{"id":8625,"date":"2019-10-28T15:43:20","date_gmt":"2019-10-28T14:43:20","guid":{"rendered":"https:\/\/server828971.nazwa.pl\/wordpress\/wpn_quarticon2\/?post_type=uniwersytet_ecommerc&p=8625"},"modified":"2019-10-28T15:43:20","modified_gmt":"2019-10-28T14:43:20","slug":"jake-schopnosti-musi-mit-analytik-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/cz\/jake-schopnosti-musi-mit-analytik-e-commerce\/","title":{"rendered":"Jak\u00e9 schopnosti mus\u00ed m\u00edt analytik e-commerce?"},"content":{"rendered":"

Dle pr\u016fzkumu \u201eE-commerce v Polsku 2017\u201d, kter\u00fd provedla spole\u010dnost Gemius, nakupuje na s\u00edti a\u017e 54 % polsk\u00fdch u\u017eivatel\u016f internetu. Internetov\u00fd obchod vol\u00ed podle n\u00e1sleduj\u00edc\u00edch krit\u00e9ri\u00ed: pohodl\u00ed (44\u00a0%), \u010dasov\u00e1 \u00faspora (39\u00a0%) a zaj\u00edmav\u00e9 ceny zbo\u017e\u00ed (33\u00a0%). D\u00edky n\u00edzk\u00fdm vstupn\u00edm n\u00e1klad\u016fm a velk\u00e9 oblib\u011b e-shop\u016f jejich po\u010det ka\u017ed\u00fdm rokem roste o tis\u00edce nov\u00fdch. Aby takov\u00fd obchod byl \u00fasp\u011b\u0161n\u00fd, mus\u00ed sledovat aktu\u00e1ln\u00ed d\u011bn\u00ed na\u00a0s\u00edti. Zde do hry vstupuj\u00ed analytici e-commerce. Co v\u0161echno jejich povol\u00e1n\u00ed zahrnuje? Bez \u010deho se analytici p\u0159i sv\u00e9 ka\u017edodenn\u00ed pr\u00e1ci neobejdou?<\/strong><\/p>\n

Role analytika v oblasti e-commerce<\/strong><\/h3>\n

Anal\u00fdza e-commerce je sou\u010d\u00e1st\u00ed fungov\u00e1n\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Sledov\u00e1n\u00ed chov\u00e1n\u00ed a preferenc\u00ed spot\u0159ebitel\u016f na s\u00edti a zachycen\u00ed nejnov\u011bj\u0161\u00edch trend\u016f jsou ned\u00edlnou sou\u010d\u00e1st\u00ed m\u011b\u0159en\u00ed \u00fa\u010dinnosti p\u0159ijat\u00fdch opat\u0159en\u00ed a zv\u00fd\u0161en\u00ed jejich efektivity. Odborn\u00edci, kte\u0159\u00ed se t\u00e9to problematice v\u011bnuj\u00ed, analyzuj\u00ed a reportuj\u00ed prob\u00edhaj\u00edc\u00ed reklamn\u00ed kampan\u011b \u0159\u00edd\u00edc\u00edm t\u00fdm\u016fm a umo\u017e\u0148uj\u00ed jim l\u00e9pe se rozhodnout a zav\u00e1d\u011bt nutn\u00e1 zlep\u0161en\u00ed.<\/span><\/p>\n

Mezi povinnosti analytik\u016f e-commerce pat\u0159\u00ed:<\/strong><\/p>\n

    \n
  • anal\u00fdza a interpretace kl\u00ed\u010dov\u00fdch ukazatel\u016f v e-commerce, mj. zdroj\u016f n\u00e1v\u0161t\u011bvnosti nebo chov\u00e1n\u00ed u\u017eivatel\u016f,<\/span><\/li>\n
  • sledov\u00e1n\u00ed trend\u016f v e-commerce,<\/span><\/li>\n
  • anal\u00fdza konkurence,<\/span><\/li>\n
  • zhodnocen\u00ed \u00fa\u010dinnosti marketingov\u00fdch kampan\u00ed,<\/span><\/li>\n
  • doporu\u010den\u00ed obchodn\u00edch \u0159e\u0161en\u00ed na z\u00e1klad\u011b anal\u00fdzy dat a vyvozen\u00fdch z\u00e1v\u011br\u016f,<\/span><\/li>\n
  • v\u00fdvoj a vytv\u00e1\u0159en\u00ed n\u00e1stroj\u016f pro proveden\u00ed anal\u00fdzy a zpracov\u00e1n\u00ed informac\u00ed,<\/span><\/li>\n
  • prezentace v\u00fdsledk\u016f report\u016f a zpracov\u00e1n\u00ed grafick\u00fdch \u00fadaj\u016f.<\/span><\/li>\n<\/ul>\n

    Schopnosti, kter\u00e9 analytik e-commerce mus\u00ed m\u00edt<\/strong><\/h3>\n

    Aby se internetov\u00fd obchod udr\u017eel v\u00a0nesm\u00edrn\u011b konkuren\u010dn\u00edm prost\u0159ed\u00ed, pot\u0159ebuje hloubkovou anal\u00fdzu, kter\u00e1 zv\u00fd\u0161\u00ed efektivitu prodeje. Analytici e-commerce mus\u00ed m\u00edt ur\u010dit\u00e9 schopnosti. Poj\u010fme se pod\u00edvat na ty nejd\u016fle\u017eit\u011bj\u0161\u00ed!\u00a0<\/span><\/p>\n

