{"id":6893,"date":"2019-05-13T15:19:08","date_gmt":"2019-05-13T13:19:08","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/przyklady-dobrych-praktyk-rekomendacyjnych-ktore-zastosujesz-w-5-minut\/"},"modified":"2019-05-13T15:19:08","modified_gmt":"2019-05-13T13:19:08","slug":"priklady-dobre-praxe-doporucovani-ktere-pouzijes-v-5-minut","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/priklady-dobre-praxe-doporucovani-ktere-pouzijes-v-5-minut\/","title":{"rendered":"P\u0159\u00edklady dobr\u00e9 praxe doporu\u010dov\u00e1n\u00ed, kter\u00e9 pou\u017eije\u0161 v 5 minut"},"content":{"rendered":"

Provozov\u00e1n\u00ed internetov\u00e9ho obchodu to mnohem v\u00edce ne\u017e dopl\u0148ov\u00e1n\u00ed nab\u00eddky a vy\u0159izov\u00e1n\u00ed objedn\u00e1vek. Tv\u016fj online obchod je inova\u010dn\u00ed technologick\u00e1 firma. A pokud je zat\u00edm ve stadiu sm\u011b\u0159ov\u00e1n\u00ed k tomu, aby se n\u00ed stal- n\u00ed\u017ee uveden\u00e9 porady pom\u016f\u017eou zrychlit jeho rozvoj. Zdokonal proces vyhled\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f zaveden\u00edm n\u011bkolika jednoduch\u00fdch \u0159e\u0161en\u00ed, kter\u00e9 nejen\u017ee budou m\u00edt vliv na spokojenost z\u00e1kazn\u00edka, ale pom\u016f\u017eou Ti tak\u00e9 splnit prodejn\u00ed c\u00edle. \u0158e\u010d je samoz\u0159ejm\u011b o personalizovan\u00fdch doporu\u010den\u00edch. Seznam se s p\u0159\u00edklady spolehliv\u00fdch postup\u016f, kter\u00e9 pou\u017eije\u0161 v 5 minut.<\/p>\n

Personalizovan\u00e1 doporu\u010den\u00ed shora webu<\/h3>\n

Nejv\u011bt\u0161\u00ed n\u00e1r\u016fst anga\u017eovanosti p\u0159\u00edjemce vyvol\u00e1v\u00e1 vizu\u00e1ln\u00ed obsah, kter\u00fd d\u011bl\u00e1 web nejen\u017ee efektn\u00edm ale tak\u00e9 efektivn\u00edm. Je ho v\u0161ak nutno um\u00edstit na spr\u00e1vn\u00e9m m\u00edst\u011b, to znamen\u00e1 tam, kde v prv\u00e9 \u0159ad\u011b sm\u011b\u0159uje pohled n\u00e1v\u0161t\u011bvn\u00edka- shora Tv\u00e9 str\u00e1nky. Tento druh doporu\u010den\u00ed se nejl\u00e9pe osv\u011bd\u010d\u00ed na str\u00e1nce s kategoriemi, kterou nav\u0161t\u011bvuje z\u00e1kazn\u00edk ve stadiu vyhled\u00e1v\u00e1n\u00ed vhodn\u00e9ho v\u00fdrobku. Doporu\u010den\u00ed – p\u0159izp\u016fsoben\u00e1 individu\u00e1ln\u00edm preferenc\u00edm u\u017eivatele – ur\u010dit\u011b v n\u011bm probud\u00ed\u00a0z\u00e1jem a budou ho inspirovat k n\u00e1kupu. Um\u00edst\u011bn\u00ed doporu\u010den\u00ed na samotn\u00e9m vrhu str\u00e1nky\u00a0zaru\u010duje nejvy\u0161\u0161\u00ed \u00fa\u010dinnost.<\/p>\n

Doporu\u010den\u00ed dra\u017e\u0161\u00edch v\u00fdrobk\u016f na prav\u00e9 stran\u011b moment\u00e1ln\u011b prohl\u00ed\u017een\u00e9ho zbo\u017e\u00ed<\/h3>\n

