Have you ever heard of autonomous mailings that generate individually for each user? If you’ve wondered how to personalize your newsletters on a one-to-one basis or how to add a personal touch to the emails you send, or if you’re curious about how to automate and speed up the process of preparing promotional emails, this post and our tool are for you.
AI-mails from Quarticon
We called our service RSA – Really Simple AI-mails (or shortly AI-mails). This product is a versatile solution designed to seamlessly integrate with any marketing automation system, eliminating the need for complex integrations with either the marketing automation (MA) system or customer relationship management (CRM) tools. It offers a cost-effective alternative by reducing expenses associated with marketing automation subscriptions and does not require expensive implementation processes.
AI-mails is email personalisation and autonomous content creator which:
works in any marketing automation system, regardless of the provider does not require any complicated integration with either the MA system or CRM does not require costly implementation enables savings on marketing automation system subscriptions automates many processes related to preparing product content for emails enables 1:1 email personalisation using AI models and aligns email content with suggestions on the website facilitates the preparation of promotional mailings that do not require personalisation enables content updates in emails even after they have been sent to the user is autonomous and maintenance-free once launched AI-mails autonomously generate content
This innovative function is designed to autonomously generate email content based on a product feed, specifically focusing on products that have experienced price drops or are currently trending. By leveraging real-time data, it ensures that your email marketing campaigns are always relevant and engaging.
It automatically pulls information from your product feed, including images, prices, titles, descriptions, and any additional content you wish to include. This ensures that your emails are not only visually appealing but also informative. By monitoring product prices, the function identifies items that have recently dropped in price. This feature allows you to highlight deals and encourage purchases, appealing to cost-conscious consumers
Start personalization with trending products
The function of AI-mails also tracks trending products, ensuring that your emails feature items that are currently popular among consumers. This can help increase engagement and drive sales by showcasing products that are in demand. Of course, you can specify the type of content you want to include in the emails. The inclusion of product images enhances the visual appeal of your emails, making them more attractive to recipients. This leads to higher click-through rates and sales.
Trending products, bestsellers, or promotional offers can serve as a starting point in emails to users we know little about (e.g., during their first visit).
Personalize your emails with user-selected products
Our service AI-mails tracks user interactions with your website or app to understand their preferences. The product section in your emails will be automatically converted to a section that showcase products specifically selected for each user. All strategies are available, recommended for you, up-selling and cross-selling strategies.
We use hybrid methods, combining collaborative, item-based collaborative, category-based collaborative, association and content based filtering with neural networks employed to analyze complex patterns
With no action on your side, a general email with some product suggestions (based on trends and/or pricing rules) is converted into AI-mail where each product suggested is carefully selected by our algorithms to answer each user needs and interest and make sales. This way you can create campaigns that adapt to customer interactions, ensuring that the most appealing products are always highlighted.
AI-mails are always up to date
How is this possible? Products are generated for the user when they are first downloaded for a specific user and a specific mailing. A user opening an email sent, for example, three days ago will see updated availability (unavailable items will not be included) and prices/discounts, if they have changed. It is also possible to replace products for a given user on a daily basis, even after the email has been opened.
This reduces frustration from encountering unavailable items and fosters trust in the brand. The ability to update products even after an email has been opened allows for agile marketing strategies. You can respond to inventory changes or market trends in real-time, maximizing sales opportunities.
If you want to learn more or try it right away, fill in the form on our site: AI-mails AI-mails
*Disclaimer: The example of lidl.de is used solely for the purpose of description and visualization of how the output could look. There is no affiliation between us and lidl.de. AI Tools for e-commerce Boost sales in the e-commerce industry by 15% with AI product recommendations and AI Smart Search