      \n
    1. Analytick\u00e9 schopnosti<\/strong><\/li>\n<\/ol>\n

      Analytick\u00e9 schopnosti jsou bez pochyby nejd\u016fle\u017eit\u011bj\u0161\u00ed schopnost\u00ed ka\u017ed\u00e9ho analytika, jsou kl\u00ed\u010dov\u00e9 p\u0159i m\u011b\u0159en\u00ed \u00fa\u010dinnosti a rentability konkr\u00e9tn\u00edch marketingov\u00fdch \u010dinnost\u00ed. Skute\u010dn\u00fd odborn\u00edk mus\u00ed um\u011bt shroma\u017e\u010fovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se prodejn\u00edch v\u00fdsledk\u016f v\u00a0jednotliv\u00fdch prodejn\u00edch kan\u00e1lech \u2013 na\u00a0webov\u00e9 str\u00e1nce, soci\u00e1ln\u00edch s\u00edt\u00edch, v\u00a0mobiln\u00edch aplikac\u00edch, z e-mailov\u00e9ho marketingu a dal\u0161\u00edch.\u00a0<\/span><\/p>\n

      Proto mus\u00ed zn\u00e1t r\u016fzn\u00e9 analytick\u00e9 n\u00e1stroje a cenn\u00e9 prodejn\u00ed parametry. Z\u00a0dat, kter\u00e1 z\u00edsk\u00e1 a analyzuje, mus\u00ed zjistit, kter\u00e9 \u010dinnosti se obchodu vyplat\u00ed a stoj\u00ed za to se jim v\u011bnovat, a kter\u00e9 jsou naopak ztr\u00e1tov\u00e9 a bylo by vhodn\u00e9 se jich zbavit.<\/span><\/p>\n

        \n
      1. Znalost trend\u016f<\/strong><\/li>\n<\/ol>\n

        Dobr\u00fd analytik e-commerce sleduje zm\u011bny v\u00a0dynamicky se vyv\u00edjej\u00edc\u00ed oblasti. D\u00edky neust\u00e1l\u00e9mu kontaktu s\u00a0nejnov\u011bj\u0161\u00edm softwarem, s pravidly internetov\u00fdch vyhled\u00e1va\u010d\u016f nebo s d\u011bn\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 p\u0159\u00edstup ke kompletn\u00edm a aktu\u00e1ln\u00edm informac\u00edm.\u00a0<\/span><\/p>\n

          \n
        1. Opera\u010dn\u00ed flexibilita<\/strong><\/li>\n<\/ol>\n

          Prace analytika e-commerce vy\u017eaduje obrovskou flexibilitu. Pro firmy z oboru, kter\u00e9 se zab\u00fdvaj\u00ed r\u016fznou \u010dinnost\u00ed, zav\u00e1d\u011bj\u00ed nov\u00e1 \u0159e\u0161en\u00ed a neust\u00e1le testuj\u00ed, jak jsou efektivn\u00ed, je velmi d\u016fle\u017eit\u00e9, aby analytik dok\u00e1zal spravovat r\u016fzn\u00e9 projekty, sledoval v\u00fdsledky prov\u00e1d\u011bn\u00fdch operac\u00ed a zaznamen\u00e1val je. Je d\u016fle\u017eit\u00e9, aby se analytik v\u00a0projektu snadno orientoval, m\u011bl nekonven\u010dn\u00ed p\u0159\u00edstup k\u00a0\u0159e\u0161en\u00ed probl\u00e9m\u016f a \u00fa\u010dastnil se setk\u00e1n\u00ed r\u016fzn\u00fdch t\u00fdm\u016f.<\/span><\/p>\n

            \n
          1. Iniciativa<\/strong><\/li>\n<\/ol>\n

            S\u00a0p\u0159edchoz\u00edm bodem se poj\u00ed dal\u0161\u00ed schopnosti dobr\u00e9ho analytika \u2013 iniciovat \u0159e\u0161en\u00ed a dozorovat jejich zav\u00e1d\u011bn\u00ed. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a vytv\u00e1\u0159en\u00ed anal\u00fdz nen\u00ed v\u0161echno. Minim\u00e1ln\u011b stejn\u011b d\u016fle\u017eit\u00e9 je navrhov\u00e1n\u00ed zm\u011bn ostatn\u00edm \u010dlen\u016fm t\u00fdmu. Obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 je naj\u00edt optim\u00e1ln\u00ed \u0159e\u0161en\u00ed a nezbytn\u00e1 vylep\u0161en\u00ed str\u00e1nek \u010di obchodn\u00edch po\u017eadavk\u016f.\u00a0 Analytik tak\u00e9 mus\u00ed ohl\u00eddat, aby navr\u017een\u00e9 zm\u011bny byly realizov\u00e1ny.\u00a0<\/span><\/p>\n

              \n
            1. Vysoce rozvinut\u00e1 komunikace<\/strong><\/li>\n<\/ol>\n

              Pr\u00e1ce analytika e-commerce nezahrnuje jen m\u011b\u0159en\u00ed efektivity marketingov\u00fdch \u010dinnost\u00ed a doporu\u010den\u00ed optim\u00e1ln\u00edch \u0159e\u0161en\u00ed, ale tak\u00e9 spolupr\u00e1ci se v\u0161emi \u00fa\u010dastn\u00edky projektu \u2013 od grafik\u016f, a\u017e po veden\u00ed. Lid\u00e9 na\u00a0t\u00e9to pozici proto mus\u00ed um\u011bt dob\u0159e komunikovat, p\u0159ed\u00e1vat informace i vyjedn\u00e1vat. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

              Zjist\u011bte, jak\u00e1 je role analytika v odv\u011btv\u00ed e-commerce a jak\u00e9 pot\u0159ebn\u00e9 dovednosti by m\u011bly m\u00edt<\/p>\n","protected":false},"author":4,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/comments?post=8625"}],"version-history":[{"count":0,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/posts\/8625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/media?parent=8625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/categories?post=8625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/cz\/wp-json\/wp\/v2\/tags?post=8625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}