{"id":6899,"date":"2019-05-28T11:47:08","date_gmt":"2019-05-28T09:47:08","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/uniwersytet-ecommerce\/jak-zawrocic-klienta-do-sklepu\/"},"modified":"2019-05-28T11:47:08","modified_gmt":"2019-05-28T09:47:08","slug":"jak-vratit-zakaznika-do-obchodu","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-vratit-zakaznika-do-obchodu\/","title":{"rendered":"Jak vr\u00e1tit z\u00e1kazn\u00edka do obchodu?"},"content":{"rendered":"<p>Zat\u00edmco ceny za reklamn\u00ed kampan\u011b neust\u00e1le rostou, prostor pro jejich realizaci nep\u0159ib\u00fdv\u00e1. Nejlep\u0161\u00ed a sou\u010dasn\u011b bezplatnou reklamn\u00ed plochou jsou str\u00e1nky Tv\u00e9ho obchodu. Optimalizace webu je z\u00e1kladn\u00ed aktivitou, kter\u00e1 m\u00e1 z\u00e1sadn\u00ed vliv na anga\u017eovanost u\u017eivatele a tud\u00ed\u017e na zv\u00fd\u0161en\u00ed\u00a0v\u00fdnosu z e-podnik\u00e1n\u00ed. Jak tedy \u00fa\u010dinn\u011b optimalizovat str\u00e1nku, aby p\u0159isp\u011bla k realizaci prodejn\u00edch c\u00edl\u016f firmy? Odpov\u011b\u010f je jednoduch\u00e1: rozv\u00edjet ji o obsah u\u017eite\u010dn\u00fd pro potenci\u00e1ln\u00ed\u00a0z\u00e1kazn\u00edky. Str\u00e1nka by m\u011bla b\u00fdt postavena tak, aby z ka\u017ed\u00e9ho kl\u00ed\u010dov\u00e9ho m\u00edsta vracela u\u017eivatele do obchodu. Dneska prob\u00edr\u00e1me co je to vnit\u0159n\u00ed remarketingov\u00e1 s\u00ed\u0165 a jak ji zav\u00e9st do prostor e-obchodu.<\/p>\n<h3>Co je to retargeting?<\/h3>\n<p>Retargeting, naz\u00fdv\u00e1n tak\u00e9 remarketing, je \u00fa\u010dinnou metodou, spo\u010d\u00edvaj\u00edc\u00ed v osloven\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed ji\u017e kdysi nav\u0161t\u00edvili n\u00e1\u0161 obchod, ale neprovedli konverzi. Po zav\u0159en\u00ed webu s obchodem, na kter\u00e9m z\u00e1kazn\u00edk neuskute\u010dnil n\u00e1kup, se mu\u00a0zobrazuj\u00ed reklamy na dal\u0161\u00edch prohl\u00ed\u017een\u00fdch str\u00e1nk\u00e1ch. Je to pl\u00e1novan\u00e1 aktivita, kter\u00e1 oslovuje\u00a0p\u0159\u00edjemce a z\u00e1rove\u0148 mu p\u0159ipom\u00edn\u00e1 neprohl\u00e9dnut\u00e9 v\u00fdrobky, jej\u00ed \u00falohou je to, aby se p\u0159\u00edjemce\u00a0vr\u00e1til do obchodu.<\/p>\n<p>Remarketing m\u00e1 efektivn\u00ed vliv na generov\u00e1n\u00ed prodeje od u\u017eivatel\u016f, kte\u0159\u00ed se d\u0159\u00edve z n\u011bjak\u00e9ho d\u016fvodu nerozhodli pro n\u00e1kup. Nav\u00edc p\u0159isp\u00edv\u00e1 k tvo\u0159en\u00ed pozitivn\u00edho image firmy a jeho\u00a0v\u00fdsledkem jsou dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edkem. Za \u0159adou v\u00fdhod je v\u0161ak schovan\u00e1 jedna\u00a0nev\u00fdhoda: remarketing samoz\u0159ejm\u011b hodn\u011b stoj\u00ed.\u00a0A co by se stalo, kdyby se tato metoda adaptovala a vyu\u017eilo by se ji intern\u011b na substr\u00e1nk\u00e1ch\u00a0vlastn\u00edho webu? Ji\u017e jsme se zm\u00ednili, \u017ee vlastn\u00ed obchod je nejlep\u0161\u00ed a sou\u010dasn\u011b bezplatnou reklamn\u00ed plochou. N\u00ed\u017ee popisujeme podrobnosti tohoto \u0159e\u0161en\u00ed.<\/p>\n<h3>Co je to vnit\u0159n\u00ed remarketingov\u00e1 s\u00ed\u0165?