{"id":6889,"date":"2019-05-13T14:38:22","date_gmt":"2019-05-13T12:38:22","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/skuteczna-strona-produktowa-w-7-krokach-czesc-pierwsza\/"},"modified":"2019-05-13T14:38:22","modified_gmt":"2019-05-13T12:38:22","slug":"ucinna-stranka-s-vyrobky-v-7-krocich-cast-1","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/ucinna-stranka-s-vyrobky-v-7-krocich-cast-1\/","title":{"rendered":"\u00da\u010dinn\u00e1 str\u00e1nka s v\u00fdrobky v 7 kroc\u00edch. \u010c\u00e1st 1."},"content":{"rendered":"

Str\u00e1nka v\u00fdrobku a ne hlavn\u00ed str\u00e1nka tvo\u0159\u00ed vizitku Tv\u00e9ho online obchodu!<\/strong><\/p>\n

Tvo\u0159\u00ed 80% v\u0161ech zobrazen\u00ed, nav\u0161t\u00edv\u00ed ji skoro ka\u017ed\u00fd z\u00e1kazn\u00edk, m\u00e1 nejv\u00edce kliknut\u00ed a je indexov\u00e1na ve vyhledava\u010d\u00edch, m\u00e1 povzbudit z\u00e1kazn\u00edka, aby pokra\u010doval v n\u00e1kupn\u00edm procesu a kone\u010dn\u011b to nejd\u016fle\u017eit\u011bj\u0161\u00ed: to pr\u00e1v\u011b ona m\u00e1 prodejn\u00ed potenci\u00e1l.<\/p>\n

Je \u010das pod\u00edvat se na ni zbl\u00edzka. Vyhotovili jsme seznam tip\u016f, jak vytvo\u0159it str\u00e1nku v\u00fdrobku, aby byla ne\u00fa\u010dinn\u011bj\u0161\u00ed. Dneska p\u0159edstavujeme 1. \u010d\u00e1st.\u00a0<\/p>\n

V \u00favodu bychom m\u011bli vysv\u011btlit, pro\u010d pr\u00e1v\u011b str\u00e1nka v\u00fdrobku je kl\u00ed\u010dovou str\u00e1nkou pro Tv\u00e9 podnik\u00e1n\u00ed. P\u0159es 80% cel\u00e9ho pohybu v obchod\u011b nav\u0161t\u00edv\u00ed str\u00e1nku v\u00fdrobku, proto\u017ee to pr\u00e1v\u011b na ni p\u0159esm\u011brov\u00e1vaj\u00ed cenov\u00e9 porovn\u00e1va\u010de, reklamy a v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google. Tak\u017ee hled\u00e1n\u00ed je zam\u011b\u0159eno na konkr\u00e9tn\u00ed v\u00fdrobek. U\u017eivatel ho v\u0161ak neprov\u00e1d\u00ed p\u0159\u00edmo ve Tv\u00e9m obchod\u011b, ale prost\u0159ednictv\u00edm vyhled\u00e1va\u010de, kter\u00fd ho n\u00e1sledn\u011b\u00a0p\u0159esm\u011bruje na str\u00e1nku v\u00fdrobku. Potenci\u00e1ln\u00ed z\u00e1kazn\u00edk na z\u00e1klad\u011b informac\u00ed o produktu \u010din\u00ed\u00a0fin\u00e1ln\u00ed rozhodnut\u00ed o jeho zakoupen\u00ed. U\u017eivatel zad\u00e1v\u00e1 text do Google, nav\u0161t\u011bvuje prvn\u00ed str\u00e1nku ze\u00a0seznamu, prohl\u00ed\u017e\u00ed si v\u00fdrobek, odch\u00e1z\u00ed z obchodu a klika na dal\u0161\u00ed v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed. Co kdy\u017e u\u017e se ocitne na Tv\u00e9 str\u00e1nce, ale v\u00fdrobek se mu nebude l\u00edbit? Stane se to, o \u010dem\u017e jsme se zm\u00ednili v\u00fd\u0161e, bude d\u00e1le hledat ide\u00e1ln\u00ed kus… u konkurence.<\/p>\n

Podle zpr\u00e1vy \u201eReimaging Commerce\u201d, kterou zpracoval Episerver a\u017e 92 procent prvn\u00edch n\u00e1v\u0161t\u011bv u\u017eivatel\u016f na internetov\u00e9 str\u00e1nce obchodu nen\u00ed ukon\u010den\u00e1 n\u00e1kupem a p\u0159es 60% z\u00e1kazn\u00edk\u016f sm\u011b\u0159uje p\u0159\u00edmo na str\u00e1nku v\u00fdrobku<\/strong>!<\/p>\n

