Recommendation engine, search and living emails 4 ecommerce

Stop Obsessing Over RFM. The Real RFM Matrix is Less Colorful

When the real RFM matrix is less colorful: two groups, 85% one-time buyers and the real question is why to use RFM analytics in e-commerce at all
Is Your E-commerce Budget Aimed at the Right Opportunity?

E-commerce teams often invest heavily in customer data platforms and retention campaigns while under-testing the experience for anonymous shoppers
Mailchimp or Klaviyo? You Need an Extra Layer: Living Emails

Your email platform is a channel. Your competitive edge is what happens there. If you’re considering the switch from Mailchimp to Klaviyo, this post is for you
Up to 95% Missed Out on Personalization in Klaviyo. Fix It

Most email platforms promise personalization, but here’s the uncomfortable truth: 95% of your traffic never sees it. Learn, what you should add to Klaviyo
Klaviyo Exposed. 6 Weaknesses of Personalization in Klaviyo

Klaviyo’s personalization has 6 main limitations that prevent it from delivering truly dynamic, individual-level recommendations. Brands should keep it in mind.
Omnichannel on Paper. You’re Overinvesting in the Wrong Thing

Martech loves to sell a comforting lie: if you’ve unified data, recognized customers, and activated every channel, you’ve “won” omnichannel. You haven’t!
First-Party Data Is Fraying and CDPs Are Feeling the Strain

53% of U.S. adults had opted out of data collection, targeting, or tracking on AI platforms. 31% said they had provided a fake name or birthday.
Why E-Commerce Search Deserves More Investment

Retailers put too significant effort into homepage assets. For many shoppers, the search bar is the real starting point of the journey in the e-store.
Does personalization require a bigger team and longer hours?

Want to personalize more? Then hire more people and plan for longer nights at the office. But should better personalization really require that?
Turn Influencer Trust Into Lasting Customer Loyalty

Influencer marketing can create a powerful moment: a creator shares a product, followers click through, and some make a purchase. The impact ends there
Onsite Search in E-commerce is Now a Retention strategy

Onsite search is no longer just a navigation feature. It is the moment when browsing becomes intent. Onsite search is now a retention strategy
Speed as the New Competitive Advantage in E-commerce

For Generation Z, online shopping is no longer a process made up of separate stages: searching, comparing, choosing, and purchasing