytvo\u0159it novou pot\u0159ebu nebo p\u0159ipomenout u\u017eivateli v\u00fdrobky, kter\u00e9 by si m\u011bl koupit. Nap\u0159\u00edklad: z\u00e1kazn\u00edk si koupil vrta\u010dku, kter\u00e1 se \u010dasto prod\u00e1v\u00e1\u00a0v sad\u011b s vrt\u00e1ky, ochrannou maskou nebo \u010didlem pro elektrick\u00e9 kabely ve st\u011bn\u011b. Pokud napov\u00edme z\u00e1kazn\u00edkovi, co by si m\u011bl p\u0159ikoupit, pak je velik\u00e1 \u0161ance na to, \u017ee z\u00e1kazn\u00edk op\u011bt provede objedn\u00e1vku. Prezentovan\u00e9 v re\u00e1ln\u00e9m \u010dase – p\u0159izp\u016fsoben\u00e9\u00a0individu\u00e1ln\u00edm preferenc\u00edm z\u00e1kazn\u00edka – doporu\u010den\u00ed v\u00fdrobk\u016f vyb\u00edz\u00ed z\u00e1kazn\u00edka k pokra\u010dov\u00e1n\u00ed v n\u00e1kupn\u00edm procesu, do kter\u00e9ho se ji\u017e siln\u011b zapojil. Nav\u00edc bude m\u00edt pozitivn\u00ed vliv na estetiku webu a zv\u011bt\u0161\u00ed\u00a0jeho funkcionalitu.<\/p>\n

Vhodn\u00fdm \u0159e\u0161en\u00edm je pou\u017eit\u00ed n\u00e1sleduj\u00edc\u00edch strategi\u00ed doporu\u010den\u00ed:<\/h4>\n
    \n
  • doporu\u010den\u00ed na z\u00e1klad\u011b strategie cross-sell, kter\u00e9\u00a0tvo\u0159\u00ed dopln\u011bn\u00ed ji\u017e koupen\u00e9ho v\u00fdrobku;e complementan a los productos adquiridos;<\/li>\n
  • v\u00fdrobky prohl\u00eddnut\u00e9 p\u0159i posledn\u00ed n\u00e1v\u0161t\u011bv\u011b obchodu;<\/li>\n
  • personalizovan\u00e9 doporu\u010den\u00ed ak\u010dn\u00edch v\u00fdrobk\u016f..<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Zjisti, co m\u016f\u017ee\u0161 ud\u011blat, aby Tv\u016fj klient koupil v\u00edce ne\u017e jeden produkt<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6887"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}