Slawomir Kornicki

Klaviyo Exposed. 6 Weaknesses of Personalization in Klaviyo

Klaviyo’s personalization has 6 main limitations that prevent it from delivering truly…
Omnichannel on Paper. You’re Overinvesting in the Wrong Thing

Martech loves to sell a comforting lie: if you’ve unified data, recognized…
First-Party Data Is Fraying and CDPs Are Feeling the Strain

53% of U.S. adults had opted out of data collection, targeting, or…
Why E-Commerce Search Deserves More Investment

Retailers put too significant effort into homepage assets. For many shoppers, the…
Does personalization require a bigger team and longer hours?

Want to personalize more? Then hire more people and plan for longer…
Turn Influencer Trust Into Lasting Customer Loyalty

Influencer marketing can create a powerful moment: a creator shares a product,…
Onsite Search in E-commerce is Now a Retention strategy

Onsite search is no longer just a navigation feature. It is the…
Speed as the New Competitive Advantage in E-commerce

For Generation Z, online shopping is no longer a process made up…
Recommendation Engines Build the Trust AI Assistants Need

Latest research shows that consumers are not waiting for retailers to give…
AI Assistant or Recommendation Engine? Consumers: No Hype

Latest research shows that consumers are not waiting for retailers to give…
Beyond the CDP: How Recommendation Engines Bring Relevance

How many customers can a brand actually personalize for? The future of…
What Instead of Building a Database? What Are the Alternatives?

The number of subscribers is easy to report, which is one of…