{"id":218,"date":"2026-03-31T10:34:00","date_gmt":"2026-03-31T10:34:00","guid":{"rendered":"https:\/\/blog.quarticon.com\/hr\/?p=218"},"modified":"2026-04-02T15:29:45","modified_gmt":"2026-04-02T15:29:45","slug":"e-trgovina-odjecom-s-quarticonom-prije-i-poslije","status":"publish","type":"post","link":"https:\/\/blog.quarticon.com\/hr\/e-trgovina-odjecom-s-quarticonom-prije-i-poslije\/","title":{"rendered":"e-trgovina odje\u0107om s Quarticonom &#8211; prije i poslije"},"content":{"rendered":"<p>Quarticon je u osnovi tvrtka koja <strong>poma\u017ee internetskim trgovinama da prodaju vi\u0161e koriste\u0107i AI za personalizaciju iskustva kupovine za svakog kupca<\/strong>. Pro\u0111imo kroz <strong>realisti\u010dan primjer<\/strong> kako se internetska trgovina mijenja nakon kori\u0161tenja Quarticona.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">\ud83d\udd34 PRIJE kori\u0161tenja Quarticona<\/h3>\n<p>Tipi\u010dna trgovina bez AI-a:<\/p>\n<ul class=\"wp-block-list\">\n<li>Svi vide <strong>istu po\u010detnu stranicu<\/strong><\/li>\n<li>Preporuke proizvoda su generi\u010dke:\n<ul class=\"wp-block-list\">\n<li>&#8220;Najprodavaniji&#8221;<\/li>\n<li>&#8220;Novi dolasci&#8221;<\/li>\n<\/ul>\n<\/li>\n<li>Pretraga je osnovna:\n<ul class=\"wp-block-list\">\n<li>Tipfeler = lo\u0161i rezultati<\/li>\n<li>&#8220;crvena haljina&#8221; prikazuje bilo \u0161to s &#8220;crvena&#8221; ILI &#8220;haljina&#8221;<\/li>\n<\/ul>\n<\/li>\n<li>Marketin\u0161ki emailovi se \u0161alju masovno:\n<ul class=\"wp-block-list\">\n<li>Isti newsletter za sve korisnike<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\ud83d\udc49 Rezultat:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ni\u017ea anga\u017eiranost<\/li>\n<li>Kupci odlaze bez kupovine<\/li>\n<li>Propu\u0161tene prodajne prilike<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">\ud83d\udfe2 NAKON kori\u0161tenja Quarticona<\/h3>\n<p>Sada trgovina koristi AI od Quarticona.<\/p>\n<h4 class=\"wp-block-heading\">Korak 1: Pra\u0107enje pona\u0161anja kupaca<\/h4>\n<p>Recimo da korisnik:<\/p>\n<ul class=\"wp-block-list\">\n<li>pregledava tenisice<\/li>\n<li>klikne na crne Nike cipele<\/li>\n<li>doda jedan par u ko\u0161aricu, ali ne kupi<\/li>\n<\/ul>\n<p>Quarticon prikuplja ove podatke u stvarnom vremenu.<\/p>\n<h4 class=\"wp-block-heading\">Korak 2: AI personalizacija se aktivira<\/h4>\n<h5 class=\"wp-block-heading\">Promjene na po\u010detnoj stranici<\/h5>\n<p>Sljede\u0107i put kada korisnik posjeti:<\/p>\n<ul class=\"wp-block-list\">\n<li>vidi <strong>tenisice prvo<\/strong>, a ne nasumi\u010dne proizvode<\/li>\n<li>dobiva &#8220;Preporu\u010deno za vas&#8221; na temelju pregledavanja<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">Preporuke proizvoda<\/h5>\n<p>Umjesto generi\u010dkih prijedloga:<\/p>\n<ul class=\"wp-block-list\">\n<li>&#8220;Mo\u017eda \u0107e vam se svidjeti&#8221; prikazuje:\n<ul class=\"wp-block-list\">\n<li>sli\u010dne tenisice<\/li>\n<li>ista marka ili stil<\/li>\n<\/ul>\n<\/li>\n<li>&#8220;Drugi su tako\u0111er kupili&#8221; prikazuje:\n<ul