Up-selling<\/strong> je velmi \u00fa\u010dinn\u00e1 technika spo\u010d\u00edvaj\u00edc\u00ed v prodeji z\u00e1kazn\u00edkovi dra\u017e\u0161\u00edch v\u00fdrobk\u016f\u00a0s lep\u0161\u00edmi parametry.\u00a0Nap\u0159\u00edklad: Z\u00e1kazn\u00edk si prohl\u00ed\u017e\u00ed vrta\u010dky. Mechanismus registruje, jak\u00e9 si prohl\u00ed\u017e\u00ed modely\u00a0a jak\u00fdmi krit\u00e9rii se \u0159\u00edd\u00ed (parametry, cena). N\u00e1sledn\u011b tyto \u00fadaje jsou efektivn\u011b vyu\u017eity\u00a0k prezentov\u00e1n\u00ed personalizovan\u00fdch doporu\u010den\u00ed v\u00fdrobk\u016f, kter\u00e9 pro n\u011bj tvo\u0159\u00ed dodate\u010dn\u00fd n\u00e1kupn\u00ed impuls. Um\u00edst\u011bn\u00ed takov\u00fdch doporu\u010den\u00ed\u00a0na prav\u00e9 stran\u011b zp\u016fsobuje to, \u017ee z\u00e1kazn\u00edk m\u00e1 pocit, jako kdy\u017e mu neviditeln\u00fd poradce napov\u00ed ide\u00e1ln\u00ed v\u00fdrobek. Doporu\u010den\u00ed nen\u00ed vn\u00edm\u00e1no jako reklama, ale dal\u0161\u00ed \u010d\u00e1st nab\u00eddky<\/strong>. Vypl\u00fdv\u00e1 to ze skute\u010dnosti, \u017ee p\u0159irozen\u011b \u010dteme v\u017edy zleva\u00a0doprava. Tot\u00e9\u017e se odehr\u00e1v\u00e1 p\u0159i \u010dten\u00ed vizu\u00e1ln\u00edho obsahu. Z\u00e1kazn\u00edk si nakonec koup\u00ed dra\u017e\u0161\u00ed\u00a0vrta\u010dku a jej\u00ed lep\u0161\u00ed parametry zp\u016fsob\u00ed pocit satisfakce.<\/p>\n

Dobr\u00fd n\u00e1zev doporu\u010den\u00ed, tedy person\u00e1ln\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edkovi<\/h3>\n

Modern\u00ed marketingov\u00e9 taktiky jsou aktivity zam\u011b\u0159en\u00e9 na individu\u00e1ln\u00edho z\u00e1kazn\u00edka<\/strong>,\u00a0nikoliv- jako kdysi – na hromadn\u00e9ho p\u0159\u00edjemce. Ide\u00e1ln\u011b zvolen\u00e1 doporu\u010den\u00ed v\u00fdrobk\u016f by\u00a0m\u011bla odpov\u00eddat pot\u0159eb\u00e1m ka\u017ed\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka<\/strong> ve Tv\u00e9m obchod\u011b. \u0158\u00edk\u00e1\u00a0se, \u017ee internetov\u00fd obchod by m\u011bl m\u00edt tolik\u00a0verz\u00ed, kolik n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/strong> vejde na jeho platformu. Ud\u011blej tak, aby Tv\u016fj z\u00e1kazn\u00edk v\u011bd\u011bl, \u017ee\u00a0nab\u00eddka je ur\u010dena pr\u00e1v\u011b jemu. Algoritmy engine doporu\u010den\u00ed umo\u017e\u0148uj\u00ed rychlou volbu v\u00fdrobk\u016f pro specifick\u00e9 preference u\u017eivatele. Te\u010f u\u017e\u00a0pouze posta\u010d\u00ed mu to sd\u011blit. Jak? Prost\u0159ednictv\u00edm person\u00e1ln\u00edho n\u00e1zvu doporu\u010den\u00ed. Zvolen\u00e9 pro Tebe<\/em> nebo V\u00fdrobky, kter\u00e9 T\u011b m\u016f\u017eou za <\/em>j\u00edmat<\/em> vypov\u00eddaj\u00ed o individu\u00e1ln\u00edm p\u0159\u00edstupu\u00a0k z\u00e1kazn\u00edkovi<\/strong> a vyvol\u00e1vaj\u00ed z\u00e1jem o sezn\u00e1men\u00ed se s nab\u00eddkou. Z\u00e1kazn\u00edk rad\u011bji provede n\u00e1kup, kdy\u017e v\u00ed, \u017ee zn\u00e1\u0161 jeho pot\u0159eby a prezentuje\u0161 v\u00fdrobek, kter\u00fd je spl\u0148uje. Personalizovan\u00e1 doporu\u010den\u00ed generuj\u00ed a\u017e 10n\u00e1sobn\u011b vet\u0161\u00ed konverzi<\/strong> ne\u017e popul\u00e1rn\u00ed bestsellery.<\/p>\n","protected":false},"excerpt":{"rendered":"

Objev \u0159e\u0161en\u00ed, kter\u00e1 pomohou zefektivnit proces vyhled\u00e1v\u00e1n\u00ed pro Va\u0161e z\u00e1kazn\u00edky<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6893"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}