{"id":8618,"date":"2019-10-28T15:20:55","date_gmt":"2019-10-28T14:20:55","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/?post_type=uniwersytet_ecommerc&amp;p=8618"},"modified":"2019-10-28T15:20:55","modified_gmt":"2019-10-28T14:20:55","slug":"socialni-site-ve-sluzbach-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/socialni-site-ve-sluzbach-e-commerce\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b ve slu\u017eb\u00e1ch e-commerce"},"content":{"rendered":"<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b dnes pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly. Pom\u00e1haj\u00ed p\u0159i kontaktu s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, p\u0159i budov\u00e1n\u00ed hlubok\u00fdch vztah\u016f, kter\u00e9 \u00fazce souvis\u00ed i s nav\u00fd\u0161en\u00edm prodej\u016f v e-shopech.<\/strong><\/p>\n<h4>Jak vyu\u017e\u00edt potenci\u00e1l soci\u00e1ln\u00edch s\u00edt\u00ed?<\/h4>\n<ul>\n<li><strong>P\u0159\u00edstup k odb\u011bratel\u016fm<\/strong> \u2013 dob\u0159e spravovan\u00fd profil na soci\u00e1ln\u00edch s\u00edt\u00edch je skv\u011bl\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a pro budov\u00e1n\u00ed okruhu fanou\u0161k\u016f zna\u010dky. Ide\u00e1ln\u00edm prost\u0159edkem je spr\u00e1vn\u011b zvolen\u00fd content \u2013 p\u0159\u00edsp\u011bvky, fotografie nebo videa.<\/li>\n<li><strong>Shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed<\/strong> \u2013 soci\u00e1ln\u00ed s\u00edt\u011b jsou efektivn\u00edm n\u00e1strojem k shroma\u017e\u010fov\u00e1n\u00ed cenn\u00fdch informac\u00ed o preferenc\u00edch a chov\u00e1n\u00ed spot\u0159ebitel\u016f. Nejobl\u00edben\u011bj\u0161\u00ed platformy jako jsou Facebook, Instagram, Twitter, YouTube nebo Pinterest, jsou pro firmy skv\u011bl\u00fdm zdrojem podrobn\u00fdch demografick\u00fdch \u00fadaj\u016f \u2013 o v\u011bku, pohlav\u00ed a lokalit\u011b potenci\u00e1ln\u00edch p\u0159\u00edjemc\u016f. Umo\u017e\u0148uj\u00ed jim detailn\u011b poznat pot\u0159eby z\u00e1kazn\u00edk\u016f a vytv\u00e1\u0159et personalizovan\u00e1 sd\u011blen\u00ed.<\/li>\n<li><strong>V\u00fdzva k akci<\/strong> \u2013 obl\u00edben\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b firm\u00e1m umo\u017e\u0148uj\u00ed um\u00edstit tla\u010d\u00edtka v popisku str\u00e1nky a v postech typu CTA (Call To Action). Z\u00e1jemci se tak mohou prokliknout p\u0159\u00edmo na str\u00e1nku dan\u00e9ho zbo\u017e\u00ed, d\u00edky \u010demu\u017e roste m\u00edra konverze dan\u00e9ho kan\u00e1lu. Krom\u011b tla\u010d\u00edtka \u201ekup te\u010f\u201d, mohou soci\u00e1ln\u00ed s\u00edt\u011b p\u0159esm\u011brovat z\u00e1kazn\u00edky na str\u00e1nku s kontaktn\u00edmi \u00fadaji, ke sta\u017een\u00ed mobiln\u00ed aplikace nebo povzbudit k dal\u0161\u00edm \u010dinnostem (nap\u0159\u00edklad ke sta\u017een\u00ed e-booku).<\/li>\n<\/ul>\n<h4>Jak zvolit vhodn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b?<\/h4>\n<p>D\u00edky \u0161irok\u00e9mu dosahu a snadn\u00e9mu ovl\u00e1d\u00e1n\u00ed jsou soci\u00e1ln\u00ed s\u00edt\u011b ide\u00e1ln\u00edm komunika\u010dn\u00edm kan\u00e1lem mezi zna\u010dkou a z\u00e1kazn\u00edky. Abyste naplno vyu\u017eili potenci\u00e1l soci\u00e1ln\u00edch s\u00edt\u00ed, mus\u00edte si nejd\u0159\u00edv odpov\u011bd\u011bt na kl\u00ed\u010dov\u00e9 ot\u00e1zky:<\/p>\n<ul>\n<li><strong>Kdo je va\u0161\u00ed c\u00edlovou skupinou?<\/strong><\/li>\n<\/ul>\n<p>Jin\u00e1 c\u00edlov\u00e1 skupina se pohybuje na Facebooku, jin\u00e1 na Instagramu, a je\u0161t\u011b jin\u00e1 na Snapchatu. Zvolen\u00e9 platform\u011b mus\u00ed odpov\u00eddat i content a zp\u016fsob komunikace.<\/p>\n<ul>\n<li><strong>\u010ceho chcete d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm dos\u00e1hnout?<\/strong><\/li>\n<\/ul>\n<p>D\u00edky r\u016fzn\u00fdm s\u00edt\u00edm m\u016f\u017eete dos\u00e1hnout r\u016fzn\u00fdch c\u00edl\u016f. Facebook je skv\u011bl\u00fdm n\u00e1strojem pro podporu prodeje zbo\u017e\u00ed a slu\u017eeb, na Instagramu se m\u016f\u017eete prezentovat jako zna\u010dka s \u201elidskou\u201c tv\u00e1\u0159\u00ed a na YouTube uk\u00e1zat, jak vyu\u017e\u00edt nab\u00edzen\u00e9 v\u00fdrobky.<\/p>\n<ul>\n<li><strong>Co budete publikovat?<\/strong><\/li>\n<\/ul>\n<p>Ka\u017ed\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 se \u0159\u00edd\u00ed jin\u00fdmi pravidly \u2013 a to i v ot\u00e1zce contentu. Zat\u00edmco na Facebooku pot\u0159ebujete \u00fadern\u00fd obsah, na YouTube mus\u00edte investovat do videa a na Instagramu nebo Pinterestu do estetick\u00e9ho grafick\u00e9ho contentu.<\/p>\n<p>Kone\u010dnou volbu ide\u00e1ln\u00edho komunika\u010dn\u00edho kan\u00e1lu na soci\u00e1ln\u00edch s\u00edt\u00edch mus\u00edte v\u017edy p\u0159izp\u016fsobit c\u00edlov\u00e9 skupin\u011b. Jednodu\u0161e \u0159e\u010deno \u2013 va\u0161e firma mus\u00ed b\u00fdt tam, kde jsou va\u0161i z\u00e1kazn\u00edci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159e\u010dt\u011bte si \u010dl\u00e1nek a dozv\u00edte se, jak vyu\u017e\u00edt potenci\u00e1l social media a jak vybrat vhodn\u00e1 soci\u00e1ln\u00ed m\u00e9dia pro internetov\u00fd obchod<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=8618"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=8618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=8618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=8618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}