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Effective recommendations without user profiling or tracking
In Quarticon, we are developing our recommendation engine so that it also works effectively when a user does not consent to profiling
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AI Smart Search Quarticon is now 100% cookieless
Search can remain fast, convenient, and effective even when the user has not consented to any tracking mechanisms
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Product recommendations in marketing automation. How they work
How does marketing automation not work in e-commerce? It can fail for several reasons: it is triggered at the wrong time, in the wrong place, with the wrong product
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Recommendations and Recommendation Engines. Simply Explained
Recommendations and recommendation engines. Simple explained. The question is about conversion, sales and how to stop causing harm to your users immediately.
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I have Klaviyo in my e-commerce. Is that enough?
3 main problems from the store’s perspective that make Klaviyo, despite doing more than other systems in e-commerce, still not enough
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Taken. Your e-commerce attribution has been taken
Bad news: your ecommerce attribution has been taken and Liam Neeson can’t help you this time. But your story doesn’t have to end in tragedy. You have to act now
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E-commerce Search Engines below 50 EUR
AI-powered search isn’t cheap at scale. Most platforms with genuine AI capabilities require minimum commitments of 89€. Some providers offer them blow 50€
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Cold start in recommendations – reached 3x conversion lift
To accelerate learning and improve early personalization, Quarticon introduced precomputed candidates, what helped to quickly increse conversions.
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Recommendation and Personalization System. Which to Choose
A recommendation and personalization system is one of the most important marketing tools for an e-commerce store. Which systems are worth choosing?
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Cookie Stuffing. What It Is and Who’s at Risk
Cookie stuffing is a type of fraud technique in which a dishonest publisher places affiliate or tracking cookies on a user’s device without the user’s consent
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Personalization in Eloqua for e-commerce. Does it work?
Eloqua enables email personalization, but it does not fully match specialized 1:1 engines like Prefixbox or Quarticon in terms of recommendation sophistication
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Make Every Visit Count – Hyper-Relevant Product Suggestions
Recommending products customers love is an art that requires balancing empathy for customer preferences, deep data analysis, and anticipation of needs.