<\/h3>\n<p>V sou\u010dasn\u00e9 dob\u011b mnoho internetov\u00fdch obchodu investuje nejen do bezprost\u0159edn\u00edho prodeje,\u00a0ale tak\u00e9 do vzd\u011bl\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kter\u00e9 n\u00e1sledn\u011b p\u0159isp\u00edv\u00e1 ke zv\u00fd\u0161en\u00ed zisku. Web online obchodu je \u010dasto propojen s blogem nebo v\u011bdomostn\u00ed b\u00e1z\u00ed z dan\u00e9ho oboru. Nap\u0159\u00edklad: firmy nab\u00edzej\u00edc\u00ed br\u00fdle a kontaktn\u00ed \u010do\u010dky sd\u00edlej\u00ed na\u00a0sv\u00fdch str\u00e1nk\u00e1ch porady t\u00fdkaj\u00edc\u00ed se v\u00fdb\u011bru spr\u00e1vn\u00fdch br\u00fdl\u00ed nebo podrobn\u011b popisuj\u00ed diagnostikov\u00e1n\u00ed vady zraku. C\u00edlem t\u00e9to aktivity je, aby se\u00a0z\u00e1kazn\u00edk vr\u00e1til do obchodu a zakoupil odpov\u00eddaj\u00edc\u00ed\u00a0v\u00fdrobek. Aby v\u0161ak efektivn\u011b vyu\u017eit potenci\u00e1l publikovan\u00e9ho odborn\u00e9ho obsahu, je nutno zde\u00a0pou\u017eit vnit\u0159n\u00ed remarketingovou s\u00ed\u0165. Co to znamen\u00e1?\u00a0<\/p>\n<p>Zaveden\u00ed personalizovan\u00fdch doporu\u010den\u00ed zvolen\u00fdch podle individu\u00e1ln\u00edch pot\u0159eb z\u00e1kazn\u00edka, kter\u00e9 maxim\u00e1ln\u011b zkr\u00e1t\u00ed proces vyhled\u00e1v\u00e1n\u00ed\u00a0v\u00fdrobku! Kdy\u017e si z\u00e1kazn\u00edk \u010dte \u010dl\u00e1nek o tom, jak\u00e9 \u010do\u010dky jsou spr\u00e1vn\u00e9 pro danou zrakovou vadu, hned pod textem mu nab\u00eddni vhodn\u00fd v\u00fdrobek, kter\u00fd je dostupn\u00fd ve Tv\u00e9m obchod\u011b.<\/p>\n<p>Takov\u00e9 \u0159e\u0161en\u00ed obsahuje bal\u00ed\u010dek pro doporu\u010dov\u00e1n\u00ed QuarticON.com. Postaven\u00e9 na um\u011bl\u00e9 inteligenci algoritmy, na kter\u00fdch je postaven syst\u00e9m,\u00a0automaticky zapisuj\u00ed obsah, o kter\u00fd se zaj\u00edm\u00e1 potenci\u00e1ln\u00ed z\u00e1kazn\u00edk. N\u00e1sledn\u011b na z\u00e1klad\u011b\u00a0nashrom\u00e1\u017ed\u011bn\u00fdch dat zobrazuj\u00ed personalizovanou nab\u00eddku v re\u00e1ln\u00e9m \u010dase. Ve v\u00fdsledku\u00a0\u010das rozhodov\u00e1n\u00ed o n\u00e1kupu je maxim\u00e1ln\u011b zkr\u00e1cen. Z\u00e1kazn\u00edk, kter\u00fd p\u0159edt\u00edm p\u0159esn\u011b nev\u011bd\u011bl, kter\u00fd v\u00fdrobek je pro n\u011bj vhodn\u00fd, te\u010f se obohacen o nov\u00e9 v\u011bdomosti vrac\u00ed do obchodu a v\u011bdom\u011b uskute\u010d\u0148uje spr\u00e1vn\u00fd n\u00e1kup.<\/p>\n<h4>Stru\u010dn\u011b \u0159e\u010deno<\/h4>\n<ul>\n<li>Remarketing, je to jedna z nejefektivn\u011bj\u0161\u00edch strategi\u00ed, kter\u00e1 nejen zv\u011bt\u0161uje prodej, ale tak\u00e9 tvo\u0159\u00ed pov\u011bdom\u00ed o zna\u010dce a dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edkem;<\/li>\n<li>Pro maxim\u00e1ln\u00ed vyu\u017eit\u00ed potenci\u00e1lu t\u00e9to metody,\u00a0je vhodn\u00e9 ji zav\u00e9st do prostor online obchodu v podob\u011b vnit\u0159n\u00ed remarketingov\u00e9 s\u00edt\u011b;<\/li>\n<li>Vnit\u0159n\u00ed remarketing pom\u00e1h\u00e1 maxim\u00e1ln\u011b zkr\u00e1tit proces rozhodov\u00e1n\u00ed o n\u00e1kupu, zmen\u0161it bounce rate str\u00e1nky a \u00fa\u010dinn\u011b generovat prodej, sou\u010dasn\u011b p\u0159i n\u00edzk\u00fdch n\u00e1kladech.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Jak tedy efektivn\u011b optimalizovat webov\u00e9 str\u00e1nky a p\u0159isp\u011bt tak k dosa\u017een\u00ed prodejn\u00edch c\u00edl\u016f spole\u010dnosti?<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=6899"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/6899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=6899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=6899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=6899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}