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5 applications for marketing automation

Check what marketing automation is and what are its key applications in e-commerce

5 golden rules for composing e-mails to customers

Learn 5 proven tips on how to write emails to be effective and encourage customers to further conversation

What do you know about your customers? Segmentation of customers in the e-shop.

Why should you get to know your customers better? How to segment your target group in the e-shop?

What is marketing automation?

Find out what is the definition of marketing automation and what are its benefits for e-commerce business

How does marketing automation help you recover abandoned shopping baskets?

Learn how to use marketing automation to encourage customers to complete transactions in your online shop

How to plan effective communication cycles with customers?

What is the customer life cycle? How to plan effective communication with recipients according to its principles?

When is it worth to start using the shop platform?

Check what should be considered when choosing an online shop platform and when to decide on its implementation

Marketing automation – facts and myths

Read the article and find out what are the most popular myths and the most important facts related to marketing automation

Is it worth to take part in Black Friday?

Is it profitable to take part in Black Friday? What are the benefits of participating in this promotional campaign? Read the article and find out

The use of artificial intelligence in marketing automation

Find out what modern online stores can gain with the use of artificial intelligence

Social media channels useful in e-commerce

Read the article and find out how to use the potential of social media and how to choose social media for an online shop

Everything you should know about the site migration – best practices

Check what to look for when performing website migration and how to prevent loss of visibility in search results

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Latest posts
  • Automated, personalized product bundles in real time
  • Automated personalized emails without MA tools
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  • How to get more sales with less clicks
  • Enhanced search accuracy through lemmatization
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