How can you use Google Analytics to improve your e-commerce?
Why is it worthwhile to personalise your communication with customers?
Find out why you should personalise your product offer and how these activities translate into the functioning of the e-shop
How to write good content marketing texts for e-commerce?
What are 5 rules for creating valuable, effective and engaging content for e-commerce?
4 most common mistakes when implementing marketing automation tools
Read the article and find out what are the most common mistakes made when implementing marketing automation tools
5 most common mistakes made in communication with customers
Read the article and check what to avoid to keep store users with you
5 applications for marketing automation
Check what marketing automation is and what are its key applications in e-commerce
5 golden rules for composing e-mails to customers
Learn 5 proven tips on how to write emails to be effective and encourage customers to further conversation
What do you know about your customers? Segmentation of customers in the e-shop.
Why should you get to know your customers better? How to segment your target group in the e-shop?
What is marketing automation?
Find out what is the definition of marketing automation and what are its benefits for e-commerce business
How does marketing automation help you recover abandoned shopping baskets?
Learn how to use marketing automation to encourage customers to complete transactions in your online shop
How to plan effective communication cycles with customers?
What is the customer life cycle? How to plan effective communication with recipients according to its principles?
When is it worth to start using the shop platform?
Check what should be considered when choosing an online shop platform and when to decide on its implementation