{"id":8623,"date":"2019-10-28T15:38:11","date_gmt":"2019-10-28T14:38:11","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/?post_type=uniwersytet_ecommerc&p=8623"},"modified":"2019-10-28T15:38:11","modified_gmt":"2019-10-28T14:38:11","slug":"jak-vytvorit-utm-tagy-v-odkazech","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jak-vytvorit-utm-tagy-v-odkazech\/","title":{"rendered":"Jak vytvo\u0159it UTM tagy v odkazech?"},"content":{"rendered":"

U\u017eite\u010dn\u00fdm n\u00e1strojem pro zefektivn\u011bn\u00ed internetov\u00e9 analytiky je p\u0159id\u00e1v\u00e1n\u00ed UTM tag\u016f do odkaz\u016f. Abychom v\u0161ak dos\u00e1hli k\u00fd\u017een\u00fdch efekt\u016f, mus\u00edme um\u011bt tagy vytvo\u0159it. Porad\u00edme v\u00e1m, jak spr\u00e1vn\u011b ozna\u010dit odkazy s\u00a0UTM tagy!<\/strong><\/p>\n

Odkaz s UTM tagy \u2013 jak vypad\u00e1?<\/strong><\/h4>\n

UTM tagy jsou tvo\u0159eny dv\u011bma \u010d\u00e1stmi: identifik\u00e1torem a prom\u011bnnou.\u00a0<\/span><\/p>\n

Takto nap\u0159\u00edklad vypad\u00e1 klasick\u00fd odkaz na str\u00e1nku:<\/span><\/p>\n

nazwadomeny.pl<\/span><\/p>\n

A takto vypad\u00e1 po p\u0159id\u00e1n\u00ed parametr\u016f t\u00fdkaj\u00edc\u00edch se reklamn\u00ed kampan\u011b na Googlu:<\/span><\/p>\n

nazwadomeny.pl?utm_source=google&utm_medium=cpc&utm_campaign=kampania-1<\/span><\/p>\n

Jak vytvo\u0159it UTM tagy?<\/strong><\/h4>\n

A\u010dkoli samostatn\u00e9 tagov\u00e1n\u00ed odkaz\u016f prost\u0159ednictv\u00edm UTM parametr\u016f nepat\u0159\u00ed mezi nejslo\u017eit\u011bj\u0161\u00ed, existuj\u00ed n\u00e1stroje, kter\u00e9 n\u00e1m mohou je\u0161t\u011b v\u00edce pomoct. M\u016f\u017eeme vyu\u017e\u00edt zejm\u00e9na:<\/span><\/p>\n

    \n
  • Campaign URL Builder, tedy ofici\u00e1ln\u00ed gener\u00e1tor Googlu,\u00a0<\/span><\/li>\n
  • WSofi Google Analytics Tagger, kter\u00fd nainstalujete do prohl\u00ed\u017ee\u010de,<\/span><\/li>\n
  • nebo pou\u017e\u00edt jin\u00e9 gener\u00e1tory zp\u0159\u00edstupn\u011bn\u00e9 r\u016fzn\u00fdmi platformami, v\u010detn\u011b Facebooku.\u00a0<\/span><\/li>\n<\/ul>\n

    D\u00edky nim v\u00e1m posta\u010d\u00ed napsat c\u00edlovou adresu str\u00e1nky, uv\u00e9st hodnoty dan\u00fdch tag\u016f a n\u00e1sledn\u011b st\u00e1hnout hotovou URL adresu s\u00a0UTM tagy.<\/span><\/p>\n

    Na co nesm\u00edte zapomenout p\u0159i vkl\u00e1d\u00e1n\u00ed UTM tag\u016f?<\/strong><\/h4>\n

    P\u0159edev\u0161\u00edm na souvislosti. Tagy p\u00ed\u0161eme do odkaz\u016f v\u017edy mal\u00fdmi p\u00edsmeny, bez h\u00e1\u010dk\u016f, \u010d\u00e1rek a speci\u00e1ln\u00edch znak\u016f. Stejn\u00fd tag zapsan\u00fd r\u016fzn\u00fdmi zp\u016fsoby (nap\u0159. Google a google) bude pova\u017eov\u00e1n za dva r\u016fzn\u00e9 zdroje n\u00e1v\u0161t\u011bvnosti. M\u00edsto mezery pou\u017e\u00edvejte k\u00a0rozd\u011blen\u00ed jednotliv\u00fdch \u010d\u00e1st\u00ed poml\u010dku nebo podtr\u017e\u00edtko. Pou\u017eit\u00e9 tagy mus\u00ed b\u00fdt srozumiteln\u00e9 nejen pro v\u00e1s, ale i pro v\u0161echny ostatn\u00ed u\u017eivatele stejn\u00e9ho \u00fa\u010dtu na Google Analytics.\u00a0<\/span><\/p>\n

    D\u0159\u00edve ne\u017e odkaz ve form\u011b postu na Facebooku nebo Instagramu zve\u0159ejn\u00edte, zkra\u0165te ho pomoc\u00ed n\u00e1stroj\u016f typu bit.ly nebo goo.gl. P\u0159\u00edjemce ani konkurence tak neuvid\u00ed obsah tag\u016f.\u00a0<\/span><\/p>\n

    To v\u0161ak nen\u00ed v\u0161echno. Nedoporu\u010duje se pou\u017e\u00edvat UTM tagy p\u0159i intern\u00edch kampan\u00edch, nap\u0159\u00edklad k ozna\u010den\u00ed banneru na webov\u00e9 str\u00e1nce. Pro\u010d? Takto vyu\u017eit\u00fd tag p\u0159ep\u00ed\u0161e origin\u00e1ln\u00ed zdroj n\u00e1v\u0161t\u011bvnosti a naru\u0161\u00ed statistiky kampan\u011b.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Zkontrolujte, jak spr\u00e1vn\u011b ozna\u010dit odkazy pomoc\u00ed parametr\u016f UTM a co si pamatovat p\u0159i p\u0159id\u00e1v\u00e1n\u00ed tag\u016f<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=8623"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=8623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=8623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=8623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}