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Why is Magento a global leader and what personalization tools does it use?
More than 5,000 functionalities, advanced AI-based marketing tools and unlimited scalability make it the most powerful multi-store platform
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How to measure CLV?
What is a CLV indicator? How to measure it? Why measuring the CLV is so vital for e-commerce?
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What are Google Analytics and Enhanced E-commerce?
How can you use Google Analytics to improve your e-commerce?
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Why is it worthwhile to personalise your communication with customers?
Find out why you should personalise your product offer and how these activities translate into the functioning of the e-shop
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How to write good content marketing texts for e-commerce?
What are 5 rules for creating valuable, effective and engaging content for e-commerce?
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4 most common mistakes when implementing marketing automation tools
Read the article and find out what are the most common mistakes made when implementing marketing automation tools
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5 most common mistakes made in communication with customers
Read the article and check what to avoid to keep store users with you
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5 applications for marketing automation
Check what marketing automation is and what are its key applications in e-commerce
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5 golden rules for composing e-mails to customers
Learn 5 proven tips on how to write emails to be effective and encourage customers to further conversation
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What do you know about your customers? Segmentation of customers in the e-shop.
Why should you get to know your customers better? How to segment your target group in the e-shop?
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What is marketing automation?
Find out what is the definition of marketing automation and what are its benefits for e-commerce business
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How does marketing automation help you recover abandoned shopping baskets?
Learn how to use marketing automation to encourage customers to complete transactions in your online shop