To pr\u00e1v\u011b str\u00e1nka v\u00fdrobku je rozhoduj\u00edc\u00ed v prodejn\u00edm procesu. Aby se neztratit mezi obchody z Tv\u00e9ho odv\u011btv\u00ed, v\u011bnuj pozornost tomu, zda\u00a0Tv\u00e9 str\u00e1nky v\u00fdrobk\u016f byly navr\u017eeny s ohledem\u00a0na nejvy\u0161\u0161\u00ed efektivitu. Pln\u00e1 efektivita je slo\u017een\u00e1 ze dvou \u010d\u00e1st\u00ed. Z jedn\u00e9 strany: jestli Tvoje\u00a0str\u00e1nka vyb\u00edz\u00ed u\u017eivatele k zakoupen\u00ed dan\u00e9ho v\u00fdrobku a z druh\u00e9: jestli ho zapoj\u00ed natolik, aby se sezn\u00e1mil s dal\u0161\u00ed nab\u00eddkou. Co to p\u0159esn\u011b znamen\u00e1? O tom je \u0159e\u010d n\u00ed\u017ee.<\/p>\n

Za prv\u00e9: investuj do profesion\u00e1ln\u00edch fotografi\u00ed<\/h3>\n

Fotografie v\u00fdrobku by m\u011bla b\u00fdt ve vysok\u00e9m rozli\u0161en\u00ed (nejl\u00e9pe 360 stup\u0148\u016f), aby bylo vid\u011bt v\u0161echny detaily. Zmen\u0161enina by nem\u011bla m\u00edt men\u0161\u00ed rozm\u011bry ne\u017e 400 na 300px. Obr\u00e1zky\u00a0v\u00fdrobk\u016f pln\u00ed z\u00e1sadn\u00ed funkc\u00ed p\u0159i povzbuzov\u00e1n\u00ed ke koupi, proto je vhodn\u00e9 investovat do\u00a0jejich kvality.<\/p>\n

Pohled zp\u0159edu m\u00e1 stejn\u011b d\u016fle\u017eit\u00fd v\u00fdznam jako p\u0159\u00edstup k pohledu na p\u0159edm\u011bt\u00a0z r\u016fzn\u00fdch \u00fahl\u016f. Je nejlep\u0161\u00ed p\u0159idat tak\u00e9 mo\u017enost zv\u011bt\u0161en\u00ed v\u00fdrobku, aby si ho mohl z\u00e1kazn\u00edk d\u016fkladn\u011b prohl\u00e9dnout.<\/p>\n

Postarej se o v\u00fdborn\u00fd popis v\u00fdrobk\u016f\u00a0<\/h3>\n

Bezvadn\u00fd – poskytuj\u00edc\u00ed ve\u0161ker\u00e9 nezbytn\u00e9 podrobnosti – popis v\u00fdrobku je polovinou \u00fasp\u011bchu a neodlu\u010diteln\u00fdm prvkem e-commerce hry.\u00a0Popisky v\u00fdrobc\u016f jsou konkr\u00e9tn\u00ed a odborn\u00e9, ale nepln\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed \u00falohu: neprod\u00e1vaj\u00ed. Such\u00e1 fakta nahra\u010f p\u0159\u00edstupn\u00fdm vysv\u011btlen\u00edm,\u00a0kter\u00e9 bude pochopiteln\u00e9 pro ka\u017ed\u00e9ho. Postarej se nav\u00edc o zd\u016frazn\u011bn\u00ed a podtr\u017een\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00edch \u010d\u00e1st\u00ed, co\u017e zp\u016fsob\u00ed, \u017ee text bude\u00a0p\u0159ehledn\u011bj\u0161\u00ed. Z\u00e1kazn\u00edci mnohem l\u00e9pe reaguj\u00ed na obsah, kter\u00fd byl vytvo\u0159en v souladu se\u00a0z\u00e1sadou jazyka v\u00fdhod a nebyl v n\u011bm pouze zohledn\u011bn technick\u00fd aspekt zbo\u017e\u00ed. Co ud\u011blat\u00a0proto, aby se popis l\u00edbil nejenom z\u00e1kazn\u00edkovi ale tak\u00e9 vyhledava\u010di? P\u0159edev\u0161\u00edm zapome\u0148\u00a0o copy paste- vyhledava\u010de preferuj\u00ed obchody s unik\u00e1tn\u00edm obsahem. Prove\u010f podrobnou\u00a0anal\u00fdzu vlastnosti v\u00fdrobku a vytvo\u0159 popisek obsahuj\u00edc\u00ed v\u0161echna kl\u00ed\u010dov\u00e1 slova, podle\u00a0kter\u00fdch ho m\u016f\u017ee z\u00e1kazn\u00edk dohledat. Dod\u00e1n\u00ed\u00a0vhodn\u00fdch detail\u016f umo\u017en\u00ed spr\u00e1vn\u00e9 indexov\u00e1n\u00ed. Pamatuj: dobr\u00fd popisek je investice.<\/p>\n