class=\"wp-block-list\">\n<li>\u010darape, proizvode za njegu obu\u0107e<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">Pametnija pretraga<\/h5>\n<p>Korisnik upisuje: <em>&#8220;nik tenisice crn&#8221;<\/em><\/p>\n<p>Quarticon razumije:<\/p>\n<ul class=\"wp-block-list\">\n<li>&#8220;nik&#8221; \u2192 Nike<\/li>\n<li>&#8220;crn&#8221; \u2192 crna<\/li>\n<\/ul>\n<p>\ud83d\udc49 Prikazuje ispravne proizvode odmah<\/p>\n<h5 class=\"wp-block-heading\">Automatizirano pra\u0107enje emailom<\/h5>\n<p>Budu\u0107i da je korisnik napustio ko\u0161aricu:<\/p>\n<p>Automatski primaju:<\/p>\n<ul class=\"wp-block-list\">\n<li>podsjetnik email<\/li>\n<li>mogu\u0107i popust<\/li>\n<li>to\u010dan proizvod koji su pregledali<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">Ciljanje u stvarnom vremenu<\/h5>\n<p>Ako korisnik oklijeva:<\/p>\n<ul class=\"wp-block-list\">\n<li>sustav mo\u017ee prikazati:\n<ul class=\"wp-block-list\">\n<li>&#8220;Samo 2 preostala na skladi\u0161tu&#8221;<\/li>\n<li>ponuda s ograni\u010denim vremenom<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">Kona\u010dni rezultat<\/h5>\n<p>U usporedbi s prije, trgovina dobiva:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u2705 Vi\u0161e stope konverzije (vi\u0161e kupovina)<\/li>\n<li>\u2705 Ve\u0107a vrijednost ko\u0161arice (ljudi kupuju vi\u0161e artikala)<\/li>\n<li>\u2705 Bolje korisni\u010dko iskustvo<\/li>\n<li>\u2705 Manje ru\u010dnog rada za marketin\u0161ke stru\u010dnjake<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\">Jednostavna analogija<\/h3>\n<p>Quarticon radi kao <strong>vrlo pametan prodava\u010d<\/strong> koji:<\/p>\n<ul class=\"wp-block-list\">\n<li>pamti svakog kupca<\/li>\n<li>trenutno u\u010di njihov ukus<\/li>\n<li>predla\u017ee to\u010dno ono \u0161to \u017eele<\/li>\n<li>i prati ih ako odu<\/li>\n<\/ul>\n<p>Quarticonovi proizvodi kori\u0161teni u primjeru: <\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/quarticon.com\/hr\/proizvodi\/preporuke-proizvoda\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Preporuke proizvoda<\/a> &#8211; Pra\u0107enje pona\u0161anja, obuka i izrada preporuka proizvoda<\/li>\n<li><a href=\"https:\/\/quarticon.com\/hr\/proizvodi\/ai-pretrazivac\" target=\"_blank\" rel=\"noopener\" title=\"\">Pametna pretraga<\/a> &#8211; iskustvo pretrage<\/li>\n<li><a href=\"https:\/\/quarticon.com\/hr\/proizvodi\/ai-mailovi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI-Mailovi<\/a> &#8211; automatizirano pra\u0107enje korisnika s ponudom proizvoda<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quarticon je u osnovi tvrtka koja poma\u017ee internetskim trgovinama da prodaju vi\u0161e koriste\u0107i AI za personalizaciju iskustva kupovine za svakog kupca.<\/p>\n","protected":false},"author":3,"featured_media":219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/posts\/218\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/media\/219"}],"wp:attachment":[{"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.quarticon.com\/hr\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}