Marketing automation should be a key component of a successful email marketing strategy in e-commerce. However, achieving meaningful personalization in e-commerce is often difficult or infeasible. ActiveCampaign does not support product recommendations natively. How, then, can e-commerce businesses include product recommendations in emails sent via ActiveCampaign? The simplest and most affordable approach is to use a third‑party recommendation service that generates ready-to-use recommendation data (images with links) – AI-Mails from Quarticon.
Quarticon AI-mails can take your campaigns in ActiveCampaign to the next level. By combining the power of these two technologies you can create emails that are always up to date and highly relevant to your audience. Quarticon empowers ActiveCampaign functionality, allowing you to easily incorporate personalized product recommendations into your email campaigns. This not only increases engagement with your subscribers but also drives sales and boosts customer loyalty.
What the Heck are AI-Mails?
AI-Mails created by Quarticon are an external personalization layer for marketing automation tools and simple e-mail sending tools. It is a standalone service separate from the marketing automation (MA) platform that captures user signals in real time, computes attributes and personalization decisions and sends back ready-to-use components: images and links.
This automates the process of generating any product recommendations in e-mails, both non-personalized ones, and these AI personalized (ensuring that each email you send is tailored to the individual recipient). This level of personalization is key to standing out in today’s crowded inbox and driving conversions.
ActiveCampaign with Quarticon AI-mails is a game-changer for e-commerce companies looking to take their email marketing to the next level. Your emails will be always up to date and highly relevant, leading to increased engagement and sales.
If you can’t wait and you want to start right now, here you have a demo request button 🙂
Activating New Features in ActiveCampaign
Quarticon AI-mails allows for dynamic and up-to-date product suggestions in your emails in Active Campaign. With this powerful feature, users will always receive the most current product recommendations tailored to their preferences.
This means that even if a user opens an email sent a few days ago, they will see updated availability and prices/discounts, ensuring that only relevant and accurate information is provided. Products will be adjusted for a specific user on a daily basis, even after the email has been opened.
This level of personalization and real-time updates enhances the user experience and increases the chances of conversion. By leveraging Quarticon AI-mails in ActiveCampaign, marketers can deliver targeted and engaging content that resonates with their audience, ultimately driving sales and nurturing customer relationships.
How the integration process between ActiveCampaign and Quarticon AI-Mails look like?
Do I need IT pro to integrate ActiveCampaign with Quarticon AI-mails?
Not at all. No IT pro necessary; integrating both technologies is easy as ABC (or is easy as using Crtrl-C and Ctrl-V).
Do I need to do API calls or to add webhooks?
Absolutely not. Quarticon AI-mails deliver ready to use e-mail components; No API necessary, no webhooks.
Seriously – how on earth does this actually work?
You do not need to go through a complicated integration process with ActiveCampaign at all. Simply add a snippet that invokes images with products from Quarticon’s server. Quarticon takes care of determining which product should be shown to each email subscriber, saving you time and effort.
This integration works seamlessly with any marketing automation system, regardless of the provider. The best part is that it does not require costly implementation, allowing you to save on your marketing automation system subscriptions.
How to Add AI models to ActiveCampaign Mailings?
Quarticon enables 1:1 email personalization using AI models, ensuring that your emails sent with ActiveCampaign will be tailored to each individual subscriber. It also aligns email content with suggestions on your website, creating a cohesive customer experience. All you know from the modern websites, Cross-sell, Up-sell, “Recommended for You”, “Because You Viewed This Product”, “Others Also Bought”, and other AI-based models will be available in your ActiveCampaign e-mails.
With Quarticon, you can even update content in emails after they have been sent to the user, allowing for real-time changes. Once launched, Quarticon is autonomous and maintenance-free, giving you peace of mind that your email marketing is running smoothly. Quarticon AI-mails take your email marketing to the next level and drive better results for your business.
What is ActiveCampaign?
ActiveCampaign is a marketing automation tool that excels in seamlessly integrating automation with real human processes. While other platforms may struggle to address the balance between automation and personal touch, ActiveCampaign prioritizes empowering marketers and salespeople.
One of its standout features is the inclusion of notification emails, which allow users to stay informed and engaged with their campaigns. By focusing on enhancing human capabilities rather than replacing them, ActiveCampaign sets itself apart in the realm of marketing automation.
What is Quarticon?
Quarticon is a technology company that provides AI-driven tools designed to automate and personalize e-commerce marketing. Founded in 2010 in Poland, EU, the company focuses on predictive AI (pAI) to enhance online shopping experiences and increase sales through product recommendations and search functionality.
Quarticon use its proprietary predictive AI models. A new service – AI-mails – integrates central recommendation hub with all marketing automation tools available on the market, including ActiveCampaign (integration without integration).
How to Start with AI-Mails in ActiveCampaign?
Quarticon AI-mails with ActiveCampaign enable sending emails with product suggestions with no effort. To start using AI-mails you have to:
1. Subscribe to AI-mails on Quarticon’s web site
2. Select a logic (model) you want to use in your e-mails
3. Select and/or adjust product card style
4. Copy a snippet and paste it into e-mail template
That’s basically all you have to do. From now your emails will be fully personalized and yor conversion will boost.
Learn more about the topic: Products recommendations in emails