Kl\u00ed\u010d k \u00fasp\u011bchu: z\u0159eteln\u00e9 tla\u010d\u00edtko vyz\u00fdvaj\u00edc\u00ed k n\u00e1kupu<\/h3>\n

Potenci\u00e1ln\u00ed z\u00e1kazn\u00edk by m\u011bl obdr\u017eet jasnou v\u00fdzvu k jedn\u00e1n\u00ed- v tomto p\u0159\u00edpad\u011b k proveden\u00ed n\u00e1kupu Tv\u00e9ho v\u00fdrobku. Jak to ud\u011blat? Vizu\u00e1ln\u011b, tak aby se na n\u011bm automaticky zastavil pohled!\u00a0Call to action je mnohem \u00fa\u010dinn\u011bj\u0161\u00ed, kdy\u017e je vyj\u00e1d\u0159eno v podob\u011b tla\u010d\u00edtek a ne pouze textov\u00fdch\u00a0odkaz\u016f. P\u0159idej do ko\u0161\u00edku<\/em> by tak m\u011blo b\u00fdt z\u0159eteln\u00e9, estetick\u00e9 a velmi viditeln\u00e9.<\/strong><\/p>\n

P\u0159izp\u016fsob str\u00e1nku v\u00fdrobk\u016f k mobiln\u00ed verzi obchodu<\/h3>\n

Pokud Tv\u016fj e-shop je responzivn\u00ed (vyu\u017e\u00edv\u00e1 mobiln\u00ed verzi obchodu jako dodate\u010dn\u00fd prodejn\u00ed kan\u00e1l), pamatuj na to, aby optimalizovat str\u00e1nku v\u00fdrobk\u016f z hlediska jej\u00ed zobrazen\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch.\u00a0V\u0161echny prvky by m\u011bly b\u00fdt automatick\u00fd p\u0159izp\u016fsoben\u00fd rozhran\u00ed\u00a0str\u00e1nky a velikosti obrazovky za\u0159\u00edzen\u00ed, na kter\u00e9m je prohl\u00ed\u017eena. Nezapome\u0148 na r\u00e1me\u010dky\u00a0s doporu\u010den\u00edm, kter\u00e9 by m\u011bly perfektn\u011b ladit\u00a0se str\u00e1nkou. V druh\u00e9 \u010d\u00e1sti budeme prezentovat modern\u00ed \u0159e\u0161en\u00ed QuarticOn, kter\u00e9\u00a0se automaticky p\u0159izp\u016fsobuje \u0161ablon\u011b responzivn\u00edho e-obchodu.<\/p>\n

Shrnut\u00ed<\/h4>\n
    \n
  • Vizu\u00e1ln\u00ed obsah je nezbytn\u00fdm prvkem \u00fa\u010dinn\u00e9 Content Marketingov\u00e9 strategie. Investuj do profesion\u00e1ln\u00edch fotografi\u00ed!<\/li>\n
  • Dobr\u00fd popisek je investice! Vyhledava\u010de preferuj\u00ed obchody s unik\u00e1tn\u00edm obsahem.<\/li>\n
  • Podtrhni CTA: z\u0159eteln\u00e9 tla\u010d\u00edtko vyz\u00fdvaj\u00edc\u00ed k nakoupen\u00ed je kl\u00ed\u010dem k \u00fasp\u011bchu.<\/li>\n
  • Je Tv\u016fj e-shop responzivn\u00ed? Pamatuj na p\u0159izp\u016fsoben\u00ed str\u00e1nky v\u00fdrobku mobiln\u00ed verzi obchodu.<\/li>\n<\/ul>\n

    V dal\u0161\u00ed \u010d\u00e1sti uvedeme dal\u0161\u00ed tipy, kter\u00e9 pom\u016f\u017eou zvednout prodejn\u00ed potenci\u00e1l Tv\u00e9 str\u00e1nky v\u00fdrobku.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Zjisti, jak vytvo\u0159it produktovou str\u00e1nku tak, aby byla co nej\u00fa\u010dinn\u011bj\u0161\u00ed<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6889"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}