Cross-selling, or the technique of selling complementary products
Up-selling, how to earn more on one product?
How to use the up-selling method properly to encourage the customer to spend more money than they initially assumed?
Error 404 page that converts
Discover the key places of your optimised website that will help you increase sales
Shopping cart page: should we still try to sell there?
How to use the shopping cart page – about the recommendations at the end of the purchase process
How to use the potential of thank you page?
Optimising a thank you page – how to thank your client for their shopping and make them want to buy more
Empty shopping cart. How to avoid the most common mistake in e-commerce?
How to use the potential of the empty cart page in order to make the customer make a purchase?
Avoid the page with no search results
How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page
Delivery terms and profitability in e-commerce
Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting
ROAS – why should you measure this KPI?
What is ROAS? Why understanding it is so important at every stage of your company development?
OCR in e-commerce
How can you measure OCR and what factors influence its improvement?
Gross profit margin – how to measure it in e-commerce?
How to calculate and analyse the gross profit margin? Find out on which products your online shop earns, and on which it loses
What factors affect the bounce rate?
The most common factors which affect the bounce rate and how to avoid them