How to execute email campaigns using popular products, trending items, or bestsellers in the Mautic system? If we want to avoid manually pasting and formatting a product list and instead automate this process, it is not possible. Mautic does not have the capability to automate the sending of personalized offers.
To send a personalized product offer in Mautic, it is necessary to use the revolutionary Quarticon AI-mails service, which automatically creates dynamic and personalized email content. The seamless integration of Mautic with Quarticon AI-mail enhances Mautic’s functionality, enabling easy incorporation of product recommendations based on customer behaviors and preferences.
This means that you can send emails showcasing products that customers are most likely to be interested in, which increases engagement and leads to conversions. Initiating personalization of emails with popular products is possible today thanks to Mautic technology and Quarticon AI-mails.
How can product recommendations be sent in Mautic?
Mautic is a versatile and user-friendly open-source marketing automation platform that offers a wide range of tools allowing businesses to effectively manage marketing campaigns. With features such as email marketing, lead management, and campaign management, Mautic is suitable for organizations of all sizes.
One of the key advantages of Mautic is its flexibility, allowing customization and expansion of functionality to meet specific requirements. Additionally, Mautic provides advanced segmentation and targeting capabilities, as well as real-time analytics and reporting features used to measure campaign performance and customer engagement.
When it comes to sending personalized product recommendations, there are limitations present in Mautic. While additional personalization is possible with the free Custom Object add-on — deep personalization; one-to-one personalization is not achievable at all. The solution: Mautic supported by Quarticon enables the creation of highly personalized email campaigns, especially for e-commerce.
Mautic Product Recommendations without Plugins
With Quarticon AI-mails, you can start personalizing emails in Mautic with products without installing any plugins. This solution allows you to track popular products currently in demand among consumers, understand their behaviors, and highlight these trending items in emails. This way, you can increase audience engagement and effectively generate sales.
Additionally, there remains flexibility in choosing the type of content to be presented in emails. Adding product images can enhance the visual appeal of the messages, making them more enticing to recipients. As a result, you can expect higher click-through rates and ultimately boost sales.
Utilizing the AI-mail capabilities to personalize emails using trending products or products selected individually for each customer based on past behavior and purchases provides a strategic way to maintain a competitive edge in the marketing field. Leveraging this feature can help build deeper relationships with recipients and increase the number of conversions for the business being conducted.
Easy Integration — Expanding Mautic without Plugins
To integrate Mautic with Quarticon agentic e-mails (AI-mails), there is no complex integration process or costly implementation needed. You only need to add a code snippet that pulls product images from the Quarticon server to your templates. This system works seamlessly in any marketing automation system, regardless of the provider, including Mautic.
With Quarticon, it is possible to automate many processes related to preparing product content for emails, which saves time and money. The AI models used by Quarticon allow for one-to-one email personalization, aligning email content with suggestions on the website for a cohesive customer experience.
Moreover, Quarticon allows updating email content even after it has been sent to the recipient, ensuring that the information remains current and relevant. This feature was discussed by Marketing in Practice in an article titled: “Can email content be changed after it has been sent?” The system is autonomous and self-maintaining once launched, providing a hands-off approach to email marketing.
Quarticon AI-mails also facilitates the preparation of promotional mailings that do not require personalization, streamlining the process of reaching customers with targeted offers (e.g., trending products or products with significant price drops).
Overall, integrating Mautic with Quarticon AI-mails represents a cost-effective and efficient solution for enhancing email marketing campaigns.
How to Get Started Using AI-Based Product Recommendations in Mautic?
- Create an account/subscription on our site: Quarticon.
- Add a script to the website to enable training the model. Leave it for a few days to gather data.
- Add and map the product feed (XML) to allow products to appear in emails. These actions are conducted in the user panel.
- Add a snippet to the email in Mautic that displays products.
And that’s it. The first email to subscribers with the included snippet will be sent. The first campaign will display popular products. The next email with the same product block will contain products from the “recommended for you” section — customized for each user.
In the user panel, changes can be made or strategies added — from bestsellers, weekly trends, abandoned carts, related products, discounted items, new arrivals, cross-sell products, recommended for you, and many others.
Frequently Asked Questions
Is it possible to personalize emails with user-selected products in Mautic?
Creating individual product recommendations for each user in Mautic without additional tools is not possible. Quarticon provides assistance through AI-mails based on artificial intelligence, which do not require complex integration or activation of plugins in Mautic.
How can product recommendations be obtained in Mautic?
To mitigate Mautic’s limitations, consider integrating the seamless Quarticon AI-mails solution, which complements this platform. With this, the product section will be created after adding a code snippet to the email template. You can select the number of products displayed as well as additional information to include (e.g., product name, price, discount — if available — or a short description).
What is Quarticon and how does it integrate with Mautic?
Quarticon is an AI technology company established in 2010 in Poland, EU. It provides AI tools for e-commerce, including AI Product Recommendations and Smart Search. In 2025, Quarticon launched AI-mails — a solution automating complex product targeting tasks in Mautic (and other marketing automation tools), integrating completely seamlessly (product blocks in Mautic). After implementation, it requires no maintenance from users — it is completely autonomous.
Game-changing Email Personalization in Brevo
More information – how to integrate AI-mails with: Mautic, Brevo, Eloqua, Sender, Salesforce, Marketo.
